Everyone believes their business is special. After all, it's their creation - their baby. But is it remarkable? Eric Keiles the keynote speaker from the Bionutritional Summit says YES - but you have to show your customers WHY. In order to truly dial into your company's remarkability, business owners should asnwer 4 questions:

1. What is your target market? Really get to know your customers - and what is important to them. Don't just assume you know your customers by sterotyping through demographics. Talk to them!

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In his Editor’s Insight this month, Chuck Bowen of Lawn and Landscape warned companies to steer clear of the rat race – or the race to offer the lowest price possible in order to capture market share. A lot of the time, we are so manically focused on obtaining new customers, that we offer impossible-to-fulfill promises and forget to look back at the numbers and whether or not those promises are sustainable.

The academics like to call the rat race the Cost Leadership Strategy after Michael Porters’ Harvard Business Review article, What is Strategy?. It’s the strategy few can afford; where companies offer the lowest price possible to beat the competition. Think of Walmart and their “Always low prices... always!” slogan. No one can beat Walmart on price, but can you run a sustainable business on Walmart pricing? What's the solution? Click the read more button below to read the full story.