Business and Marketing Topics

Looking to grow your business or personal brand? This is the genre you want! Click the button below to hear from Holganix CEO, Barrett Ersek, Holganix's Marketing Department and major influences in the marketing and business world of the green industry. Topics include but are not limited to: Inbound Marketing, Social Media, Building Your Marketing Plant, Understanding Financial Statements and more! 

 

How To Grow Your Lawn & Landscape Company

This webinar is designed to be an open conversation on growing your lawn and landscape business in 2019. The webinar will begin with a brief conversation on Barrett's 7.5 Secrets To Growing Your Lawn Care Company, followed by an open Q&A. This is the perfect webinar for any lawn and landscape company looking to grow their business... regardless of whether or not they are currently using Holganix products.

 

7.5 Ways To Grow Your Business In Fall

Just because the spring season has come and passed doesn't mean there aren't opportunities to grow in the fall! In fact, about 25% of your business' growth may come from the fall season. Start planning your sale and marketing initiatives now to ensure you take advantage of the fall season growth period.

 

Facebook Marketing For Lawn Care Companies 

Synopsis:

Is your lawn care company looking to either start a Facebook page or looking to better utilize their page? Than this mini webinar is the option for you. In the presentation, we’ll cover the basics for setting up a Facebook page that is properly optimized, creating a content plan, and how to create beautiful posts that your audience will love. The webinar is scheduled on March 28 and is intended for lawn and landscape companies. What can you expect from the webinar? 1. Obtain checklist to set up your Facebook Page 2. Discover hacks to creating beautiful posts

 

How to Sell to the "Whole Foods" Customer? 

 

Synopsis:

Organic isn't a fad - in fact, according to the Organic Trade Association (OTA) 82% of U.S. households buy organic with millennials representing the largest group of organic buyers in America. That many not seem like a large number to you, but consider that today 25% of millennials have families and that in 10-to-15 years, that number is expected to increase to 80%. Can you consider how these new families will affect the consumer market - whether it's groceries, cleaning products or lawn care, buying organic matters to the millennial consumer.

 

Building Your Lawn Care Marketing Plan

Synopsis:

Growing your business starts with a concrete marketing plan based on a measurable return on investment. Join Consultant, Nicole Wise as she walks you through your marketing plan, marketing tactics to secure growth, and build measurable marketing campaigns. What can you expect? 1. Set a revenue growth goal 2. Access free tools to market your company 3. Build a marketing plan 

 

Brand it! Real Green Systems Discusses Building Your Lawn Care Company Brand

Hosted By Real Green Systems' Marketing Director, Linda R. Thomas

Synopsis:

Branding - It's more than a logo!

You will learn what this critical business term really means and what you can do to establish a successful brand for your company. If you already have an established brand, discover how to critically assess its effectiveness, determine your brand's equity, and know if it is time for a refresh!

Join Real Green Systems' Marketing Director, Linda R. Thomas as she discusses how to brand your lawn care company to take it to the next level! 

Resources:

PowerPoint Presentation

Brand Personality Handout

 

Growing Your Business Through Aeration

Hosted by Holganix Head of Marketing, Nicole Wise

Synopsis:

Aeration is a huge potential source of revenue for you and it involves selling to the best kind of prospect there is... your customer! Your customers already love and care for their lawn, they are the perfect candidates for aeration. Plus, aeration does wonders for the turf and soil ecosystem. It is something all homeowners should consider!

 

Grow your lawn care company through tree and shrub applications 

This webinar was hosted by Holganix Head of Marketing, Nicole Wise.

Synopsis:

If you haven't already started marketing your tree and shrub program, now is the time! After all, last spring/early summer is the perfect time to upsell tree and shrub programs. Tree and shrub programs not only allow you to beautify your customers' landscapes but are also an excellent source of additional revenue from current and prospective customers. And who doesn't like that? In fact, you can expect 10 - 30% of your customers to sign up for tree and shrub applications. Attend this webinar to dive into how to market your tree and shrub program! 

Resources:

PowerPoint presentation

Tree and shrub information video for homeowners

Tree and shrub postcard

Myemma

Social media automation

Tree and shrub facts to tweet and post

Tree and shrub pricing blog

Social media blogs

 

Leveraging the Profit and Loss Statement to grow your lawn care company

This webinar is hosted by Holganix CEO, Barrett Ersek

Synopsis:

Numbers are rarely if ever an entrepreneur's favorite topic. But by understanding your numbers, especially those on your P&L you are able to understand the driving metrics in your business. Why does this matter? By understanding the driving metrics you make better decisions on where to spend money and where to cut costs. The results are an increase in profit margin and who doesn't like that? At the end of the day, you may think you understand your P&L but have you dug into the dirty details and can you influence those key metrics? 

Resources:

Leveraging the P&L tor grow your lawn care company PowerPoint

7.5 secrets to growing your lawn care company

Golden street approach blog 

Marketing plan webinar

 

Selling and Marketing through Storytelling


Hosted By Holganix, CEO Barrett Ersek

Synopsis:

Storytelling is a powerful tool in your selling arsenal that helps build an emotional connection with your clients and prospects. Learn about how to utilize the power of storytelling in your sales process. This webinar is hosted by Holganix CEO, Barrett Ersek.

Resources:

 

Building Your Marketing Plan

 

Hosted by Holganix Head of Marketing, Nicole Wise

Synopsis:

Looking to dig into marketing this year? Map out your marketing plan for the year with this webinar. You'll set your sales goal for the year, break it down into bite sized chunks and build creative marketing campaigns to increase close rates.

Webinar resources: