For John Ratliff, CEO and Founder of Appletree Answers, accepting 110% employee turnover (which was WAY better than the 300% average in the call center industry) wasn't acceptable. To reduce turnover, Ratliff focused on his core values and incorporated a strategy dubbed Dream On which granted employees their dreams. Four years later, Ratliff reduced turnover from 110% in 2008 to 30% in 2012, which ultimately reduced customer attrition and nearly doubled gross margin.
How can you win over your employees, customers and partners through the implementation of core values? Click the Read More button below to hear Ratliff's full story.