When John F. Kennedy became the U.S. President in 1961, he inherited a purpose - to beat the Soviets in the space race. At the time, Soviet’s Sputnik had beat U.S. satellite Explorer to space by a full year and the American people were eager to win the space race. However, JFK knew it wasn’t enough to simply have a purpose, he needed to make a statement so powerful it would inspire massive action. And so, on May 25, 1961, JFK stated (we are paraphrasing), “we will send a man to the moon and bring him home safely by the end of the 60’s.” To watch JFK's speech, click here.
JFK had created what entrepreneur, Rick Sapio identifies as a catalyzing statement - a meme that is willfully created to connect with your stakeholders so they help you achieve your desired outcome. Catalyzing statements are agents of change and they spread virally.
For example, Bill Gates' catalyzing statement was that he saw a computer on every desktop in America and the U.S. Founder Fathers created the catalyzing statement that all men are created equally.
Creating a catalyzing statement for your business or team will inspire your team and community to take action in your desired direction. What is your business' or team’s catalyzing statement?
Watch Rick’s TEDx Talk on Catalyzing Statements
If you are reading this blog via email, click here to watch Rick's TEDx Talk.
Attend Rick’s Bootcamp To Learn More
Holganix has teamed up with Rick Sapio’s Business Finishing School - one of the world’s leading business-growth, education companies, to provide education for entrepreneurs on how to grow their businesses. On February 23, BFS is hosting a 3-day bootcamp in Dallas, Texas and because we believe in Rick’s program and the power it can provide to Holganix Community lawn care company owners, we are helping any Holganix user cover the cost of the event. In fact, Holganix will be covering $200 of your ticket price, using the code “Holganix” at registration.
The Story of BFS
In the 41 years since he started his first business, Rick has learned that business growth and success are accelerated when a few key principles are applied. When Rick realized that less than 1% of companies implement these skills, he decided to create Business Finishing School (“BFS”). The BFS Program is designed to teach "The 12 Foundational Principles of Business,” which form the foundation of the program. He believes that virtually any individual or company can be put on the path to prosperity and exponential growth by learning to implement the BFS Program in their business or personal life.
