In this blog, we breakdown our most recent workshop on “Increasing Sales at Your Lawn Care Company” into 4 bite-sized videos.
Before you start growing your company, it’s important to carve out the time to think about your sales and marketing plan. Some of the key items you should consider include:
Watch our 21-minute video to learn more. If you are viewing this blog via email, click here to access the video.
Resources mentioned during this bite-sized video.
Referrals have the power to increase your business's profitability and solidify customer loyalty. A standard referral program might provide a $25 discount or “gift card” for the referred customer and the referral-ee. Additional ideas include increasing the gift card amount and adding a different gift, such as a gift card to a partnering company.
Watch our 6-minute video to learn more about designing a referral program. If you are viewing this blog via email, click here to access the video.
You can proactively manage unhappy customers by scheduling seasonal check-in calls, conducting customer service surveys, and taking before and after pictures to document the landscape’s progress.
When a customer asks to cancel, remember to conduct an exit interview. The reason why a customer is canceling is valuable data to help you tweak your business operations for the better. We also recommend that you make a single person accountable for saving canceling customers and to give that person the ability to offer up to a 30% reimbursement to save the customer's business.
Watch our 8-minute video to learn more. If you are viewing this blog via email, click here to access the video.
Resources mentioned during this bite-sized video.
From the secretary to the technician to the bookkeeper - it’s important to remember that everyone at your company is a salesperson. And, consider that everyone should have the ability to earn a commission if they close any new sales.
Watch our 4-minute video to learn more. If you are viewing this blog via email, click here to access the video.
At Holganix, one of our core values is sustainable growth - the growth of plants, people, and companies. We are passionate about helping our customers grow their companies. That passion and our core values led us to create a lawn and landscape marketing support library to help you build your lawn and landscape business.
Access our Holganix Marketing Support Tools to get:
This blog has been updated and republished. The original post date was March 6, 2020.