The Holganix Blog

Holganix "Roots" For Row Crops [InfoGraphic]

row crop farmers

There’s a reason why our tagline at Holganix is “Root Stimulating, Soil Nourishing”! Holganix Bio 800+ Agriculture harnesses the power of soil microbes to build healthy soils and healthy root growth. Healthy root growth leads to stronger, more productive crops that yield better results! 

In this blog, we dive into (1) recent winners of our Holganix Roots For You competition to discover the best Holganix-grown crop roots and (2) two ways Holganix Bio 800+ Agriculture stimulates root growth.

 

Holganix Roots For You Winners

Check out our infographic below showing off eight photos submitted by Holganix farmers. Each farmer applied Holganix Bio 800+ Agriculture at a rate of 0.5 gallons per acre at or as close to planting as possible. 

Holganix Roots For You Infographic

 

2 Ways Holganix Bio 800+ Agriculture Builds Root Development

1. Plant Growth Promoting Bacteria - Holganix Bio 800+ contains Plant Growth Promoting Bacteria (PGPB) that occupy the rhizosphere (root zone) of the plant and have the ability to promote plant growth and plant defense. 

>>Learn more about Plant Growth Promoting Bacteria

2. Endo and Ecto Mycorrhizae - Holganix Bio 800+ contains Endo and Ecto Mycorrhizae is a beneficial soil fungus that works in conjunction with plant roots. The fungi and the plant roots form a mutualistic relationship whereby the plant produces sugars through photosynthesis and exudes them out of the roots for mycorrhizae and other beneficial soil microbes to consume. In turn, the mycorrhizae bring water and nutrients to the roots from distances the root cannot reach.

>>Learn more about Mycorrhizae


Dig Into The Data: University And Commercial Grower Trials
Over the past four years, we have been compiling data on several different crops in different geographic zones to deepen our understanding of how Holganix Bio 800+ Agriculture can help farmers maximize crops. Click the button below to access a sample from our 2017 and 2018 collection.

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Tags: reviews, holganix reviews, holganix review, farmer

Holganix Case Study: "The Proof is the Plants!" Says Zehrs Garden Center

Organic Gardening

“Five stars!” says one homeowner on the Zehrs On The Lake Garden Center Facebook Page, “The plants and flowers are beautiful and huge!”

It’s not uncommon to receive five star reviews at Zehrs – a destination nursery in the Niagara region that’s known for growing a premium product. In fact, owner Mark Van Buren fondly refers to the glowing reviews as “The Zehrs Wows” or moments when customers are instantly gratified with their purchase.

Customers and nursery professionals will tell you that the hanging baskets, annuals, perennials, ornamental grasses, flowering shrubs, clematis, roses and mums grown at Zehrs are heartier and healthier than those you find elsewhere.

When it comes to nurturing his plants, Mark has long believed in taking a biological approach. “We do a lot of research at Zehrs,” explains Mark. “That makes us more innovative and willing to try new products and ways of growing plants. I’ve long been drawn to using biological products like root stimulants and nutrient enhancers so adding Holganix Bloom to the mix was a natural next step.”

Holganix Bloom – a Bio 800+ product – is a 100% organic plant probiotic that harnesses the power of over 800 beneficial soil microbes to build resilient plants that need fewer inputs like fertilizers, herbicides and fungicides.

“I’ve been using Holganix Bloom for the last two years,” explains Mark. “There’s an extremely low cost associate with the product so I put Bloom on all of my plants!”

Watch Mark's video below from his greenhouses. If you are viewing this blog via email, click here to watch the video.

 

Holganix Bloom is Like Armor!

According to Mark, Holganix Bloom is like “wrapping my plants in armor!” Not only has it allowed him to produce a healthier overall plant, but also he believes the beneficial nematodes and other ingredients are helping him better manage the threat of harmful insects and pathogens.

 

How Zehrs Uses Holganix Bloom

As soon as Mark’s cutting trays arrive, he applies a sprench (spray + drench) of Holganix Bloom at a two-ounce per gallon rate. He then follows up that initial application every seven-to-ten days throughout the growing season.

“Using Holganix Bloom is a holistic process – not a magic bullet and not a one time application,” explains Mark. “I see Holganinx Bloom as a long term solution to boosting plant health.”

 

“The Proof Is In The Plants!”

“I would recommend Holganix Bloom to any grower,” assures Mark. “There’s a tremendous amount of science behind Holganix products and at the end of the day, the proof is in the plants!”

 

What's in Holganix Bio 800+ Bloom?

Fill out the form to access our ingredient list! 

Holganix Bio 800+ is filled to the brim with beneficial soil microorganisms, microbe food and nutrient enhancers to build HEALTHIER plants that need less fertilizer and pesticides.

While the Holganix ingredient list doesn't contain the entire secret recipe (it's a secret after all!), download the below white paper to learn:

1. Our key ingredients including the names to several types of soil microbes present in our formula

2. What those ingredients do for your turf and plants

What's in the Holganix Bio 800+ jug?  Check out our ingredient list! 

Tags: soil microbes, lawn care, holganix reviews, holganix review, greenhouse

Case Study: Nurturing Stronger Plants & Building Healthier Soils

healthy soils

“There’s something really special about working with our students in our edible garden project,” explains Kim Hisler, Patton Middle School’s Family and Consumer Science teacher. “It’s one thing to explain nutrition and plant growth stages to a child from a textbook - but to truly show the students and work with the students in the soil and watch these fresh vegetables grow - that’s a completely different level of learning. In fact, hands-on education or experimental education is especially meaningful for middle-school aged children.” 

Kim runs Patton’s edible garden project, an initiative that grows fresh produce for community members in need while introducing and expanding the students understanding of science, nutrition and healthy eating habits. Patton’s garden project encompasses three tunnels and 22 raised beds. Some of the vegetables are also grown hydroponically and aeroponically.

“We grow spinach, peas, kale, cabbage, lettuce, bok choi, swiss chard, radish, beets, broccoli, cauliflower, scallions, potatoes, onions, kohlrabi, turnips and herbs as our cool season crops, plus all of the warm-season crops,” states Kim.   

In the past, Kim would add fresh compost to the garden beds before planting but had never applied any fertilizer or other inputs. “Each year we would have various diseases and pests, but it was important to the school and health of the students that we didn’t use pesticides,” notes Kim. “Instead, we took an approach where we build soil health through compost in order to care for the crops. We also usually sacrifice one or two crops to bugs so the other crops thrive.”   

This year, Kim ran into difficulties getting the compost and wasn’t able to top her beds off. “Early on, I could tell my soil quality wasn’t the best and I was really worried about running into a lot of problems with soil health in our beds.

Plus I was about ready to give up on our hydroponics altogether -  the lettuce was really deficient in nutrients with zero growth over a span of a few weeks.”

Then, in late April Kim started using Holganix Bio 800+ Bloom on the crops, which had been donated by Holganix.

community garden

“I added the Holganix Bio 800+ Bloom and some Holganix nutrient products to the hydroponics and literally within a few days the color and growth of lettuce looked amazing,” explains Kim. “I have been growing lettuce at the school for ten years now and everyone is saying this harvest of lettuce is the best tasting I have ever grown,” Kim assures that from now on, adding Holganix products will be her new method of growing hydroponically or aeroponically.

In addition to the hydroponics, Kim has used Holganix Bio 800+ Bloom on the raised beds. “The raised beds also look very healthy, without any pests or disease problems which are rare especially with all of the rain we have had!”

According to Kim, “I am really excited to try the Holganix Bio 800+ Bloom with our summer crops, especially our tomatoes! I’m hoping that the microbes in Holganix will help build our soil and plant health to help combat the blossom end rot we typically see.”

Holganix Bio 800+ Bloom is designed to build healthy soils and strong plants by harnessing the power of over 800 species of soil microbes. Farmers using our Bio 800+ products are seeing increased crop yields, stronger root systems and more resilient plants that are better able to withstand the stresses caused by disease or weather.

 

Dig Into The Data: University and Commercial Grower Trials

Over the past four years, we have been compiling data on several different crops in different geographic zones to deepen our understanding of how Holganix Bio 800+ can help farmers maximize crops. Click the button below to access a sample from our 2017 and 2018 collection.

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Tags: holganix reviews, holganix review, farmer

3.5 Tools To Push Summer Sales At Your Lawn Care Company

lawn care company marketing

Just because the lawn and landscape world tends to slow down in the summer doesn’t mean your business should. Use the upcoming summer slow season to sell your services to prospects or to upsell current customers. Below is a video note from Barrett on upsell strategies, then check out the 3.5 tools to help you push lawn and landscape sales during the slow summer months.

 

A note From Holganix CEO & Founder, Barrett Ersek On Upselling Strategies For The Summer

Barrett's video below dives into strategies that he incorporated in his previous lawn care business during the summer months to meet demands and generate revenue. If you are reading this blog via email, click here for Barrett’s video.

 

 


1. How to Grow Your Tree and Shrub Business eBook

Did you know that you can expect 10-to-30% of your current customers to sign up for tree and shrub applications? For those offering or thinking of offering tree and shrub services, this is the eBook for you. In the eBook you’ll learn:

1. How to market your tree and shrub business to current customers… including access to several marketing tools we have developed to help you get started

2. How to price out tree and shrub applications

3. What materials you will need to get started

>>Download Your eBook Here


2. Flower Marketing Box

Marketing your current flower care program (or adding one if it is not a current service) can serve as an excellent source of high margin, additional revenue from current customers. Early summer is a great time to offer any type of plant health care services (whether they be tree and shrub or flower focused) because the rising temperatures combined with rain provides a breeding ground for insects and disease. Download your Flower Marketing Box and rip off an duplicate the following from us: 

1. Content - Steal our flower information copy to include on letters to current customers, your email newsletter and/or blog.

2. Social Media - Grab our visual social media posts to help advertise your flower program to fans and followers on social media networks.

3. Video - Include our video on your website, blog, email newsletter and social media efforts, explaining why flower applications are important to the overall look of a yard.

>>Download Your Marketing Box Here


3. Aeration Marketing Box

If your region tends to conduct aeration and overseeding services in the fall, begin marketing that service to current customers and prospects in the late summer. In the Aeration Marketing Box, you will find several tools to help market your aeration program to current homeowners. Plus, aeration is not only a high margin revenue stream for your business, but also by aerating the turf, you provide a better soil ecosystem for the lawn and that means your homeowners will see better results. What’s in the box?

1. Two aeration postcards

2. Letter to send to current customers touting the benefits of including an aeration service

3. Video to upload onto your website and share in your social media efforts discussing aeration applications

4. Education materials on aeration and Holganix products

>>Download Your Aeration Marketing Box Here


3.5 Summer Weather Marketing Box

We made this tool number 3.5 because it’s not a sales tool, rather it’s a customer service tool. That’s because getting your homeowners prepared for summer weather can be tough, especially since homeowners have high expectations for their landscapes and little knowledge on how to properly care for them. Utilize our Summer Weather Marketing Box to help educate summer weather landscape care to your homeowners. What’s in the box?

1. Copy to use in a blog post, email newsletter, website or as a mailer to customers

2. Social Media posts to help spread the word about your summer weather education

>>Download Your Summer Weather Marketing Box


Want to learn more about summer and turf?

Watch our webinar on the 5 Ways To Prepare Turf For Summer Heat. One of the most challenging times to maintain a healthy lawn is during the hot summer months. A combination of scorching heat and lack of rainfall coupled with the need to apply product without potentially burning turf generates a tasty headache for all lawn and landscape contractors. Watch our webinar to learn 5 tips to help you prepare for the fight against summer!

Watch Our Webinar: Summer Heat

Tags: lawn care, holganix reviews, marketing tips and hints

Holganix Case Study: Taylor Petsinger On Protecting Crop Yield & Growing Roots

Soybean Yield

On June 8, Taylor Petsinger of Arvilla, North Dakota surveyed 160 acres of young, healthy soybeans. He had planted them on May 12, just under a month ago and had been looking forward to a calm, successful season. Little did he know that Mother Nature had another plan. In just 48 short hours she dumped an inch of rain accompanied by crop-destroying hail. His once-promising soybean crop was gone.

Would most guys quit, and file an insurance claim.. maybe, but not Taylor. Five days later, he replanted his beans. “During a normal season we usually see a 45-bushel per acre average,” explains Taylor. “But because of the late planting, we expected a 15-bushel loss.”

Shortly after planting, Taylor applied Holganix Bio 800+ Agriculture to give the crop an extra push to develop roots. “We applied the product at 0.5 gallons per acre rate on June 20th, just before emergence,” explains Taylor. “Pretty quickly we started noticing a difference in the rooting between our Holganix crop and the control.”

In fact, just before flowering, Taylor decided to check on the root development. Since he didn't have a shovel handy, he pulled the crops like weeds. The Bio 800+ treated roots were stronger, with more development compared to the control.

See the root comparison photo below; the left crop was treated with Holganix Bio 800+ and the right acted as the control.

soy bean

Taylor went back to check on them just after flowering. The Bio 800+ treated tap root broke the hardpan and went eight inches deep in the soil. On the other hand, the control’s tap root curled and stayed level with the depth of the seed, about two inches deep. In the event of a drought, roots as shallow as the control’s would not last long.

Soybean roots

Even though Taylor knew that planting soybeans this late increased the likelihood that snow would fly before harvest, he rolled the dice. But yet again Mother Nature threw Taylor a curveball. This time, she dumped 11 inches of snow on the field just before harvest. According to his agronomist, the snow accounted for an 8-to-12 bushel per acre loss.

Despite it all, Taylor reported seeing a 33 bushel per acre average - well ahead of his forecasted loss, with beans weighing 57 pounds per bushel and a moisture of 12%.

Why did Taylor see a better than expected yield? According to Taylor, he attributes the yield to Holganix Bio 800Agriculture.

 

How does Holganix Bio 800+ Protect Your Yield?

There are two key benefits to using Holganix Bio 800+ Agriculture during a short planting season.

(1) Holganix Bio 800+ develops a deep, extensive root system, quickly. The faster you develop an extensive root system, the faster your crop can catch up to the development it usually sees under normal conditions.

(2) Holganix Bio 800+ replenishes soils with microbes during wet conditions. When soil microbe populations are depleted, nutrient cycling declines and pathogens can become more problematic. Holganix Bio 800+ contains over 800 species of beneficial soil microbes and when applied to the soil, replenishes critical microbe populations.

Check out our infographic below-showing comparison photos of farmers dealing with short growing seasons and quick establishment. 

Row crop short growing season

 

Dig into the data: University and commercial grower trials

Over the past four years, we have been compiling data on several different crops in different geographic zones to deepen our understanding of how Holganix Bio 800+ Agriculture can help farmers maximize crops. Click the button below to access a sample from our 2017 and 2018 collection.

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Tags: holganix reviews, holganix review, farmer

Holganix Case Study: Allentuck Landscaping Reports Improved Plant Resilience, Soil Health and Roots

WWW.hOLGANIX.COM (7)

Award-winning, Allentuck Landscaping focuses on serving residential customers in the Clarksburg, Maryland market. Over the past three years, Allentuck Landscaping has been using Holganix Bio 800+ Tree and Shrub to service their plant health care customers.

Holganix Bio 800+ Tree and Shrub is an organic plant probiotic that harnesses the power of soil microbes to increase soil and plant health while reducing the need for fertilizers and pesticides.

According to CEO and Founder, Bruce Allentuck, “I believe in Holganix… it has been a great tool for our tree and shrub service”. In this blog, we sit down and interview Bruce Allentuck about how he runs his business and why he chose Holganix.


Why Did You Start Allentuck Landscaping?

I grew up in an entrepreneurial household, my dad had his own business, and I always knew I would start a business at some point in my life. Back in high school, my friend and I started a little company doing odd jobs, many of those jobs were in the landscaping space. We shut down our company in college, but that experience encouraged me to pursue a degree in landscape design and horticulture.

I started Allentuck Landscaping in 1986, shortly after getting my degree. We serve residential customers and offer design-build and landscape management services.


What Makes Allentuck Landscaping Unique?

The biggest thing that makes Allentuck Landscaping unique is our laser focus on customer experience. I look at companies with great customer experience, like Marriott and Starbucks for ideas on how to continually improve the way we communicate and serve our clients. I try to express this feeling of genuine warmth and care to our clients. When they do business with us, I want our clients to feel like they are calling a customer service business that just so happens to be in landscaping.

For us, good customer experience means truly knowing the individual client. We can standardize practices, but every client is different and it is important that we tailor our services and communication style directly to that client’s needs. It really comes down to empowering our account managers with the authority to make customer experience decisions.

One way we tailor services is through notices on our services. For example, some of our clients want to get noticed on every detailed service we do on their property, while others don’t. We understand the level of granular communication the client needs, and then we make sure we deliver on it.


Why Did You Start Using Holganix Bio 800+ Tree & Shrub?

We started using the product about three years ago. The first year we did a lot of testing, but it has been actively used on properties over the past two years.

I’m always looking for ways to make Allentuck Landscaping more sustainable and I liked that Holganix Bio 800+ Tree and Shrub helped us not only reach sustainability goals but agronomic ones too. Specifically, I like that Holganix Bio 800+ Tree and Shrub focuses on promoting root growth and soil health. When you have healthy roots and soil you can really keep a lot of stress problems like pathogens in check.


What Results Have You Seen With Holganix Bio 800+ Tree and Shrub?

On our client properties, the biggest and most important benefit has been reduced disease pressure because we are creating healthier soil and roots. It also means we’ve been able to reduce a lot of our inputs, especially pesticides and fungicides, without sacrificing results.

In addition to our client properties, we use the product at our “farm” - the nickname for our office. It’s a large property with vegetable gardens. Those vegetable gardens allow us to really dig into some of the results with Holganix Bio 800+ Tree and Shrub because we see them every day, and we can do things like dig up roots that we can’t do on client properties. With the vegetables, we have seen a really good root system, and overall healthier looking crops with less stress from the disease.


What Do Your Customers And Technicians Think Of The Product?

The feedback we get from our clients has been positive and our technicians like that the product is easier to apply and tank mix compared to other inputs.

Want to learn more about Holganix Bio 800+ Tree & Shrub? Download Our Key Ingredient List!

Holganix Bio 800+ Tree & Shrub is filled to the brim with beneficial soil microbes, microbe food, and nutrient enhancers to build HEALTHIER plants that need less fertilizer and pesticides.

What's in the Holganix Bio 800+ jug?  Check out our ingredient list!

Tags: lawn care, holganix reviews, holganix review

Holganix Case Study: "The Turnips Have Large Roots & The Yield Is Amazing!"

soil health

“As a consulting arborist, farm technical assistance provider, and a distributor, I see the Holganix family of products used in a wide variety of applications with great success,” explains Lee McBride of Landscape Management Consultants (Ag Products), a crop consultant working with Holganix in Alabama.

Recently, Lee used Holganix Bio 800+ Agriculture at planting on their turnip crop. However, due to previous experience, he decided to use Holganix Bio 800+ Agriculture as a stand-alone product, without using any fertilizers or pesticides.

“I’m a better salesperson when I have the courage of conviction in a service or a product, thus I was intrigued about how the product could perform by itself,” notes Lee.

Overall, “the turnips had large roots and the yield was amazing.” Also, because Holganix Bio 800+ Agriculture builds healthier soil and stronger plants, Lee saw a surprising lack of insect feeding damage.

The picture above is of second growth, after harvesting the week prior. “We would normally expect weaker plants with more damage at this time, but we noticed only a mildly reduced yield. The plants were still strong,” explains Lee.

“With the mild winter thus far here in north Alabama, we are still harvesting roots and tops.”

 

Applications & Details Involving The Turnips

On September 22, 2018, Lee planted purple top and seven top turnips. The beds had been made last May but hadn’t yet been used. One week prior to planting, Lee tilled the soil in the beds twice. The soil tested at a pH of 6.3 and no fertilizer had been applied prior to, during or after planting the turnips. The bed does have drip irrigation, so the plants were watered throughout.

Lee made an application of Holganix Bio 800+ Agriculture the day after planting, using the rate of 1.5 gallons per acre. This worked out to 2 oz on 360 square feet of bed area in three gallons of water.

On October 24, the turnip leaves were harvested yielding 60+ pounds.

The picture below was taken on October 31, just before the second leaf harvest which was also an incredible 60+ pounds.  

turnip_soil 

 

About Holganix Bio 800+ Agriculture

Why use Holganix-587110-edited-1

Holganix Bio 800+ Agriculture contains over 800 species of beneficial soil microbes that promote growth in crop foliage and roots, convert and release nutrients in the soil and promote the crops’ tolerance to stress like weather and disease.

What's in the Holganix Bio 800+ jug?  Check out our ingredient list! 

 

Want To Learn More About Holganix Bio 800+ Agriculture?

If you are looking to dig deeper into the results behind Holganix Bio 800+ Agriculture, be sure to check out this blog which goes into detail on several university and commercial grower trials. Or, feel free to reach out to Holganix directly by emailing David Stark P.h.D., the President of Agriculture, at dstark@holganix.com.

Tags: holganix reviews, agriculture, holganix review, farmer

Holganix Case Study: Reducing Sod Harvest Time By 40%

lakeside sod

When I sat down with Mike Braddell, Farm Operations Manager at Lakeside Sod Supply Co in Buffalo, New York, he proceeded to tell me about how Holganix Bio 800+ Lawn has helped him produce a better sod crop and reach harvest more quickly, all while improving his soil health. Mike has been using the product for the past three years on his Bentgrass and Bluegrass. His company also distributes the product to local lawn and landscape companies in the Buffalo region.

Below is a summary of his results while using Holganix Bio 800+ Lawn. For a full description of his results, watch the 27-minute video at the bottom featuring a conversation between Mike, Holganix Sales Manager, Rob McCoy and Holganix Director of Plant and Soil Science, Dr. Robert Neidermyer.


Reducing harvest time by an average of 44%

Lakeside Sod Supply Co reports a 43% reduction in the time to harvest on bentgrass and a 45% reduction in the time to harvest on Bluegrass. On the bentgrass, they applied Holganix Bio 800+ Lawn at 10 ounces per 1,000 square feet 3 times throughout the growing season, starting with seeding. On Bluegrass, four applications were made, also starting with seeding.

“Like most sod farms, there comes a time when you need to push your sod to get to harvest faster,” explains Mike. He originally started looking at Holganix products to (1) increase the harvest time and (2) build their soil health to invest in the long-term health of the farm.

Recently, Mike had the opportunity to push his harvest goals to the maximum due to surprise orders placed by two golf courses. “We planted the bentgrass that they needed labor day weekend and by the following April we were harvesting. It was because of the Holganix Bio 800+ Lawn that we were able to harvest faster.”


Using Holganix Bio 800+ Lawn at Seeding

“We apply Holganix Bio 800+ Lawn at 10 ounces per 1,000 square feet at seeding,” explains Mike. “We do get better germination and more consistent germination. It’s not that the speed of germination jumps out of the ground, but it is more uninformed and helps the turf start out right.”   

 

Reducing Fungicides and Herbicides

“I pull back on our herbicides especially on my bentgrass and I still get really good results,” reports Mike. “I also have some reduction in our fungicides on both turf types and we are seeing really good results with rust and dollar spot.”


Dig in Deeper; Watch The Video

To learn more about Mike’s Holganix experience, including information on his fertilizer program, watch the 27-minute video interview below. It also includes scientific explanations of each result by Holganix Director of Plant and Soil Science, Dr. Robert Neidermyer. If you are reading this blog via email, click here to access the video.

 

soil food web

Tags: reviews, holganix reviews, holganix review

3 Ideas To Grow Your Lawn and Landscape Business [VIDEO]

grow your lawn care company

Are you looking to grow your lawn and landscape business this year? “I would urge all lawn and landscape companies to review three crucial levers to their business in order to maximize growth - People, Sales and Marketing, and Cash”.


People - If you don’t get “people” right, your lawn care business with suffer. 

 

Watch the 16-minute video above or read the synopsis below. If you're reading this blog via email, click here to access the video.

“56% of lawn and landscape companies said that quality labor was their NUMBER ONE concern going into the new year,” according to Lawn and Landscape Magazine’s State of the Industry Report. Quality labor consistently is a chief concern for lawn and landscape company owners over the past several years. It doesn’t matter which state you are located in, it is hard to not only locate quality labor but also to pay quality labor.

People are one of the most important foundations for running a successful business. It doesn'tmatter how well you sell or how immaculate your services are, if you don’t get “people” right, business growth often stalls.

While we can’t solve all of our labor problems in a video or blog like this, we can talk about two ways to increase what we get out of our labor: (1) Empowering employees, and (2) Increasing employee efficiency by measuring success.

 

Empowering Employees

Happy Lawn of America

Happy Lawn

In a previous business, Holganix CEO and Founder, Barrett Ersek was building a fast growth lawn care company called Happy Lawn in the Mid-Atlantic Region. “We had big growth goals and you can see in the picture above that this was about mid-way through that growth. The problem was that if our team wasn’t working towards a common vision, it was really easy to steer off course… wasting company resources.”

That’s when Happy Lawn introduced its Dream On initiative. “To really empower our team, we helped them set personal goals and plans to reach those goals. We brought in a goal setting consultant who ran seminars each month. Managers knew the personal goals of each direct report. We then helped them understand that by striving to reach the company’s growth goal, they could earn bonuses and commissions that would directly fund their personal goals.”

For example, one employee - a college dropout, wanted to purchase a BMW M3, another employee - a new immigrant to the U.S. - wanted to purchase a home for his family. In both instances, they reached their goals.

“We got a much higher level of commitment and engagement out of our employees by helping them realize their personal goals and helping them to understand that their personal goals and our company goals were tied together.”


GrowinGreen Lawn Care

In another example, Jonathan Rigsbee, CEO and Founder of GrowinGreen Lawn Care describes how he empowered technicians to make decisions about their routes. “We are all facing the same challenges with a tight labor market and that’s not going to change anytime soon,” explains Jonathan. “A few years ago, we changed our mindset to how can we get more out of what we have?”  

For Jonathan that meant investing in the people (specifically his technicians) to empower them to make decisions about their route. As a result, most technicians have been with GrowinGreen for over 5 years. It also meant organizing better routing, investing in better trucks and equipment and working on educating his technicians.

In addition to lowering tech-turnover, Jonathan says he’s reduced his customer cancel rate from 19%-to-15%, while increasing his revenue per truck by 60%.

>>To learn more about GrowinGreen and how they empowered their employees, watch this 7.5-minute video.


Measuring Employee Effectiveness

If we don’t measure our employee’s output, we can’t manage or direct them to do better. Each employee should have a KPI - Key Performance Indicator, that measures whether they had a successful day and week.

For example, a production technician might have a KPI around how much revenue they can do in a day, or the cancel rate on their route. A salesperson might have a KPI around the revenue they book, their cancel rate or the profitability of their sales.

You can utilize the FACe exercise listed below to help you visualize how to measure and get accountability for each function of the business. The FACe exercise comes directly from Scaling Up - a model for fast growth companies by Verne Harnish.

>>Download the FACe chart


Sales and Marketing - How Do You Target The Appropriate Customers? 

 

Watch the 6-minute video above or read the synopsis below. If you're reading this blog via email, click here to access the video.

If you want to grow your lawn and landscape business you have to set growth goals and track those goals. Ultimately though, growth comes from creating the appropriate lead list. There are five sources you should consider to create your lists.

  1. Cancelled Customers - If you listen to your cancelled customers and generally look to solve their problems, you can close about 20% of your cancelled customers.  

  2. Estimates - Even if a lead received an estimate from you and decided to go with another business, these leads are an excellent source for your sales and marketing campaigns. You never know why or when a lead might decide it is time to try a new lawn and landscape company.

  3. Current Customers - Find services that your customers need and upsell them. Doing such, provides extra value for your customers and increasing your margin on each customers.  

  4. Partnering Companies - For example, if you only do lawn fertilization, you can partner with a mow-only company and refer each other business.

  5. Referrals - And, of course referrals from your customers are often the easiest sale you can make!

If you look at your lists, also consider that not all leads are equally valued. Some leads are worth more than others… not just because they have a larger property, but also because of their proximity to current customers.

As you think about maximizing the efficiency of your marketing - consider the Golden Street Strategy. The Golden Street Strategy asks the question, Which one-to-four neighborhoods do I want to “own”. Consider which neighborhoods or subdivisions that have over 100+ homes, have a higher value homes, and are newer (usually 10 years or younger). Your goal is to reach a 20% saturation point that provides high customer density, increasing production efficiency and driving your profit per truck.


Cash - The Limiting Factor To Growth 

 

Watch the 7.5-minute video above or read the synopsis below. If you're reading this blog via email, click here to access the video.

Many people want to grow their business, but are concerned they don’t have the cash to invest into marketing and sales. One way to fund your business is to get your customers to prepay. Offer customers a small discount to prepay upfront and then deploy that cash into marketing.

When you do decide to invest cash into marketing and sales, it is important to measure your marketing ROI. Your marketing ROI tells you how long it takes you to recoup marketing costs.

Marketing ROI = Gross Margin / Cost Per Sale

Another important metric is your cost per lead and specifically your cost per lead by marketing campaign. This will help you measure which marketing and sales campaigns produces the best results.

Cost Per Lead By Marketing Campaign = Total Number Of leads Generated/ Money spent on a marketing campaign


Want To Access Free Marketing Tools To Grow Your Business?

New to the Holganix community? Or, just looking to add Holganix to your marketing strategy? Great! This marketing box is for you.

Communicating Holganix to prospects and current customers can be difficult. The Holganix launch box includes content that helps you communicate why your lawn and landscape company is special for using Holganix.

WHAT IS IN THE BOX?

1. Swipe our free brochure that talks about the benefits of Holganix from a homeowners' prospective

2. Poach website copy that talks about Holganix

3. Loot blogs written specifically with the homeowner in mind

4. Ransack designs for postcards, yard signs and door hangers

5. Pirate social media posts

6. Steal a letter designed to announce Holganix to current customers

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Tags: lawn care, holganix reviews, marketing hints and tips

Holganix Agriculture: Data & Building The Case For BioDiversity

holganix ag

For growers using Holganix Bio 800+ Agriculture, an increase in yield and soil health has led to an increase in ROI on crops.

Earlier this week, we sat down with Holganix President of Agriculture, Dave Stark, PhD to discuss the commercial and university field trial results from over the past few years. We also discussed the importance of selecting a microbial product that is high in diversity, and it’s no secret that Holganix Bio 800+ Agriculture is the most complete, diverse blend of microbes available on the market.

In this blog, we’ve compiled Dr. Stark’s two key points from that conversation. The concepts are available below in video clips and summarized highlights. If you are reading this blog via email, please click here to have access to the videos.


Building The Case For BioDiversity - Selecting A Microbial Product

Watch the above 10-minute video or read a quick synopsis below.

Why do soil microbes matter? It’s plants and microbes that work together to build a healthy, functional soil. Soil Microbes build organic matter that build soil structure, allowing soil to hold onto water, retain nutrients in forms the plant can use, and let air into soil.

Bacteria, fungi and protozoa all work together to build soil health. These soil microbes function like a car’s engine; each single component is important, but being out of balance can cause problems like diseases, plant stress, and more.

When it comes to microbial products, the microbe count is important, yet diversity can be even more crucial. By having a product filled with a diversity of life, the soil and plant are prepared for whatever hurdle it needs to face.

Think of it as your equivalent to a multi-vitamin. Instead of a magic bullet, Holganix Bio 800+ Agriculture parachute in an army of specialists, each of which is capable of filling in gaps to balance the biological requirements of the soil.

Consider the environment you are asked to grow plants in. Are the soils the same from property-to-property? Do the climate conditions change day-to-day or hour-by-hour? Are the pathogens and stresses that are attacking your plants changing? Don’t you want to give your plants every possible advantage to adapt and respond to all of these changing challenges?  

Whereas a single microbial strain would be able to assist with one single, targeted problem, a microbial product with a huge diversity of species is better equipped to handle problems in a changing environment.

Just as a car can’t be fixed with a single screwdriver, Holganix Bio 800+ Agriculture is an entire toolbox of microbes adept to handle numerous problems


The Data Does The Talking - Holganix Bio 800+ Agriculture Provides an ROI for growers 

 

In the above 8.5-minute video, Dr. Stark explores different trial results from different crops. Watch the video for the full explanation of each trial or read the bulleted highlights below.

  • On corn, the recommended application rate is 0.5 gallons per acre at planting (or as close as you can). We are seeing yield increase ranges on corn from 3-to-22 bushels per acre with typical results ranging from 6-to-11 bushels.

  • On soybeans, the recommended applications rate is also 0.5 gallons per acre at planting (or as close as you can). We are seeing typical yield increases of 2-to-6 bushels.

  • Additional crops including berries, cucurbits, tomato, potato and others are reviewed in the video.


Want to dig in deeper?

If you are looking to dig deeper into the results behind Holganix Agriculture, be sure to check out this blog which goes into detail on several university and commercial grower trials. Or, feel free to reach out to Holganix directly by emailing David Stark P.h.D., the President of Agriculture, at dstark@holganix.com.

soil food web

Tags: the science behind holganix, holganix reviews, agriculture