The Holganix Blog

Holganix Case Study: Allentuck Landscaping Reports Improved Plant Resilience, Soil Health and Roots

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Award-winning, Allentuck Landscaping focuses on serving residential customers in the Clarksburg, Maryland market. Over the past three years, Allentuck Landscaping has been using Holganix Bio 800+ Tree and Shrub to service their plant health care customers.

Holganix Bio 800+ Tree and Shrub is an organic plant probiotic that harnesses the power of soil microbes to increase soil and plant health while reducing the need for fertilizers and pesticides.

According to CEO and Founder, Bruce Allentuck, “I believe in Holganix… it has been a great tool for our tree and shrub service”. In this blog, we sit down and interview Bruce Allentuck about how he runs his business and why he chose Holganix.


Why Did You Start Allentuck Landscaping?

I grew up in an entrepreneurial household, my dad had his own business, and I always knew I would start a business at some point in my life. Back in high school, my friend and I started a little company doing odd jobs, many of those jobs were in the landscaping space. We shut down our company in college, but that experience encouraged me to pursue a degree in landscape design and horticulture.

I started Allentuck Landscaping in 1986, shortly after getting my degree. We serve residential customers and offer design-build and landscape management services.


What Makes Allentuck Landscaping Unique?

The biggest thing that makes Allentuck Landscaping unique is our laser focus on customer experience. I look at companies with great customer experience, like Marriott and Starbucks for ideas on how to continually improve the way we communicate and serve our clients. I try to express this feeling of genuine warmth and care to our clients. When they do business with us, I want our clients to feel like they are calling a customer service business that just so happens to be in landscaping.

For us, good customer experience means truly knowing the individual client. We can standardize practices, but every client is different and it is important that we tailor our services and communication style directly to that client’s needs. It really comes down to empowering our account managers with the authority to make customer experience decisions.

One way we tailor services is through notices on our services. For example, some of our clients want to get noticed on every detailed service we do on their property, while others don’t. We understand the level of granular communication the client needs, and then we make sure we deliver on it.


Why Did You Start Using Holganix Bio 800+ Tree & Shrub?

We started using the product about three years ago. The first year we did a lot of testing, but it has been actively used on properties over the past two years.

I’m always looking for ways to make Allentuck Landscaping more sustainable and I liked that Holganix Bio 800+ Tree and Shrub helped us not only reach sustainability goals but agronomic ones too. Specifically, I like that Holganix Bio 800+ Tree and Shrub focuses on promoting root growth and soil health. When you have healthy roots and soil you can really keep a lot of stress problems like pathogens in check.


What Results Have You Seen With Holganix Bio 800+ Tree and Shrub?

On our client properties, the biggest and most important benefit has been reduced disease pressure because we are creating healthier soil and roots. It also means we’ve been able to reduce a lot of our inputs, especially pesticides and fungicides, without sacrificing results.

In addition to our client properties, we use the product at our “farm” - the nickname for our office. It’s a large property with vegetable gardens. Those vegetable gardens allow us to really dig into some of the results with Holganix Bio 800+ Tree and Shrub because we see them every day, and we can do things like dig up roots that we can’t do on client properties. With the vegetables, we have seen a really good root system, and overall healthier looking crops with less stress from the disease.


What Do Your Customers And Technicians Think Of The Product?

The feedback we get from our clients has been positive and our technicians like that the product is easier to apply and tank mix compared to other inputs.

Want to learn more about Holganix Bio 800+ Tree & Shrub? Download Our Key Ingredient List!

Holganix Bio 800+ Tree & Shrub is filled to the brim with beneficial soil microbes, microbe food, and nutrient enhancers to build HEALTHIER plants that need less fertilizer and pesticides.

What's in the Holganix Bio 800+ jug?  Check out our ingredient list!

Tags: holganix review, holganix reviews, lawn care

3 Tools to Make 2019 A Successful Year in Lawn Care

lawn and landscape company

Don’t wait until the spring lawn care season to think about your 2019 marketing and sales strategy. Take advantage of the preseason lull in sales to strategize and map out your plan for successful growth this upcoming year.

Utilize these three FREE marketing tools to ensure you are ready for 2019.

 

1. Holganix Launch In A Box

If you are looking to plan campaigns to educate prospects and customers about Holganix and soil health, look no further than the Holganix Launch In A Box. This tool contains 12 “Stealable” tools for you to incorporate into your 2017 marketing campaigns.

What are some of the tools provided? Some of our favorite tools include three articles to use in your blog and/or email newsletter, postcard designs, social media posts and website content. All materials are 100% stealable.

>>Download your Holganix Launch In A Box here

 

2. Webinar: Marketing to the "Whole Foods" Consumer

Organic isn't a fad - in fact, according to the Organic Trade Associate (OTA) 82% of U.S. households buy organic with millennials representing the largest group of organic buyers in America. That may not seem like a large number to you, but consider that today 25% of millennials have families and that in 10-to-15 years, that number is expected to increase to 80%. Can you consider how these new families will affect the consumer market - whether it's groceries, cleaning products or lawn care, buying organic matters to the millennial consumer.  

Check out our webinar recording on how to market to the "Whole Foods" Consumer and take advantage of the growing organic trend. 

>>Watch for the webinar

 

3. Ebook: How to GROW Your Business with Tree and Shrub Services

Consider growing your business by offering tree and shrub services to current customers. Did you know that you could expect 10-to-30% of your current customers to sign up for tree and shrub applications Not to mention the fact that adding an additional revenue source to current customers means boosting profit margin. It's like new found money! 

Your current customers are your low hanging fruit. Think about it. Your customers already know and trust your brand; they also care deeply for their landscapes or they wouldn't be paying for lawn fertilization to begin with.

Download this book to learn explore: 

1. How to market your tree and shrub business to current customers

2. How to price out tree and shrub applications

3. What materials you will need to get started!

>>Download the ebook

Tags: marketing hints and tips, lawn care

What The Best Lawn Care Pros Do (And You Should Too!)

lawn care company

One of the biggest advantages of working at Holganix is that you have the opportunity to learn from hundreds of lawn care companies and take note of best practices in the industry. That's why we have curated 4.5 tips based on how some of the best lawn care pros run their businesses.

If you have a suggestion for another tip that you see missing, be sure to include it in the comments of this blog.


Calibrate Your Equipment

Often, as lawn care companies get busy they forget to calibrate their equipment. The risk of not calibrating is that you may use either too much or too little product, that also means the results you are providing for customers can be at risk. Start off the season right by calibrating your equipment and be sure to continue calibrating each week. 

Don’t know how to calibrate your equipment? Don’t sweat it, we have a blog and video that will walk you through equipment calibration step by step.

>>Click to access calibration instructions


Make A Plan, Then Adjust

Founding Father, Benjamin Franklin once stated, “A goal without a plan is just a wish.” If you want to grow your business this year, be sure to spend time planning out your marketing and sales strategy. But, also be okay with checking in on your goal, and adjusting it higher or lower as the year progresses.

>>Looking for tips on growing your business, check out this blog and video from Holganix CEO & Founder, Barrett Ersek on his top tips for growing a lawn care company.

Aside from planning your business growth, it is important to plan out your yearly fertilizer plan so you are organized on your rounds and have products in hand. Also, understand that Mother Nature throws curve balls and that your plan may need to be adjusted based on weather. We suggest proactively planning for weather problems by building a 1-to-2 week buffer between rounds, giving you ample time to catch up if you fall behind schedule.

Looking for tips on planning your lawn fertilization program? Consider checking out Holganix’s Soil Smart Program which includes a recommended fertilizer program for your specific region.

>>Download Your Soil Smart Program


Scheduling And Organizing Routes

Inefficient routing can lead to reduced profits. Keeping routes tightly grouped together means your technicians spend more time servicing customers and less time driving from neighborhood-to-neighborhood, ultimately spending excess money on labor and fuel.

Consider utilizing software like Real Green System’s Routing Assistant to maximize your routes.

Also, consider ranking your neighborhoods so you and your team understand where your VIP customers live. When scheduling gets difficult, organize your routes so your VIP customers are serviced ahead of your B or C customers.

>>Want to learn more about this customer ranking concept? Check out this blog on a process called Golden Street Approach.


Research New Technology & Trends

To make sure you are providing the best possible results for your homeowners, and doing so in a way that is efficient for your business and your piggy bank, stay abreast of new technology and trends in the industry.

How do you stay in the loop on new technology and trends? Consider subscribing to an industry magazine, finding blogs (like this one!) that offers quality content, and attending trade shows and conferences. Also, consider stepping outside of our industry bubble and subscribing to magazines or newsletters like Fortune, Inc, and Entrepreneur to keep you in the loop on macro trends in the U.S. You never know when inspiration for your business will strike.

Speaking of trends and new technology, here are some of the trends we are following.

Soil Health - This is an increasingly big trend in the food and agriculture industry that we suspect will (and is!) trickling down to the landscape industry.

Transparency - This is a trend affecting nearly all industries with thanks to the Millenial and Gen Z generations. Consider, how can you increase transparency at your lawn care company in order to best serve these new generations.

Microbes - The food and agriculture industry is going crazy for microbes. Indigo Ag raised more than $650M to fund their business which has a focus on microbe technology, among other products. You can expect that harnessing microbes to care for turf will start to become big news. Check out this webinar for information on the results your company can expect by harness Holganix microbial product - Bio 800+ Lawn.



This Too Shall Pass

When spring hits and the dandelions pop, your phone will be ringing off the hook with customers requesting extra service calls or just looking to complain. Understand that this too shall pass. If you have 300 customers, and 30 complaints, that means you have 270 happy customers! Don’t let the complaints drive you crazy, stay positive and do the very best you can.   


Want to Access Free Marketing Tools To Grow Your Business?

New to the Holganix community? Or, just looking to add Holganix to your marketing strategy? Great! This marketing box is for you.

he Holganix launch box includes content that helps you communicate why your lawn and landscape company is special for using Holganix. 

WHAT IS IN THE BOX?

1. Swipe our free brochure that talks about the benefits of Holganix from a homeowners' perspective

2. Poach website copy that talks about Holganix

3. Loot blogs that are written specifically with the homeowner in mind

4. Ransack designs for postcards, yard signs, and door hangers

5. Pirate social media posts

6. Steal a letter designed to announce Holganix to current customers

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Tags: lawn care, marketing hints and tips

Soil Testing: How Do You Do It AND Why?

Soil test

When was the last time you took soil tests at your property? Are your plants looking a little worn out? Are your turf and plants not taking to fertilizer applications?

Soil tests provide the key soil health metrics you need to better prescribe a fertility program for your property.

On a basic level, soil tests indicate nutrient deficiencies and pH levels. However, more advanced soil tests are available that also indicate Cation Exchange Capacity (CEC), soluble salts and other important soil health metrics.

What is each of the soil health metrics you can expect from a soil test, what do they mean and what practices can you put in place to improve results?

 

Measuring key elements to plant growth

According to the University of Minnesota Extension, “There are at least 17 essential elements required for plant growth: carbon, hydrogen, oxygen, nitrogen, phosphorus, potassium, calcium, magnesium, sulfur, iron, manganese, zinc, copper, boron, molybdenum, chlorine and nickel.”

While elements like hydrogen, carbon and oxygen are taken from air and water, the remaining elements are derived from the soil. When the soil is lacking in a key element, adding a fertilizer is key.

The three most important nutrients for plant growth include: nitrogen, phosphorus and potassium.

1. Nitrogen is responsible for stimulating strong plant growth and promoting green coloring of foliage (it helps with chlorophyll production). Nitrogen is often present in the soil; however, it may be locked in a form that isn’t utilized by the plant. Adding a fertilizer containing nitrogen will directly supply the nutrient to the plant. You could also add a probiotic containing nitrogen-fixing bacteria that will unlock nitrogen already present in the soil, making them available to the plant.

2. Phosphorus is responsible for assisting with the growth of roots and flowers. It also helps plants withstand environmental stress and harsh winters. Just like with nitrogen, phosphorus is often contained in the soil but may be locked in a form the plant can’t use. Adding a fertilizer containing phosphorus or adding a probiotic containing phosphorus-solubilizing bacteria can increase the supply of available phosphorus.

3. Potassium strengthens plants, contributes to early growth and helps retain water. It also affects the plant’s disease and insect suppression. Adding a fertilizer containing potassium will offset any imbalances in the soil.

>>For information on the six essential nutrients for plant health, read our blog here.

 

Looking at soil pH

Soil pH is a measure of soil acidity. A pH of 7 is neutral; anything below a 7 is acidic and anything above is alkaline.

According to the University of Minnesota Extension, “A soil pH is an important chemical property because it affects the availability of nutrients to plants and the activity of microorganisms in the soil.”

On average, most plants prefer a soil pH between 6.0 and 7.0 and most turf grasses prefer a pH of 5.5 and 6.5. However, pH can differ depending on the plant and turf grass you are growing.

Adding a lime is one common practice to raise the soil pH. Tools that lower pH include but are not limited to: sulfur, iron sulfate, aluminum sulfate, acid sphagnum peat and ammonium sulfate/urea.

 

Cation Exchange Capacity

Think of the soil as the pantry for plants, storing the necessary nutrients to feed the plant and ultimately boost plant health. The Cation Exchange Capacity (CEC) is the soil’s ability to maintain and release nutrients to the plant.

So, the higher the CEC, the larger the pantry and the more “food” the soil has the ability to store and feed to the plant.

To increase CEC levels, adding a product with high microbial populations will stimulate the digestion of organic matter, increasing humus levels, which thereby increases CEC levels.

>>Dig deeper into Cation Exchange Capacity and how Holganix boosts CEC levels

 

Soluble salts

Soluble salts are the ions that are dissolved in soil water.

Why are soluble salts important? “High soluble salts can reduce water uptake by plants, restrict root growth, cause burning of the foliage, inhibit flowering, and limit fruit and vegetable yields.” 

Some soils naturally have high soluble salts, however human practices like over fertilizing, pet urine, or using snow salts on sidewalks/streets can all increase soluble salt levels.

To correct soluble salt problems, look at incorporating gypsum and leaching the soil with good quality water.

 

How and where do you conduct soil tests?

Results from soil tests often take a couple weeks and possibly a couple months depending on the test. Most university extensions offer soil testing.

Utilize a sampling tube and take several samples at each location of your property. Look at taking 3-inch to 6-inch deep soil samples. Remember to label each tube with the location from your property from which it was taken.

 

soil food web

Tags: lawn care, sports turf, golf course, agriculture, the science behind holganix

Holganix Case Study: Top 3 Take-Aways From GrowinGreen Lawn Care

jonathan rigsbee

 

This is a special blog written by Holganix Founder & CEO, Barrett Ersek

In 2013 Jonathan Rigsbee reached out to tell me about test results with Holganix Tree & Shrub (A Bio 800+ product). Jonathan - Owner and CEO of GrowinGreen Lawn Care and Tommy Cowett -  horticulturist, were testing over 30 products to see which products would help them strengthen evergreens hit by imprelis damage earlier that year.

Imprelis was a DuPont manufactured herbicide that had the adverse effect of doing serious damage to evergreens across the USA. Jonathan’s company, like many at the time, were hit hard by damages.

According to Jonathan, those Holganix tests had “brought trees back from the brink for us.”  

Jonathan has been a customer ever since, using Holganix products in both his tree and shrub program and lawn program; he’s also become a friend of mine.

I’ve had the opportunity to watch him grow his business over the years. Jonathan is passionate about running lean, efficient businesses. He believes in empowering his technicians to own the route, make agronomic decisions and get to know customers. He invests in his employees to the point where most technicians have been with the company for over five years.

There’s a lot our industry can learn from Jonathan.

I had the opportunity to interview him in a webinar last week about his results with Holganix products and also his philosophy on running his business.

Below are my three key take-aways from the interview. For the full version of the webinar click here.


GrowinGreen Reduces Nitrogen and Increase Root Mass 

I once heard Jonathan say, “You can spot a GrowinGreen Lawn because it has Holganix on it.” Jonathan reports that he has better, more consistent color on his turf compared to competing companies, and he has reduced his fertilizer inputs by 50-to-70% depending on the lawn.

Check out the 12-minute video above for a story about how GrowinGreen went up against a National Competitor on color and won. If you're reading this blog via email, click here to access the video.


GrowinGreen Reports Healthier Trees and Shrubs 

Aside from the Imprelis story, GrowinGreen has utilized Holganix Tree & Shrub to improve overall plant health and to ensure they don’t get “Flare Ups” from insect or disease damage.

Check out the 11.5-minute video above for Jonathan’s experience with trees and shrubs. If you're reading this blog via email, click here to access the video.


Jonathan On Building A Lean, Efficient Lawn Care Business

“We are all facing the same challenges with a tight labor market and that’s not going to change anytime soon,” explains Jonathan. “A few years ago, we changed our mindset to how can we get more out of what we have?”  

For Jonathan that meant investing in the people (specifically his technicians) to empower them to make decisions about their route. As a result, most technicians have been with GrowinGreen for over 5 years. It also meant organizing better routing, investing in better trucks and equipment and working on educating his technicians.

In addition to lowering tech-turnover, Jonathan says he’s reduced his customer cancel rate from 19%-to-15%, while increasing his revenue per truck by 60%.

Watch the 7.5-minute video above for additional advice on running a lean, efficient lawn care business. If you're reading this blog via email, click here to access the video.


Want to learn more?

If you want to learn more about GrowinGreen Lawn Care, how they have grown their business and the results they have seen with Holganix products, click the button below to watch the full 51-minute webinar recording.

Watch Jonathan's Video Interview

 

How can you start implementing Holganix products into your lawn care or tree and shrub program?

If you’re interested in implementing Holganix products into your lawn care program, I recommend downloading your region’s Holganix Soil Smart Program. Holganix Soil Smart Programs are turn-key and consist of all the products needed for a fertilization program including fertilizer, herbicides and of course, your Holganix plant probiotics. However, unlike a traditional fertilizer program, the Holganix Soil Smart Program requires fewer fertilizers and pesticides to create a green, weed-free lawn.

Soil Smart Fertilizer Program

If you have any questions about designing your fertilizer program, or if you want to build a tree and shrub program with Holganix products, feel free to speak with one of our local experts at Holganix. You can schedule a meeting with a Holganix expert by clicking the button below.

Speak With A Holganix Representative

Tags: holganix review, holganix reviews, lawn care

5 Tips For Planning Your 2019 Fertilizer Program

Fertilizer Program

With only two months to go until the new year, now is the perfect time to strategize what 2019 will look like for your lawn and landscape company. In specific, what will your agronomic program look like, and are you adding any new services this year like tree and shrub applications or aeration services? These are the two big questions we’ll explore in today’s blog.


Planning Your Agronomic Program

Most of the time, agronomic programs fluctuate throughout the year based on weather. For example, too much rain causes problems with disease, and two little could spell for a nasty summer. Regardless of Mother Nature’s whims, it’s important to strategize what your ideal agronomic program looks like to ensure a successful year. Here are three tips from Dr. Bob, our Director of Soil and Plant Science.

 

1. Nutrients Matter

We all know those three numbers on the bag stand for Nitrogen, Phosphorus and Potassium, and while getting the appropriate quantity of each nutrient is important, quality may matter even more so. Not all forms of nitrogen, phosphorus and potassium are created equally. Here are two items to consider when looking at your nutrients.

Looking at Timing: Slow vs Quick-Release

Is your nutrient source a quick- or slow-release? For example, when it comes to the source of nitrogen are you using a quick-release urea or a slow-release methylated or triazone urea? Or some other source entirely? There are instances when you are looking for a quick green up, but often a program containing slow-release urea will provide a better, long-term green up.

>>Learn more about the difference between slow and quick-release nitrogen sources on this blog.

Compare Use Rate to Understand Cost

When comparing two fertilizer costs don’t just compare the cost of one bag to another, factor in the use rate of each fertilizer to get to cost per round. Cost per round will be your “True Cost” for that fertilizer.

 

2. Going Organic? Going Hybrid-Organic?

Are you looking to create a hybrid-organic program or a fully organic program? Many Holganix customers prefer to utilize a hybrid-organic program that provides the quick results associated with a traditional, synthetic program and the long-term benefits of an organic one. Often, a hybrid-organic program provides benefits like a green, weed-free lawn, increased soil health, less surge growth and the ability to market your earth-friendly message to homeowners.

If you’re interested in going with a hybrid-organic program, be sure to download your Holganix Soil Smart Program!

Screen Shot 2018-03-30 at 9.10.11 AM-1

Holganix Soil Smart Programs are turn-key and consist of all the products needed for a fertilization program including fertilizer, herbicides and of course, your Holganix plant probiotics. However, unlike a traditional fertilizer program, the Holganix Soil Smart Program requires fewer fertilizers and pesticides to create a green, weed-free lawn.

>>Download Your Holganix Soil Smart Program

 

3. Speak With a Local Expert!

If you have any questions about designing your 2019 fertilizer program, feel free to speak with one of our local experts at Holganix. You can schedule a meeting with a Holganix expert by clicking the button below.

Speak With A Holganix Representative


Adding Additional Services in 2019

Are you currently offering lawn fertilizer applications and looking to branch out into additional services to increase your revenue and gross margin. Adding additional services is a great way to increase your revenue per customer which in turn should increase your margins. These are services your customers are often either receiving from a competitor or are DIYing. Here are two services to consider adding in 2019.


1. Tree and Shrub Programs

On average you can expect 10-to-30% of your current customers to sign up for a tree and shrub program. That’s like new found money. If you’re anxious to get started because (1) you don’t know how to sell it, (2) you don’t know how to price it, or (3) you don’t know how to build a tree and shrub program, don’t fret - we’ve got your back!

Download the Holganix Tree and Shrub Box for tools on how to price out a tree and shrub program and free marketing pieces to help push the program to customers. You are also welcome to leverage one of our horticulturists or local lawn care experts for help designing a program.

>>Download Your Tree & Shrub Box


2. Aeration Services

Why should you market aeration services to current customers? Not only is it additional revenue with high margins, but by aerating the turf, you’re providing a better soil ecosystem for the lawn. For help getting started, download our Holganix Aeration Box containing several tools to help you market and sell aeration services to customers.

>>Download Your Aeration Box


The Big Take-Aways

In the words of Benjamin Franklin, “By failing to prepare, you are preparing to fail.” Make sure you take advantage of the next two months to plan out your 2019 agronomic program and any additional services you may offer in the coming season. Also, to help you get started, leverage the free resources we listed above or any others provided by distributors. And lastly, don’t hesitate to reach out to the team at Holganix if you have any questions, we are here to help!

Speak With A Holganix Representative

Tags: lawn care

[PODCAST] Farm Tank Interviews Barrett Ersek on Gratitude and Business Innovation

PODCAST
 
"A wise person learns from his experience, but an extremely wise person learns from the experience of others" — Barrett Ersek

Today's blog article comes from FarmTank Podcasts by Jordan Van Trump! Click the button below to access the podcast, or read Jordan's summarized highlights below. Be sure to sign up for Farm Tank Podcasts and share the podcast with friends!
 
A big thank you to Farm Tank and Jordan Van Trump for interview Barrett and sharing our Holganix story. 
 
Barrett's Podcast
 
A Note from Jordan Van Trump, Farm Tank Podcasts
 
Barrett Ersek, Founder and CEO of the Holganix, is a true American entrepreneur. Listen to this podcast to learn a collection of insight about building your own business even when you think all the cards are stacked against you. Barrett sold his first company for $3.5 million, his second for over $10 million, and is currently in the process of building another multimillion dollar venture. This man has a lot to share when it comes to overcoming adversity and the significance of gratitude in business as well as life. He has personally had to overcome many challenges and obstacles, many that would have stopped most people, but not Barrett Ersek. Not only did he overcome adversity, but he has excelled every step of the way.Barrett has been invited to lecture at places like MIT, The London School of Business, and the India School of Business.
 
Barrett now has his sights set on finding new and innovative ways to improve soil health and to leave a lasting footprint on earth. In this podcast episode, Barrett and I have great discussions about business and life. He shares some extremely valuable lessons he has learned along his amazing journey.
 
We also talk about a wide variety of topics such as: deep sea fishing in the Caribbean, meeting Brother David Steindl-Rast, and some of the best Philly cheese-steaks in Philadelphia. Listen to the podcast below to learn more about this earth changing agronomist and influential American Entrepreneur.
 
 
Want To Hear More?

If you are interested in receiving our exclusive podcasts, content, and Q&A's on a regular basis, visit Farm Tank's site, and simply enter your e-mail address. It's that simple! No spam, ever. Just great stuff.
 
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Tags: agriculture, lawn care

7.5 Ways To Grow Your Lawn and Landscape Business In Fall

Grow Your Lawn and Landscape Business

Just because the spring season has come and passed doesn't mean there aren't opportunities to grow in the fall! In fact, about 25% of your business' growth may come from the fall season. Start planning your sale and marketing initiatives now to ensure you take advantage of the fall season growth period.

 Watch the webinar below to learn about the 7.5 Ways To Grow Your Lawn and Landscape Business In Fall. Or, if you prefer to read your material, skip the video and peruse the highlights from the webinar below.

 

Resources From The Webinar

Looking for any of the resources mentioned during the webinar, download all of your tools below.

  1. Holganix Soil Smart Program - Your turn-key, regional fertilizer program.
  2. Holganix Aeration Box
  3. Holganix Tree & Shrub Box
  4. Grow Your Tree & Shrub Business eBook
  5. Holganix Flower Box
  6. Holganix Launch Box

 

Tip #1 - Low Hanging Fruit: Targeting Your Cancel List When Lawns Are At Their Weakest

The wonderful thing about cancelled customers is that they are already familiar with your company. Consider that just because a customer cancelled services, doesn’t mean they were an unhappy customer; many customers cancel to take advantage of a price break or discount offered by a competitor. Targeting your cancel list when lawns are at a weak point right after summer, is the perfect opportunity to bring in new sales. In fact, often if you conduct a mail campaign to cancelled customers you can expect an close rate of 2.5 - 5%; if you combine a mail campaign with a call, the close rate can reach as high as 20%.


Tip #2 - Golden Streets: Targeting Your Most Profitable Prospects

Golden streets are where your most profitable customers live. By focusing on neighbors of your most profitable customers, you acquire more profitable sales. Most golden streets are selected because they have over 100 homes in a neighborhood, usually have two working adults, and homes are at least two years old.


Tip #3 - Upsell Opportunity #1: Aeration & Overseeding

Upselling current customers on aeration and overseeding, is not only good for the customer’s turf, but it is good for your company’s wallet. Aeration and overseeding revenue can come close to or rival the revenue gained from that customer’s entire year of lawn care services. Consider also that your customers already know and trust your services, so upselling them is easier than any cold call to acquire a new customer.


Tip #4 - Guerilla Marketing: Getting Creative To Make An Impact

Guerilla marketing is about being creative and cost effective in your sales and marketing approach. An example of guerilla marketing might be throwing frisbees with your company information and an offer in a neighborhood. Watch the video for other examples of guerilla marketing.


Tip #5 - Designing a Fall Program for New Customers and DIY Homeowners

Package a fall program that you can sell to new customers and DIY homeowners that would normally conduct their own lawn care services. Specifically, target leads that you have pitched in the past but haven’t yet sold. You can also look at targeting your cancelled customers with a new fall program.


Tip #6 - Capturing Money Early With Late Season Prepays

Prepay invoices are often sent to customers to encourage them to pay in advance of services and are usually a big focus for Q1 in the lawn care industry. However, offering late season prepays doesn’t necessarily need to involve a discount. In fact, instead of a discount, try offering an additional service for free such as a flea and tick application.


Tip #7 - Upsell Opportunity #2: Plant Installation

One thing lawn and landscape professionals often don’t think about is the fall planting opportunity. Even if you aren’t installing the new landscape, your company can offer a “plant start application” of Holganix Bio 800+ product in order to ensure that the landscape doesn’t just survive, but thrive.


Tip #7.5 - Upsell Opportunity #3: Tree & Shrub Maintenance Application

Offering a tree and shrub program is another way to secure additional revenue from current customers. In fact, you can expect between 10 - 20% of your current customers to sign up for a tree and shrub program.

Grow your lawn care company

Tags: marketing hints and tips, lawn care

Case Study: Healthier, Stronger Trees and Shrubs at Waynes Environmental Service

Waynes environmental

What does it take to become a landscape and pest control powerhouse in the Birmingham, Alabama market? For Waynes Environmental Service in Birmingham, Alabama it is a winning mix of legacy, culture and great results.

Waynes Environmental Service has been operating for over 40 years and serves 50,000+ homes and families to meet their landscape and pest control needs. “Apply monthly pest control applications for a local elementary school was our first customer,” mentions Justin Brown, the Regional Lawn Services Leader at Waynes’, “today our business serves 60,000 families and businesses.”

But despite the growth, Waynes’ has always kept its family of team members, customers and community foremost in mind. “For our company, our family of team members and customers means everything, and you can really feel that when you work here.” Waynes also gives back to the community through several charitable organizations.

According to the team… erm - family -, “Charitable work isn’t just something we do. It’s something we GET to do because of YOU.”

And, when it comes to results, “every little thing matters a lot.” For their tree and shrub services, they harness the power of Holganix Bio 800+ Tree & Shrub to nourish healthier trees, shrubs and ornamentals.

 

Results with Holganix Bio 800+ Tree & Shrub

According to Justin, “We started using the product in the summer of 2016.” He tested the product on Crape Myrtles suffering from sooty mold and Indian Hawthornes suffering from leaf spot. Because Holganix Bio 800+ Tree & Shrub is focused on boosting plant resilience by building healthy soil, the Crape Myrtles and Indian Hawthorns have seen drastically less disease pressure. “That test is what convinced us to implement Holganix Bio 800+ Tree & Shrub  throughout our applications,” admits Justin.

Since implementing the product in their tree and shrub program, “we’ve seen a reduction in disease stress and just an overall healthier plant. The growth, vigor and color has all improved and the plants just look fuller.” Justin also notes that if the plants are hit by some sort of stress, he has seen a much faster recovery; “they bounce back faster,” explains Justin.

The fact that Wayne’s uses Holganix Bio 800+ Tree & Shrub also helps them differentiate from their competition.Holganix Bio 800+ Tree & Shrub is one of the first things we mention when discussing our tree and shrub applications with customers and prospects. They love the fact that it is not only organic but provides amazing results.”

Holganix Bio 800+ Tree & Shrub has really lived up to our expectations,” says Justin. “It’s created great results, provides a leg up on the competition and the Holganix team has been great to work with.”


Want to learn more about Holganix Bio 800+ Tree & Shrub

If you want to learn more about Holganix Bio 800+ Tree & Shrub, be sure to watch this 25 minute video featuring an interview between Holganix’s Rob McCoy and our horticulturist, Ed Karpyn.

>>Click here to watch the video

Tags: lawn care

Holganix Welcomes Chris Knapp and Erick Alpizar To The Team!

New Hires

“We are excited to announce that Chris Knapp and Erick Alpizar have been hired to manage the Midwest and Northeast regions respectively,” states Holganix National Sales Manager, Rob McCoy. As Territory Managers, Knapp and Alpizar are tasked with managing client relations in their territories. “Both Chris and Erick are industry veterans with a lot of experience to offer Holganix customers,” notes McCoy.

 

Chris Knapp - Territory Sales Manager for Kansas, Missouri, Oklahoma and Arkansas

Chris Knapp has over 10 years of experience in the landscape industry. He began his career as the project lead for Blue Ribbon Lawn Care, after which he became the Branch Manager for Ewing Irrigation and Landscape Supply. Knapp has a Bachelor's degree in Education from the University of Oregon. According to Knapp, “I’m looking forward to helping contractors reach their sustainability, agronomic and sales goals through the use of Holganix products.”

Watch our video interview with Chris Knapp below for additional information about Chris’ background and why he is excited about joining team Holganix! If you are reading this blog via email, click here to watch his video.

 

Erick Alpizar - Territory Sales Manager for the Northeast

Erick Alpizar is now the Territory Manager for the Northeast Region. Alpizar brings over 30 years of experience in the landscape industry and over 10 years of experience in sustainability. He began his career in 1983 as a crew supervisor for The Brickman Group (Now known as Brightview), eventually rising through the ranks to become the Regional Manager for the Delaware Valley Region in 2006. Following his tenure with The Brickman Group, Erick became Director of Operations at Sharp’s Landscaping Inc and Director of Marketing and Sales at Elements Lawn Care. He has an Associates degree in Agriculture Science and Forestry from the Agricultural Technical Institute of Costa Rica.

Watch our video interview with Erick Alpizar below for additional information about Erick’s background and why he is excited about joining team Holganix! If you are reading this blog via email, click here to watch his video. 

 

Get in Touch!

As Territory Managers, Knapp and Alpizar are responsible for managing and strengthening distributor and end-user relations, educating distributor teams about Holganix products, and growing the business in their respective territories.

If you are a distributor, customer or prospect and would like to get in touch with your new territory managers, see their contact information below!

Chris Knapp

Email: Cknapp@Holganix.com

Erick Alpizar

Email: Ealpizar@Holganix.com


Soil Smart Fertilizer Program

Tags: lawn care