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Social media top 3 best practices

Is your company on social media yet? Social media can be an effective and cheap way to communicate with your customers and prospects, allowing your customers to build trust and familiarity with your company. Here are three best practices for interacting on social media.

1. Create a content calendar. Not only does this ensure that you are posting on a day-to-day basis, but it also allows you to save time from searching the Internet every day for conversation starters. Print out a simple weekday calendar and jot down what type of post you plant to make. For example, on Tuesdays and Thursdays, Holganix tries to post blogs and on Monday's Holganix tries to post some type of educational video.
2. Post as often as you can. The sweet spot is 2-3 times each day. This allows your followers and fans to pay attention to you without clogging up their timeline.
3. Pictures and videos are key! Pictures and videos are the most engaging posts. Not only will your fans/followers be more prone to like or comment on a picture/video, but the social media engines like these pieces best and are more likely to place your post on your fans’/followers’ timelines.

For more information, watch the video above and check out these sources: Blogging for the Lawn Care World, Social Media for the Lawn Care World.