By Kaitlyn Ersek on Apr 16, 2015 6:30:00 AM
The marketing race in the lawn care world is in full swing! You’re doing your best to reel in as many new customers as possible. But have you neglected the customers you already have? They can be a powerful tool for generating extra revenue this year.
According to Sandra Zoratti, author of Precision Marketing: Maximizing Revenue Through Relevance, “New customers cost about seven times more than retaining and expanding your sales to existing customers.” Have you been neglecting these low hanging fruit? Here are some easy strategies for up selling your current customers:
Also, keep in mind that your current customers love and trust you. Tap into your customers for referrals and turn their neighbors into clients as well! It’s cheaper to tap into your referrals than cold calling, and you’ll be building density within your geographic location!
*This blog has been reposted