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Why YOUR Lawn Care Company Should Add A Flower Program

Your current customers are already hiring your team to care for their lawn, why wouldn’t they hire you to care for their flowers too? After all, there is nothing more annoying then spending both time and money to have annuals planted, only to see them wither away from disease and/or insect damage.

Flower fertilizer

Top 3 Reasons

Here are our top 3 reasons why your lawn and landscape company should add a flower care program to your available services.

  1. Additional source of high gross margin - Incorporating a flower program provides the opportunity to make high gross margin revenue from current customers. Since you are already on their lawn, you won’t have to pay for windshield time (The time it takes your techs to drive from one house to the next), drastically reducing overhead costs associated with this service.

  2. Improve the overall look of your customers’ landscapes – Keeping your customers’ flowers healthy by providing them a good source of food and nutrients, while protecting against disease and insects, means providing a better looking landscape. According to a study done by Virginia Tech, “A well-landscaped home had a significant price advantage over a home with no landscaping. That advantage from 5.5 percent to 12.7 percent.”

  3. An easy sell! – Your customers already know and trust you. Your homeowners need someone to take proper care of their flowers. Utilize your brand power to upsell a flower program.

 

Start marketing!

Want to get started with a flower program but don’t know where to start? We’ve got your back. Check out our Flower Marketing In A Box! It’s a tool designed specifically to help you sell flower care programs to customers.

organic flower program

Posted by Kaitlyn Ersek on Apr 12, 2016 8:54:13 AM

Kaitlyn Ersek

Topics: lawn care

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