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4 Videos To help You Grow your Lawn and Landscape Company

Lawn and landscape company

In this blog, we breakdown our most recent workshop on “Increasing Sales at Your Lawn Care Company” into 4 bite-sized videos. 

 

1. Developing a Sales and Marketing Plan

Before you start growing your company, it’s important to carve out the time to think about your sales and marketing plan. Some of the key items you should consider include:

  1. Your revenue goal
  2. Your cost per sale
  3. Your budget
  4. Your content calendar
  5. What is the competition doing
  6. The golden street approach

Watch our 21 minute video to learn more. If you are viewing this blog via email, click here to access the video.

 

Resources mentioned during this bite-sized video. 

 

2. Designing a Referral Program

Referrals have the power to increase your business’ profitability and solidify customer loyalty. A standard referral program might provide a $25 discount or “gift card” for the referred customer and the referral-ee. Additional ideas include increasing the gift card amount and adding a different gift, such as a gift card to a partnering company. 

Watch our 6 minute video to learn more about designing a referral program. If you are viewing this blog via email, click here to access the video.

 

 

3. Saving and Managing Unhappy Customers

You can proactively manage unhappy customers by scheduling seasonal check-in calls, conducting customer service surveys and taking before and after pictures to document the landscape’s progress. 

When a customer asks to cancel, remember to conduct an exit interview. The reason why a customer is canceling is valuable data to help you tweak your business operations for the better. We also recommend that you make a single person accountable for saving canceling customers and to give that person the ability to offer up to a 30% reimbursement to save the customer's business. 

Watch our 8 minute video to learn more. If you are viewing this blog via email, click here to access the video.

 

Resources mentioned during this bite-sized video. 

 

4. Everyone is a Salesperson

From the secretary to the technician to the bookkeeper - it’s important to remember that everyone at your company is a salesperson. And, consider that everyone should have the ability to earn a commission if they close any new sales. 

Watch our 4 minute video to learn more. If you are viewing this blog via email, click here to access the video.

 

Bonus: Holganix Designed Marketing Tools

At Holganix, one of our core values is sustainable growth - the growth of plants, people and companies. We are passionate about helping our customers grow their companies. That passion and our core values led us to create a lawn and landscape marketing support library to help you build your lawn and landscape business.

Access our Holganix Marketing Support Tools to get:

  1. Predesigned postcards 
  2. Predesigned brochures
  3. Copy for your blog and social media
  4. Door hangers
  5. And more! 

Lawn & Landscape Marketing Support

Posted by Kaitlyn Ersek on Mar 6, 2020 6:45:00 AM

Kaitlyn Ersek

Topics: lawn care, marketing hints and tips

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