Recorded Webinars

Each month, Holganix introduces a new webinar topic that is available to all for viewing. The goal for these webinars is to share information about Holganix, plant science, equipment, marketing and more to help you grow your company. 

 Let's Talk Turf with Russ MacPhail!

 This webinar featured Russ MacPhail, Golf Course Superintendent of Garden City Country Club, Garden City, NY

Synopsis: 

We swung back to a cool season course for the first Golf Webinar of 2016! Join us as we learn from Russ MacPhail how balancing his soil carbon and sustaining microbial activity has provided more efficient utilization of soil nutrients and water, especially during less than favorable environmental conditions.  With less plant stress, Garden City CC has experienced a reduction in disease severity and quicker turf recovery.  All of these plant enhancements have led to measurable input reductions of nitrogen based fertilizer, irrigation water and pesticide usage, which is of particular importance with the unique environmental sensitivites associated with Long Island.

 

Digging into the soil food web

This webinar was hosted by Holganix Director of Plant and Soil Sciences, Dr. Bob.

Synopsis:

Within the natural world, there exists a complex balance among living organisms known as the “food web.” Plants, animals and microorganisms are all instruments in an orchestra; each plays a crucial part in the natural symphony of life. If even one of the players is out of tune, the whole soil food web suffers. However, when everything is in order, the results are beautiful.

In this webinar, we’ll explore different parts of the natural symphony of the soil including:

1. Beneficial Microorganisms

2. The Soil Food Web

3. Soil Foundation Types 

Resources:

PowerPoint Slides

 

Grow your lawn care company through tree and shrub applications 

This webinar was hosted by Holganix Head of Marketing, Nicole Wise.

Synopsis:

If you haven't already started marketing your tree and shrub program, now is the time! After all, last spring/early summer is the perfect time to upsell tree and shrub programs. Tree and shrub programs not only allow you to beautify your customers' landscapes but are also an excellent source of additional revenue from current and prospective customers. And who doesn't like that? In fact, you can expect 10 - 30% of your customers to sign up for tree and shrub applications. Attend this webinar to dive into how to market your tree and shrub program! 

Resources:

PowerPoint presentation

Tree and shrub information video for homeowners

Tree and shrub postcard

Myemma

Social media automation

Tree and shrub facts to tweet and post

Tree and shrub pricing blog

Social media blogs

   

Everything you need to know about Healthy Grow infused with Holganix

This webinar was hosted by Holganix Representative Mike Reed and features Advanced Turf Solution's agronomist Dave Henricksen and Jeffrey Leuzinger from Healthy Grow.

Synopsis:

This season, we have released our latest technological development: Holganix Granular with Healthy Grow. It combines the beneficial, living microbiology aspect of Holganix with the might of a high quality, carbon filled, organic poultry manure. Together, they do wonderful things for the turf and plants! This webinar was hosted by Holganix Representative Mike Reed and features Advanced Turf Solution's agronomist Dave Henricksen and Jeffrey Leuzinger from Healthy Grow.

Resources:

PowerPoint Presentation

Additional information on Holganix Granular lines

Additional information on Holganix + Healthy Grow

 

Let's Talk Golf with Paul Latshaw

This webinar is hosted by Muirfield Village Golf Club's Superintendent Paul Latshaw and Holganix Representative Rob Dillinger.

Synopsis:

Holganix representative, Rob Dillinger sits down with Muirfield Village Golf Club's superintendent Paul Latshaw. Latshaw will discuss what he's seeing on the turf with Holganix. Dillinger will be asking tons of good questions but be sure to bring some of your own. This webinar is an interactive question and answer session.

Resources:

PowerPoint Presentation

Audience Q&A responses

 

Strengths. Weaknesses. Opportunities. Threats. What does 2015 mean for your business? 

Screen_Shot_2015-01-08_at_4.19.01_PM

This webinar is hosted by Holganix Head of Marketing, Nicole Wise

Synopsis:

What does 2015 really mean for your business? What does the competition look like? What are the opportunities in the market? Preparing a SWOT analysis (strengths, weaknesses, opportunities and threats) is a crucial step in mapping your company's projections for the New Year. Have you done yours yet? If not, here's the opportunity to go over the SWOT analysis for your company. The threat? Not capitilizing on 2015 growth. And what could be worse than that? Make the SWOT analysis your strength not your weakness.

Resources:

 

Leveraging the Profit and Loss Statement to grow your lawn care company

This webinar is hosted by Holganix CEO, Barrett Ersek

Synopsis:

Numbers are rarely if ever an entrepreneur's favorite topic. But by understanding your numbers, especially those on your P&L you are able to understand the driving metrics in your business. Why does this matter? By understanding the driving metrics you make better decisions on where to spend money and where to cut costs. The results are an increase in profit margin and who doesn't like that? At the end of the day, you may think you understand your P&L but have you dug into the dirty details and can you influence those key metrics? 

Resources:

Leveraging the P&L tor grow your lawn care company PowerPoint

7.5 secrets to growing your lawn care company

Golden street approach blog 

Marketing plan webinar

 

Sustainability and preparing for another winter on the course

Hosted by Prudue University Associate Professor, Cale Bigelow.

Synopsis:

Special webinar featuring Purdue University professor, Cale Bigelow. With water and input restrictions looming, sustainability has been a hot topic in golf. In this webinar you'll discuss sustainability tips on the course. You'll also discuss winter preparations as fall approaches.

Resources: 

Sustainability and preparing for another winter PowerPoint

Economics and analysis on creeping bentgrass and annual bluegrass greens 

How green is golf? 

 

Selling and Marketing through Storytelling


Hosted By Holganix, CEO Barrett Ersek

Synopsis:

Storytelling is a powerful tool in your selling arsenal that helps build an emotional connection with your clients and prospects. Learn about how to utilize the power of storytelling in your sales process. This webinar is hosted by Holganix CEO, Barrett Ersek.

Resources:

 

Inbound Marketing 101

lawn care webinar

Hosted by Holganix Head of Marketing, Nicole Wise

Synopsis:

Ready to harness the power of inbound marketing? Are you already using inbound marketing but want to learn more? Holganix Head of Marketing, Nicole Wise discusses basic inbound marketing techniques like social media and video marketing. Inbound marketing is the next phase in the evolution of marketing in the green industry.

Resources:

To be announced.

 

The Science Behind Holganix: Tree and Shrub

Hosted by Holganix Director of Plant and Soil Science, Dr. Neidermyer

Synopsis:

Trees and shrubs thrive in a natural forest environment, where leaves and organic debris are free to decompose, creating an abundance of active microbiology in the soil. The Holganix system helps to recreate this natural, forest soil environment for your trees and shrubs by building up the microbiological life in and around your landscaping, which in turn helps promote root development and nutrient uptake. 

Resources:

 

Question and Answer Session with Holganix Inventor, Stephen T. Lange

Screen Shot 2014 05 16 at 5.56.17 PM

Hosted by Holganix inventor and Vice President of Research and Development, Stephen T. Lange

Synopsis:

Be warned, there is a reason why the Holganix Team calls Stephen the "Mad Scientist." Be prepared for an overload of knowledge that may leave your head spinning. This webinar is hosted by Stephen T. Lange, Holganix inventor and Vice President of Research and Development.

Webinar Resources:

 

The Science Behind Holganix: Holganix and Flowers

Hosted by Holganix Director of Plant and Soil Science, Dr. Neidermyer

Synopsis:

Dig deep into the science of how Holganix helps develop vigorous, beautiful flowers and learn more about our newest product - Holganix Bloom! This webinar was hosted by Dr. Neidermyer (Bob) our Director of Plant and Soil Sciences.

Webinar Resources:

 

Designing your fertility program

Hosted by Holganix account representative, Rob Tyndall

Synopsis:

Each year Mother Nature throws us a curve ball; designing a fertility program allows us to be better prepared for weather conflicts that might tamper with an otherwise successful 2014. Rob Tyndall, Holganix account representative, walks through how to design your fertility program, discusses cost and where Holganix fits. 

Webinar Resources:

 

 

 

Equipment 101: The RAD and More

 

Hosted by Holganix COO, Dave Thompson

Synoposis:
Now that you are a part of the Holganix community, let's talk equipment. Join Holganix COO, Dave Thompson as he walks through the Holganix RAD system and other equipment you may be using with Holganix.

Webinar resources:

 

 

Building Your Marketing Plan

 

Hosted by Holganix Head of Marketing, Nicole Wise

Synopsis:

Looking to dig into marketing this year? Map out your marketing plan for the year with this webinar. You'll set your sales goal for the year, break it down into bite sized chunks and build creative marketing campaigns to increase close rates.

Webinar resources:

 

 

 

Understanding and Marketing Bionutrition

Screen Shot 2014 03 21 at 1.49.37 PM

  

Hosted by Holganix Head of Marketing, Nicole Wise