Everyone believes their business is special. After all, it's their creation - their baby. But is it remarkable? Eric Keiles the keynote speaker from the Bionutritional Summit says YES - but you have to show your customers WHY. In order to truly dial into your company's remarkability, business owners should asnwer 4 questions:
1. What is your target market? Really get to know your customers - and what is important to them. Don't just assume you know your customers by sterotyping through demographics. Talk to them!
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