The Holganix Blog

The heat and lack of water typical for summers in the U.S. places trees and shrubs under a lot of pressure. We interviewed horticulturist, Ed Kapryn and Director of Plant Soil Science, Robert Neidermyer Ph.D. (Dr. Bob) on the top 4 problems facing tree and shrubs in the summer and solutions to help overcome summer problems.

Problem #1 - Watch Out For Disease and Insect Problems!

“The combination of rising temperatures and water often means disease and/or insect activity is nearby,” explains Ed. “Check the branch, trunk and foliage of your trees and shrubs, especially under the leaf. If you see orange, yellow or brown spotting, you may have a fungal disease or insect activity.” Leaf spot diseases can interrupt photosynthesis and may lead to leaf loss, that is also where a lot of insects like to hide before they start doing major damage (i.e. lace bug, aphids, etc).

"Plus, there has been a lot of rain this past spring in the country that could lead to big disease problems," explains Ed.

According to Ed, “I’m hearing a lot about crape myrtle bark scale (CMBS) at the moment especially in the Southeast and Texas.” Check foliage and bark for tell-tale insect signs like bite marks, holes, white spots and sticky surfaces.

The below image is of CMBS from Clemson University Cooperative Extension.

Solution # 1

Combining Holganix Bio 800⁺ Tree & Shrub with a systemic insecticide will help contractors fight insects. Holganix Bio 800⁺ Tree & Shrub will improve the plants ability to deal with stress and build a healthy soil ecosystem to combat pathogens.

For insects like CMBS that have a tendency to “lump up on each other”, a systemic insecticide is important to reach insects that are not affected by a topical spray.

When choosing insecticides, Ed recommends contractors be choosey with their options. “Pollinator friendly insecticides like those with a cedar oil or neem oil derivative are the way to go.”

Problem #2 - Overcoming Drought

As summer matures, heat and lack of water will become more of an issue. Check for signs of wilted or curled leaves, yellow leaves and early leaf drop for signs that your trees and shrubs are under-watered.

The below image shows leaves wilting due to summer heat.

Solution #2

“If your landscapes have non-drought tolerant plants, be sure you are watering your trees and shrubs 2-to-3 times per week,” explains Dr. Bob. A deeper watering is always going to be more beneficial than more frequent, shallow watering. Whenever possible, try to steer towards drought-friendly plants and native plants in your landscapes.

Problem #3 - Pruners Take Care!

When spring flowering subsides, it’s often time to prune. In much of the country, pruning time is just starting but be careful with how you prune your trees and shrubs.

Solution #3

“Don’t hack and wack,” cautions Ed. He recommends hand pruning whenever possible. It's also important that you don't prune away the growing points of next year's flowering stems or wood. While it would be unusual for trees and shrubs to die from over pruning, it does weaken the plant making it more susceptible to insect and disease problems. Also, Ed notes “No flush cuts! And remember to sanitize any pruning equipment to cut down on disease transfer like Dogwood Anthracnose. To sanitize your pruning equipment, spray a 409 or other household disinfectant.” 

“Applying an application of Holganix Bio 800⁺ Tree & Shrub after a good prune will help the plant heal properly,” explains Dr. Bob. For more information on pruning and How Holganix Bio 800⁺ Tree & Shrub can help, visit this blog article.

Problem #4 - Installing Landscapes

During installation, trees and shrubs are often stressed as it gets used to its new environment. At times, stress can be so great that the plant will go into shock or potentially die after installation.

Solution #4

Applying Holganix Bio 800⁺ Tree & Shrub as a Plant Start Application will ensure the perfect installation. In specific, Holganix Bio 800⁺ Tree & Shrub will improve the healing process, plant survival, and increase the root architecture. For directions on how to conduct a Holganix Plant Start Application, watch this video.

Plant Health Care Problems Comes Down to Soil

“Most problems facing your plants begin with poor soil, void of the life found in a natural forest environment,” states Dr. Bob. “Healthy soils are teeming with beneficial soil microbes that naturally fortify plant strength from stress caused by disease, insect and drought. Healthy soils also hold water and nutrients longer than poor soils and are porous, allowing plant roots to develop.”

Holganix Bio 800⁺ Tree & Shrub is focused on building soil health by harnessing the power of over 800 species of soil microbes. Ultimately, using Holganix Bio 800⁺ Tree & Shrub will build stronger plants, develop root architecture, maximize plant color and offset the need for large amounts of fertilizers and pesticides.

Want to dig in deeper? Check out this video on results seen with Holganix Bio 800⁺ Tree & Shrub in the field, then click the button below to set up an appointment with a Holganix specialist.

Just because the lawn and landscape world tends to slow down in the summer doesn’t mean your business should. Use the upcoming summer slow season to sell your services to prospects or to upsell current customers. Below is a video note from Barrett on upsell strategies, then check out the 3.5 tools to help you push lawn and landscape sales during the slow summer months.

A note From Holganix CEO & Founder, Barrett Ersek On Upselling Strategies For The Summer

Barrett's video below dives into strategies that he incorporated in his previous lawn care business during the summer months to meet demands and generate revenue. If you are reading this blog via email, click here for Barrett’s video.

1. How to Grow Your Tree and Shrub Business eBook

Did you know that you can expect 10-to-30% of your current customers to sign up for tree and shrub applications? For those offering or thinking of offering tree and shrub services, this is the eBook for you. In the eBook you’ll learn:

1. How to market your tree and shrub business to current customers… including access to several marketing tools we have developed to help you get started

2. How to price out tree and shrub applications

3. What materials you will need to get started

>>Download Your eBook Here

Marketing your current flower care program (or adding one if it is not a current service) can serve as an excellent source of high margin, additional revenue from current customers. Early summer is a great time to offer any type of plant health care services (whether they be tree and shrub or flower focused) because the rising temperatures combined with rain provides a breeding ground for insects and disease. Download your Flower Marketing Box and rip off an duplicate the following from us: 

1. Content - Steal our flower information copy to include on letters to current customers, your email newsletter and/or blog.

2. Social Media - Grab our visual social media posts to help advertise your flower program to fans and followers on social media networks.

3. Video - Include our video on your website, blog, email newsletter and social media efforts, explaining why flower applications are important to the overall look of a yard.

>>Download Your Marketing Box Here

If your region tends to conduct aeration and overseeding services in the fall, begin marketing that service to current customers and prospects in the late summer. In the Aeration Marketing Box, you will find several tools to help market your aeration program to current homeowners. Plus, aeration is not only a high margin revenue stream for your business, but also by aerating the turf, you provide a better soil ecosystem for the lawn and that means your homeowners will see better results. What’s in the box?

1. Two aeration postcards

2. Letter to send to current customers touting the benefits of including an aeration service

3. Video to upload onto your website and share in your social media efforts discussing aeration applications

4. Education materials on aeration and Holganix products

>>Download Your Aeration Marketing Box Here

3.5 Summer Weather Marketing Box

We made this tool number 3.5 because it’s not a sales tool, rather it’s a customer service tool. That’s because getting your homeowners prepared for summer weather can be tough, especially since homeowners have high expectations for their landscapes and little knowledge on how to properly care for them. Utilize our Summer Weather Marketing Box to help educate summer weather landscape care to your homeowners. What’s in the box?

1. Copy to use in a blog post, email newsletter, website or as a mailer to customers

2. Social Media posts to help spread the word about your summer weather education

>>Download Your Summer Weather Marketing Box

Want to learn more about summer and turf?

Watch our webinar on the 5 Ways To Prepare Turf For Summer Heat. One of the most challenging times to maintain a healthy lawn is during the hot summer months. A combination of scorching heat and lack of rainfall coupled with the need to apply product without potentially burning turf generates a tasty headache for all lawn and landscape contractors. Watch our webinar to learn 5 tips to help you prepare for the fight against summer!

Across the country, but especially in the midwest, wet conditions are leading to soil compaction problems for farmers and turf professionals. Compaction can always be an issue in poor soil types, but when combined with wet conditions, soils compact more easily, even good soils.

Why Does Soil Compaction Matter?

Healthy soils have pockets of air for microbes and roots to breathe, also allowing plant roots to drive deeper into the soil. Compact and wet soils can lessen the roots’ abilities to grow, further, the lack of airflow can make soils go anaerobic.

Anaerobic soils are teeming with anaerobic microbes that need little-to-no air to exist. While some anaerobic microbes can be beneficial or neutral, many can cause diseases. Anaerobic microbes actively kill aerobic microbes (microbes that need air) and can lead to denitrification, or the loss of nitrogen in the soil. Aerobic microbes are responsible for cycling nutrients, protecting roots and building soil. That means anaerobic soils cause big problems for crop yield and turf color!

>>Learn more about aerobic and anaerobic microbes

How Does Holganix Bio 800⁺ Help?

Holganix Bio 800⁺ products are teeming with beneficial soil microbes that improve soil health and root development for all plants. For farmers, Bio 800⁺ improves yield and crop resilience during stressful conditions. For turf professionals, Bio 800⁺ is a tool to reduce the amount of fertilizers and pesticides needed to grow green, thick turf.

But, Holganix Bio 800⁺ can also fight the effects of compaction in two key ways:

1. By promoting deeper, more extensive roots that break up compaction layers, allowing air to penetrate deeper into the soil.

2. By adding back the beneficial aerobic microbes to restore healthy soil function.

>>Learn more about how Holganix Bio 800⁺ products can help improve crop and turf performance

What’s The Dirt On Soil Health?

Digging into Soil Science 101: Beginners Guide to Understanding the Soil Food Web eBook

We know healthy soils are important, especially when faced with the threat of a wet spring. But, how do soils work? And, what does healthy soil look like? Dig deeper into soil science by downloading our FREE eBook by Holganix Director of Soil and Plant Science, Dr. Robert Neidermyer.

Download our eBook to explore:

1. How the soil food web supports healthy plants

2. The power behind soil microbes and what they do to build resilient plants

3. Soil types and how to improve the health of your soil

Over 1,000 lawn and landscape companies use our products in the USA. That means we get to hear from all different types and sizes of lawn and landscape companies. Here are the 5 hot landscape trends that lawn and landscape contractors should pay attention to and how to incorporate those trends into your services.

Check out the SlideShare for the 5 hot landscape trends, or skip the SlideShare and read the article below. If you are reading this blog via email, click here to view the SlideShare.

1. Younger Customers Demanding Organic or Sustainable

According to Garden Research’s 2018 National Garden survey, 29% of all gardening households are between the ages of 18 and 34. These younger homeowners are less concerned about a green, weed-free lawn, and more concerned over having an organic or sustainable landscape for their pets and children.

And the trend is only going to increase in popularity as more and more millennials purchase homes and start families.

>>Watch our webinar on how to market to the growing green movement

2. Baby Boomers Downsize But Gardening Remains Important

Baby boomers may be downsizing from the homes they raised their families in but, “they are still likely to remain, homeowners, particularly seeking properties that allow them to age in place,” explains Jennifer Mapes-Chris, manager of the consumer and commercial products team at The Freedonia Group in an interview with MarketResearch.com. And, Baby Boomers remain gardening enthusiasts. In fact, the American Association of Retired Persons reports that nearly 109 million Americans are now 50 years old and older - and 52% of them garden.

Catering to Baby Boomers which may opt for lower maintenance landscapes or smaller landscapes as they age, has become increasingly important for landscapers looking to serve this segment.

>>Learn more about how to capture the Baby Boomer market with this Garden Center Magazine article

3. Pollinator Gardens Continue To Trend Higher

This year, the National Pollinator Garden Network surpassed its goal of one million registered pollinator gardens. Thanks to news about pollinator populations declining and an increase in younger, more sustainably oriented consumers, pollinator gardens have become an increasingly popular trend.

>>Learn about the plants to include in your pollinator gardens here

4. Native Plants Provide Environmental and Economic Benefits

Consumers understand the environmental and economic benefits of using native plants. According to a 2016 survey by the National Association of Landscape Professionals, 85% of landscape respondents say they are being asked to specify if they are using native plants. By choosing native plants as opposed to alien ones, you’ll be contributing to your clients’ sustainable footprint, supporting local wildlife and saving your clients’ time and money.

>>Learn more about the benefits of native plants on our blog here

5. Technology Helps Landscapers Increase Efficiencies

In the 2018 Lawn and Landscape Report, 56% of landscapers report that finding quality labor was their biggest concern. That’s one reason why landscapers are increasingly looking to technology to help them make production more efficient. Everything from aerial photography to apps that identify insects and disease, to estimating and measuring a site. And, while there are still doubts as to the efficacy of robotic mowers and robotic snow removal machines, as the technology improves, these tools will become increasingly important to landscapers.

This Earth Day, our team takes a few minutes to pause and reflect on why we are grateful for soils, and specifically why healthy soils are so crucial to our future - whether or not you are in the agriculture and turfgrass industries.

Check out our SlideShare on the 25 Reasons To Be Grateful For Soil below. Or, skip the SlideShare and keep scrolling to skim through our bullets.

If you are reading this blog via email, click here to view the SlideShare. 

1. Soil is the backbone of our food security. Without healthy soils, farmers wouldn’t be able to provide us with feed, fiber, food, and fuel.

2. Just like how a foundation for a home is critical, healthy soils act as a foundation for plants by supporting plant roots and keeping plants upright for growth.

3. Soils act as a pantry for plants, storing and cycling essential nutrients and minerals that plants need to grow.

4. Soils store water for plants. In fact, according to the USDA, “every 1% increase in organic matter results in as much as 25,000 gallons of available soil water per acre.” That’s a lot of water!

5. Soils maintain adequate aeration for plants, providing oxygen for microbes, insects and plant roots.

6. Soils are habitats for beneficial soil microbes; these organisms are nature’s hidden helpers. They form synergistic relationships with plants to protect them from stress and provide them with nutrients, among other tasks. According to the USDA, “one teaspoon of healthy soil contains, 100 million-to-1 billion individual bacteria alone.”

7. Soils are homes for many other organisms like insects that lay and hatch eggs in the soil.

8. Soils filter surface water of dust, chemicals and other contaminants. This is why underground water is some of the cleanest sources of water. In fact, according to Soils.Org, “through natural processes, such as soil absorption, chemical filtration, and nutrient cycle, the Catskill Watershed provides New York City with clean water at a cost of $1-to1.5 billion, much less than the $6-to-8 billion one-time cost of constructing a water filtration plant.”

9. Healthy soils help protect the plant from climate change. According to Columbia University’s Earth Institute, “soils remove about 25 percent of the world’s fossil fuel emissions each year.

10. Healthy soils provide farmers with better crop yields and protect plants from stress.

11. When it comes to human health, almost all of the antibiotics we take to help fight infection were obtained by soil microbes.

12. Healthy soils protect the land from erosion.  

13. Soil is a nonrenewable natural resource. According to the Food and Agriculture Organization (FAO), it can take hundreds to thousands of years to form a centimeter of soil. But, that single centimeter of soil can be lost in a single year due to erosion.

14. 11% of the total U.S. employment works in the agricultural and food sectors - that’s 2.16 million full- and part-time people working on our soils each day.

15. Soil is made up of 45% minerals, 25% water, 5% organic matter and 25% air.

16. Soil acts as a holding facility for solid waste.

17. Soils help regulate the Earth’s temperature.

18. Healthy soils mitigate the impacts of extreme weather events.

19. Archeologists have determined that many sophisticated civilizations such as the Mayans and the Harappan, fell because they mismanaged their soils.

20. According to Soils.Org, “about 70% of the weight of a textbook or glossy paged magazine is soil”

21. Putting clay soil on your face as a “mud mask” cleanses the skin’s pores.

22. According to the World Future Council, “soils help control weeds, plant pests, and disease.”

23. The best china dishes are made from soil.

24. Soil is the foundation of our buildings, roads, houses, and schools. In fact, soil affects how buildings are made.

25. Soil holds Earth’s history, containing artifacts - from dinosaurs to ancient human civilizations - from our Earth’s past. There’s a lot of history stored in soils!

Why Soil Health Matters @ Holganix

At Holganix we revolutionize the way the world grows by harnessing the power of soil microbes. In fact, our flagship product Holganix Bio 800⁺ contains over 800 species of beneficial soil microbes, that work to build soil and plant health naturally. Our products are used by farmers to increase crop yields and by landscapers and golf courses to reduce their need for fertilizer and pesticides. It’s official, SOIL MATTERS!

What’s The Dirt on Soil Science?

Digging into Soil Science 101: Beginners Guide to Understanding the Soil Food Web eBook

We know soils are important and we know why we should be grateful for healthy soils. But, how do soils work? And, what does healthy soil look like? Dig deeper into soil science by downloading our FREE eBook by Holganix Director of Soil and Plant Science, Dr. Robert Neidermyer.

Download our eBook to explore:

1. How the soil food web supports healthy crops

2. The power behind soil microbes and what they do to build resilient crops

3. Soil types and how to improve the health of your soil

Reader's Note: This blog has been updated & republished from it's original format

Holganix Bio 800⁺ is an organic plant probiotic that harness the power of over 800 species of soil microbes to optimize soils and grow healthier, more sustainable plants. But, there are a lot of ways Holganix grows healthier turf and plants! Here are our top seven favorite ways Holganix Bio 800⁺ GROWS healthier turf and plants.

The Soil Food Web is the circle of life within the soil. The big “Bugs” eat the smaller “Bugs,” and those smaller “Bugs” eat even tinier “Bugs.”

When the soil food web is in balance, soil microbes go to work breaking down nutrients within the soil, fortifying plant health and stimulating plant growth.

The soil microbes in Holganix Bio 800⁺ increase the diversity and population counts within the soil food web. If a certain segment or species within the soil food web is weak, adding microbes from Holganix Bio 800⁺ will help strengthen that segment.

Photo above from USDA Natural Resources Conservation Services. http://www.nrcs.usda.gov/wps/portal/nrcs/detailfull/soils/health/biology/?cid=nrcs142p2_053868  

Houses have foundations that support the entire structure.

Plants and turf do too! The roots act as the foundation that supports a healthier overall plant.

When your plants have strong root systems, they are better able to withstand environmental stresses from disease, insects, traffic and weather. A stronger root system with long roots is also able to more effectively mine for nutrients, minerals and moisture within the soil.

Holganix Bio 800⁺contains several ingredients that influence root growth, including:

• Endo and Ecto mycorrhizae Fungi

• Trichoderma Fungi

• Humic and Fulvic Acids

• Saccharomyces Cerevisiae

• Plant Grow Promoting Bacteria (PGPB)

Are users seeing good rooting with Holganix Bio 800⁺? Most of our customers see a considerable improvement in rooting. Check out the roots submitted on social media above to see some of results.

When using Holganix Bio 800⁺, you increase the effectiveness of synthetic inputs like fertilizers and pesticides, allowing you to reduce inputs. That means when you use Holganix Bio 800⁺, you’re using a greener product that differentiates you from your competitors.

How much can you reduce your inputs? Check out our compatibility list here for rate reductions and recommended components to use with Holganix Bio 800⁺.

When your plants need less water, you can cut back on irrigation and help survive tough weather conditions like droughts and summer heat. Holganix Bio 800⁺ isn’t a drought cure-all, but it can help your plants go into dormancy later and come out of dormancy stronger!

Holganix Bio 800⁺ affects water efficiency in four ways:

1. Increases root mass

2. Allows roots to mine for nutrients

3. Provides access to water that roots can’t reach alone

4. Acts as a soil conditioner and wetting agent

One of our favorite stories regarding water reduction is Ed Smith Stadium, the spring training field for the Baltimore Orioles. Check out their story here.

Because Holganix Bio 800⁺ builds stronger roots, your plants are better able to defend against environmental stresses and more easily recover when attacked by disease, insects and weather.

Holganix Bio 800⁺ also contains microbes that eat pathogenic microbes and release antibiotics in the soil that defend the plant from harm.

Check out Manada Golf Course in PA, then read their case study here.

Thinking about doing a little overseeding? Holganix Bio 800⁺ can help with that! Customers that apply HolganixBio 800⁺ during seeding see an increase in seed germination rates.

Can you guess which pot was treated with Holganix Bio 800⁺? This test was conducted by Sam Whitehouse of Whitehouse Lawn and Landscape in PA.

Seven Holganix Bio 800⁺ ingredients enhance seed germination. These seven ingredients are:

1. Kelp Extract

2. Mycorrhizae Fungi

3. Nitrogen-Fixing Bacteria

4. Trichoderma

5. Humic and Fulvic Acids

6. Amino Acids

7. Plant Growth Promoting Bacteria (PGPB)

Holganix Bio 800⁺ reduces transplant shock by mending a disrupted soil food web, making the plant’s new environment a happy and healthy one! It also builds strong roots so the new plant can better “root” into its new home. And because of specific soil microbes contained in the product, Holganix Bio 800⁺ increases stress tolerance so your plant is better able to handle the stress of moving into its new home.

Want to Learn More?

Learn more about the seven ways Holganix Bio 800⁺ grows healthy plants by watching our webinar featuring Holganix’s Director of Plant and Soil Science, Dr. Neidermyer. Then, download our soil food web ebook to learn about the importance of soil health.  

Looking to increase seed germination results? Or, looking to increase root growth of turfgrass, trees, shrubs or ornamentals? Then Holganix Prebiotic 2-10-20 is the product for you!

Holganix PreBiotic 2-10-20 contains a rare combination of high-quality phosphorus and potassium ingredients, layered with a long chain poly-amino-acid and molasses.

The combination of ingredients is designed to increase root growth and seed germination directly through the use of nutrients, and indirectly by increasing nutrient uptake and by supporting the soil microbes in the soil.  

Check out our infographic below on the top 3 benefits of using Holganix PreBiotic 2-10-20, or skip the infographic and read the written article instead. 

"I would Recommend Holganix PreBiotic 2-10-20"

“Holganix PreBiotic 2-10-20 helps us boost seed germination during aeration and overseeding applications,” says Justin Johonnett of Vivid Lawn.

“We also use Holganix PreBiotic 2-10-20 in our fertilizer program as a complement to Holganix Blue Sky 21-0-0 and Holganix Bio 800⁺ Lawn. The combination allows us to provide a well-balanced fertility program with all the added benefits from the biology in Holganix Bio 800⁺ Lawn,” explains Justin. “I would recommend Holganix PreBiotic 2-10-02 to other lawn and landscape companies.”

Want to learn more about Holganix PreBiotic 2-10-20?

Download our Holganix Soil Smart Program to learn how to use Holganix PreBiotic 2-10-20 in a turf fertilization program for your region. Or skip the Soil Smart Program and click the links below to access our technical information.

>>Download Your Holganix Soil Smart Program

>>Download The PreBiotic 2-10-20 Label

>>Review The Holganix PreBiotic 2-10-20 Product Page

Contractors that install plants - whether flowers, trees, shrub, sod or seed - have a challenge on their hands. In essence, they take perfectly healthy plant material from a greenhouse or nursery and install it in dead soil that is common in new subdivisions. The plant suffers from transplant shock and will either struggle to take root and adapt to its new home, or eventually it may die.

Don’t risk new plants! Use Holganix Plant Start applications to ensure your plants thrive. By using the Holganix Plant Start Applications, contractors can expect:

• Reduce transplant shock
• Grow strong roots
• Boost color

What is the Holganix Plant Start Application?

Contractors simply water their freshly installed plant in with any Holganix Bio 800⁺ product and the plant will grow strong roots, that allow the plant to not only survive, but thrive in its new home.

Watch Our Video Demonstration

Watch the below below for a demonstration on how to use Holganix Bio 800⁺ products during plant start applications. If you are reading this blog via email, click here to watch the video. 

Download A Copy Of The Plant Start Directions

Click the button below to download your copy of the Plant Start Application directions. Spanish versions of these directions are pending.

Soil health has become an important benchmark for all growers - regardless of whether you are growing corn, berries, turfgrass or ornamental trees and shrubs. Yet for many, soil health definitions and terms are new and confusing! In this blog, we focus on providing simple and concise explanations for 10 key soil health terms.

To “short-cut” the article, you can select any term you would like to explore using the list below.

Soil Structure

Soil structure influences water and air movement, soil microbe activity, root growth, and seedling emergence. In short, it is the arrangement of pore spaces and solid soil particles that are glued together by sticky substances created by bacteria and root hairs. Good soil structure has 50% soil particles and 50% pore spaces occupied by air and water.

Soil Degradation

Soil degradation is the decline in soil quality; specifically, it is the decline of the soil’s physical, biological and chemical state. Depending on the severity of degradation, the soil can still be used for crop production. According to the USDA, the “productivity of some lands has declined by 50% due to soil erosion and desertification.”

The Intergovernmental Science-Policy found that 75% of our lands are degraded. Their assessment took three years and included more than 100 experts from 45 countries. Check out the image above from GRID Arendal (A center collaborating with the United Nations Environment Program) which demonstrates degraded land worldwide. 

Soil degradation can be caused by improper land use through agriculture, pasture urban or industrial purposes.

>>Looking to learn more about Soil Degradation? Check out the U.N. to combat desertification

The Soil Food Web

Within the natural world there exists a complex balance among living organisms known as the “food web.” Plants, animals, and microorganisms are all instruments in an orchestra; each plays a crucial part in the natural symphony of life. If even one of the players is out of tune, the whole soil food web suffers. However, when everything is in order, the results are beautiful.

A healthy soil food web is very similar to the food web we all learned in middle school (see image below from the National Resources Conservation Services).

One of the functions of a healthy soil food web is to hold nutrients in non-leachable forms so they remain in the soil until the plant requires them. The plant triggers the right soil microbes to convert nutrients into forms the plant can uptake (but which are typically very leachable), in exchange the plant provides sugars for the microbes. When the correct ratio of fungi and bacteria to protozoa (prey to predator) is present, the soil pH, structure and nutrient cycling occur at optimum rates, producing the right form of nutrients for the plant when the plant needs them.

>>Watch our 3.5-minute video on the soil food web to learn more

Soil Microbes

Soil microbes recharge soils, that ultimately leads to improved yield, root growth, and crop resilience against stress. Increasing beneficial microbe populations and diversity in the soil is an important component to improving soil health. In fact, it is impossible to build topsoil, soil structure and convert plant and animal debris into nutrients without microbes.

There are 5 types of soil microbes: bacteria, actinomycetes, fungi, protozoa, and nematodes. Each type conducts a unique job to improve soil and plant health.

Growers and turf professionals can increase their soil microbe populations and diversity by:

1. Applying a microbial product like Holganix Bio 800⁺ - Holganix Bio 800⁺ harnesses the power of over 800 species of beneficial soil microbes that improve: (1) soil health, (2) plant resilience against stress like disease and traffic, (3) crop yields, (4) root depth and density, and (5) turf professionals can reduce their use of fertilizers and pesticides.

2. Supporting microbes already present in the soil with microbe food - Applying sugars, using compost, reducing your tillage and incorporating cover crops are all ways to feed the microbes already present in your soil, or those you apply to your soil through microbial products. However, deep freezes, flooding, tillage, and some chemicals can harm the soil’s microbiome, so it’s not just important to support the microbes already present in the soil but to also supply a diverse concentration of microbial species.

>>Check out this 4.5-minute video on the top 5 most interesting soil microbes

Beneficial Soil Bacteria

The Food and Agriculture Organization (FAO), states, “bacteria may well be the most valuable of life forms in the soil.” Beneficial soil microbes are the crucial workforce of soils and are charged with breaking down nutrients and releasing them to the root zone for the plant. Some species like Plant Growth Promoting Rhizobacteria, release plant hormones that encourage plant growth.

>>Check out this 5-minute read on Plant Growth-Promoting Rhizobacteria

Beneficial Soil Fungi

Like bacteria, fungi also live in the root zone and helps make nutrients available to plants. For example, Mycorrhizae fungi facilitate water and nutrient uptake by the roots and plants to provide sugars, amino acids, and other nutrients. Other beneficial soil fungi like Trichoderma help the plant fight disease and improve root growth. 

>>Check out this technical article on the benefits of Mycorrhizae

Cation Exchange Capacity

Think of the soil as the pantry for plants, storing the necessary nutrients to feed the plant and ultimately boost plant health. The Cation Exchange Capacity (CEC) is the soil’s ability to maintain and release nutrients to the plant. So, the higher the CEC, the larger the pantry and the more “food” the soil has the ability to store and feed to the plant. 

How can you increase CEC? Check out this blog on how superintendents like Shannon Easter at Broken Sound Golf Club and Matt Boyd at Orchid Island Golf and Country Club, are using Holganix Bio 800⁺ Golf to drive CEC.

>>Read our case studies on improving CEC

Soil Organic Matter

Soil organic matter (SOM) is made from carbon and once-living plants that are broken down by soil organisms like bacteria, fungi, and earthworms. Soil organisms utilize SOM as food, and when digested, exude nutrients and humus. Once SOM has been efficiently broken down, SOM becomes humus.

Increased SOM in soil promotes improved soil structure, biological activity and an increased ability to hold and release nutrients and water in the soil. Good, healthy soil contains 3 -to-5% SOM. Low SOM is a sign of soil degradation.

So, how can you increase SOM? Combining Holganix Bio 800+ to provide a diverse set of microbes, with practices the feed soil microbes (think no-to-low till, cover crops, compost, etc), will allow you to slowly build SOM.

Check out this blog on how superintendents like Shannon Easter at Broken Sound Golf Club and Matt Boyd at Orchid Island Golf and Country Club, are using Holganix Bio 800⁺ Golf to improve SOM.

>>Read our case studies on improving SOM

Humus

According to National Geographic, “Humus is a dark, organic material that forms in the soil when plant and animal matter decays.”

When plants drop leaves and other material to the ground, it forms leaf litter. As animals die, their remains contribute to the litter. Over time, the litter decomposes to its most basic chemical elements. These chemical elements “are important nutrients for the soil and organisms that depend on soil for life, such as plants.”

After the litter decomposes, the thick brown or black substance that remains is called humus.

National Geographic states that “Humus contains many useful nutrients for healthy soil. Some experts think humus makes the soil more fertile. Others say humus helps prevent disease in plants and food crops.”

>>Learn more about humus by visiting this National Geographic blog

Regenerative Agriculture

Regenerative agriculture describes farming and grazing practices that focus on regenerating topsoil, allowing farmers to maintain crop yields, improve water retention and nutrient uptake, increase farm profitability, and support biosequestration, among other benefits.

The backbone of regenerative agriculture is a focus on strengthening the health and vitality of farm soil. The key is that regenerative agriculture “Does no harm” to the land, and in fact improves it using technologies to build soil health like compost, recycling waste, limited-to-no-tillage, among other practices.

>>Check out this 5-minute read for more information on the benefits of regenerative agriculture

Are you interested in soil health and want to dig in deeper? Download our Soil Science eBook

Digging Soil Science 101: Beginners Guide to Understanding the Soil Food Web

We know regenerative agriculture and long-term sustainability of farmland hinges on the health of soils. But, how do soils work? And, what does healthy soil look like? Dig deeper into soil science with by downloading our FREE eBook by Holganix Director of Soil and Plant Science, Dr. Robert Neidermyer.

Download our eBook to explore:

1. How the soil food web supports healthy crops

2. The power behind soil microbes and what they do to build resilient crops

3. Soil types and how to improve the health of your soil

Just because you're gearing up for a crazy spring season, doesn’t mean it’s time to slow down on marketing and selling your lawn care services. Don’t get off the marketing and sales hamster wheel just yet, or risk losing your momentum and compromising your growth opportunities.

Take 15 minutes each day to follow up with a lead, write a social media post, mail a post card or send out an email newsletter.

Has operations chaos sapped you of all creative juices? Check out the list of resources below on marketing and sales for busy LAWNtrepreneurs. 

Holganix Launch Box

The Holganix Launch Box is filled with tools to help you start marketing your use of Holganix. It’s an excellent resource to cheat on your marketing and sales initiatives and to R&D (rip off and duplicate) from marketing tools Holganix has already created for you. Tools include but aren’t limited to social media posts, customer letters, blogs and email blasts, all on Holganix.

>>Download the Holganix Launch Box

Branding Your Lawn Care Company

Get inspired by this Holganix webinar featuring Linda Thomas, The Director of Marketing at Real Green Systems. According to Linda, branding is more than just a logo. Watch the webinar to establish what BRANDING really means and what you can do to establish a successful brand for your lawn care company. 

Reading this blog via email, click here to access the video.

How to Get Your Ideas to Spread

In a world where consumers are faced with too many options, it’s easy to ignore the ordinary and boring. Instead, Seth Godin urges marketers and entrepreneurs to build products, services and campaigns that are Remarkable. The term “remarkable” means it’s worth making a remark about. Remarkable products, services and campaigns are inspiring and crazy, and certainly not boring.

Watch Seth Godin’s TED Talk entitled, How to get your ideas to spread for remarkable marketing inspiration. Reading this blog via email, click here to access the video.

4 Minutes of Focused Spring Marketing Tips

Holganix CEO and Founder, Barrett Ersek is a former lawn care company owner. In the below 4-minute video, Barrett compiles his favorite lessons on spring marketing from his 20+ years of experience on building, running and selling lawn care companies. Hint, getting customers from marketing initiatives doesn’t ALWAYS mean selecting the cheapest tool in your marketing arsenal. 

Reading this blog via email, click here to access the video.

Social Media Tips for Lawn Care Companies

Social media is a tough nut to crack. However, utilizing social media in lawn care enables you to build relationships with customers, creating a more loyal fan base. Furthermore, you can tap into your customers’ friends or followers and maintain an up-to-date flow of information about the goings-on in your company including coupons and sales.

This short blog will discuss how to jump on the social media bandwagon with tips specific to the lawn and landscape industry.

>>Read the social media blog article

Your Elusive, Creative Genius

For those of you stuck in a creative rut, here's a TED Talk that is sure to inspire your inner creative genius. Elizabeth Gilbert of famed Eat, Pray, Love explores the art of creativity and shares the radical idea that, instead of the rare person "being" a genius, all of us "have" a genius. 

Reading this blog via email, click here to access the video.