The Holganix Blog

One of the most challenging times to maintain a healthy lawn is during the hot summer months. A combination of scorching heat and lack of rainfall coupled with the need to apply product without potentially burning turf, generates a nasty headache for all lawn and landscape contractors. Do you have a fertilizer program in place to deliver the results your homeowners require during the stressful summer months?

Download your region’s Holganix Soil Smart Program! The Holganix Soil Smart Program is turn-key and consists of all the products needed for a fertilization program including fertilizer, herbicides and of course, your Holganix plant probiotics.

>>Skip the rest of the article and download your program here

What is included in your Soil Smart Program during the summer months?

During the summer months, our top two goals are to provide continued green throughout the season, and to assist in summer stress recovery by incorporating (1) Holganix PB1 LTO 4-0-2, (2) Holganix Blue Sky 21-0-0 and (3) Holganix Bio 800 Lawn.

Holganix PB1 LTO 4-0-2 - Holganix PB1 LTO is a targeted plant probiotic that provides a small dose of nutrients (plant food) while also increasing the turf’s ability to uptake nutrients. Watch our 1.5 minute video on Holganix PB1 LTO below for more information. If you are reading this blog vial email, click here for the video.

Holganix Blue Sky 21-0-0 - Holganix Blue Sky is a slow-release nitrogen fertilizer which provides a steady feed of nutrients to the turf throughout the summer while minimizing burn potential. Watch our 45 second video testimonial featuring a contractor using Holganix Blue Sky during the summer months. If you are reading this blog via email. click here for the video. 

Holganix Bio 800⁺ Lawn - Holganix Lawn is an organic plant probiotic that provides an army of over 800 species of soil microbes. During the summer months, Holganix Lawn will be focused on providing stress recovery and fortifying plant strength. Watch our 1.5 minute video for additional information on Holganix Bio 800⁺ products including Holganix Lawn. If you are reading this blog via email, click here for the video.  

Download Your Soil Smart Program to Prepare for Summer

The Soil Smart Programs are:

• Turn-key and include any input needed to create a green, weed free lawn – this means herbicides, fertilizers and your Holganix plant probiotics are all included.
• Designed regionally to fit your soil and turf types.
• Reviewed by Holganix PhD agronomists.
• Provides both a quick plant response and long-term plant resilience.
• Reduces the need for chemicals so contractors are using a sustainable program.

What does your region’s Soil Smart Program look like? Click the button below to access your Soil Smart Program and start planning out your summer applications.

“Mike and I met over a bed of azaleas,” explains Stephanie Whitehead referring to her husband and co-founder of the Shrubbery Specialist in Huntsville, Alabama. Mr. and Mrs. Whitehead have been in business together since 1995, dedicating their careers to caring for trees, shrubs and ornamentals at some of Huntsville’s most beautiful estates and neighborhoods. They oversee 300 properties and in many cases, they have been taking care of the same plants for 20 to 25 years.

One year earlier, the Whiteheads started using Holganix Tree & Shrub – a Bio 800⁺ product teeming with over 800 species of beneficial soil microbes. According to the Whiteheads, they have seen increased flower production, improved plant strength and a dramatic reduction in the need for chemical inputs including fertilizers, fungicides and insecticides.

To learn more about the results Stephanie and Mike Whitehead experienced with Holganix Tree & Shrub, check out our infographic and read our interview with Stephanie below.

Holganix: How did you hear about Holganix Tree & Shrub and why did you decide to try it?

Stephanie: I was attending a two-day educational seminar for pesticide credits when a student started telling the class about his experience using Holganix products. He said he was able to reduce a lot of his chemical inputs like fertilizers and pesticides. I was incredibly skeptical but also intrigued and my husband Mike and I began pouring over the research. It sounded too good to be true, but we hoped that this would be our way of distancing ourselves and our customers from harsh chemicals.

Holganix: What results have you seen so far?

Stephanie: We put the product through the ringer! We decided to use Holganix Tree & Shrub as a stand-alone product and only treat with fungicides, insecticides and other products if we saw any problems occur. Surprisingly, our chemical inputs on several types of trees and shrubs dramatically decreased compared to previous years.

Holganix: What results did you see on roses?

Stephanie: We care for several rose gardens, some of which have been part of our portfolio for several years. This year the roses in our portfolio were healthier than in years past, and issues with disease and pests we dramatically reduced. In addition, the roses were 25 to 30% larger than in previous years and only started do drop leaves in November while the neighboring rose gardens lost leaves long before.

Check out some of the images below featuring some of the roses, boxwoods, petunias and other plants we care for.  

Holganix: What results have you seen on boxwoods?

Boxwoods are known as man’s earliest garden ornamental and were first planted in ancient Egypt as early as 4,000 BC. A new disease in the USA, boxwood blight, was first sited in the USA in Connecticut in 2011. Since then, this destructive disease caused by a fungus, has spread to Alabama

Stephanie: We care for a lot of boxwoods, some of which exceed 200 years old. Many boxwoods in our area have been struck by blight. Our goal is to keep the boxwoods as healthy as possible and to keep the blight from spreading to other boxwoods; Holganix Tree & Shrub has been a tool to help us do that. By boosting the plants’ strength and improving the soil health, Holganix Tree & Shrub has kept the boxwood at peak performance and has helped them resist the blight.

How has Holganix changed the way you care for plants?

Stephanie: Holganix has really changed the way we make our living, how we eat and how we care for our clients’ properties as well as our own. I don’t have to worry about harming animals or pollinators. We can use Holganix Tree & Shrub without fear. To sum it up, we are passionate about Holganix and after the thorough testing we conducted on the product; we know it’s awesome.

Want to learn more about Holganix Tree & Shrub? Attend our webinar!

• How Holganix products help contractors create thriving plants
• Results from contractors using Holganix products in the field
• How do you use the products with trees, shrubs and flowers
• Open Q&A between the hosts and the audience

Lawn and landscape company owners are raving about their experience with Holganix Bio 800⁺ products. Designed to build plant strength and reduce the need for chemical inputs, Holganix Bio 800⁺ products are teeming with over 800 species of soil microbes, among other ingredients.

Over the last month, we’ve conducted several video interviews with Holganix customers to capture their thoughts on the results they are seeing in the field. Read (and watch) their interviews below as they discuss how they use three core Holganix Bio 800⁺ products: Holganix Lawn, Holganix Bloom and Holganix Tree & Shrub. If you are reading this video via email, click here to access the videos.

New South Lawn & Landscape - Charlotte, NC 

“I’ve been using Holganix Lawn for three seasons now,” says Will Dixon from New South Lawn and Landscape in Charlotte, NC. According to Will, the biggest result he has seen is reductions in chemical inputs. “We’ve reduced down to 60%,” states Will. “We’ve had a great experience with [Holganix Lawn].”

Holganix Lawn is often used by contractors as part of a Soil Smart fertilizer program, designed to reduce the use of chemicals and provide predictable green, weed-free results. Holganix Lawn increases rooting, reduces the need for chemical inputs like fertilizer and herbicides and increases plant resilience during stressful conditions. Holganix Lawn is part of the Bio 800⁺ family of products.

Download your region’s Soil Smart Program, containing Holganix Lawn, here.

Summers Maintenance - Augusta, GA

Summers Maintenance has been using Holganix Bloom for two years and reports that their flowers are the “biggest and most robust they have ever seen”. According to owner Kevin Summers, Bloom is increasing plant strength and that has led to lower pest pressure. “The healthier the plant, the less the pest wants to mess with it,” explains Kevin. “Truly, if you want to give your flowers a giant boom, I would definitely use [Holganix Bloom].”

Holganix Bloom is part of the Bio 800⁺ family of products and is designed to build stronger, more colorful flowers. Contractors often use Holganix Bloom when installing new plant material to help the plant take root and thrive in its new habitat.

SummYou can learn more about Holganix Bloom here.

Matthew Ward Landscapes - Summerville, SC 

According to Adam from Matthew Ward Landscapes, “we love using Holganix Tree & Shrub because of what it does to the soil.”  According to Adam, Summerville, South Carolina has poor clay soils and by adding the biology from Holganix Tree & Shrub to the soils, he is able to improve those conditions which improves plant performance.

Holganix Tree & Shrub is part of the Bio 800⁺ family of products and is designed to improve vigor in ornamentals, reduce the need for chemical inputs and increase the plant’s resilience to stressful conditions. Holganix Tree & Shrub is often used during installs and during maintenance applications.

You can learn more about Holganix Tree and Shrub here.

It is no secret to readers of this blog that the benefits of building soil health are far reaching. From gaining the ability to reduce fertilizer and pesticide inputs, reducing erosion and minimizing weather and disease risk, soil health benefits touch both the economic and environmental needs of growers.

According to a recent report Seeding Soil’s Potential by Wrangler in collaboration with the Soil Health Institute, three core practices - cover crops, crop rotation and conservation tillage - have the ability to add three times more organic matter to the soil, ultimately providing healthier soil that can provide economic and environmental benefits. Let’s explore each of these practices in depth.

Above graphic by Wrangler.

Cover Crops

According to data released by the USDA’s Agricultural Resource Management Survey, “only 1% of all cropland acreage uses cover crops [in the U.S.].” Yet, cover crops produce biomass and reduce erosion and nutrient loss.

Examples of cover crops include cereal grains, legumes and brassicas - each type of cover crops provides a unique benefit for the grower.

Above graphic by Wrangler.

Crop Rotation

Crop rotation is an approach for managing pests and diseases. Furthermore, planting diverse crops above the ground leads to a diverse microbial community below the ground.  This ultimately provides a more resilient soil for crops to grow. According to the USDA, “82 to 94% of most crops are grown in some sort of rotation in the U.S.”.

Conservation Tillage

According to an article published by the Washington Post, “plowing and tillage are major sources of soil erosion around the world - they were key factors behind the Dust Bowl in the 1930s.” Furthermore, tilling leads to nutrient loss and releases CO2 into the atmosphere. Conservation tillage includes two methods - no-till and strip till - the later method is a practice where the farmer only tills a narrow stirp of land for planting purposes.

In a 2009 report by USDA, about 35.5% of the country’s cropland had at least some no-tillage operations and 10% practiced full-time no tillage operations.

How else can you build soil health? Incorporating Holganix Bio 800⁺

Holganix Bio 800⁺ Agriculture is a plant probiotic that builds soil health by replenishing the soil with microbes. In fact, a jug of Holganix Bio 800⁺ Agriculture contains over 800 species of soil microbes, among other ingredients, to foster soil health, develop root architecture, increase plant resilience and improve crop yield.

Interested in giving Holganix Bio 800⁺ Agriculture a try on your farm? Take advantage of our limited time offer Holganix Trial Program! This trial is satisfaction guaranteed and if you aren’t satisfied with your ROI, we will credit your invoice! Click the button below to learn more about the details and rules for taking advantage of our Holganix Trial Program for farmers.

Why is social media so important for lawn care companies? Social media is a free tool your company can use to promote brand awareness, engage with customers through customer service, and can help generate new customer leads! Continue reading to see how you can maximize Facebook and other social media tools to help grow your company.

Ensuring your Facebook Page is set up properly is imperative to promote engagement. Before you even begin, make sure you are creating a “Page” as opposed to an “Account”. Facebook accounts are used by individuals while Facebook Pages are used by companies. Facebook may delete your account if you classify yourself incorrectly.

As you start to build out your page, consider these four items:

• Your Profile Picture - This is the first thing someone will notice about your Facebook Page and should be a recognizable image such as your logo. Your Profile Picture should also be 180 x 180 pixels.
• Your Cover Photo - This space should be used to show off your company’s identity in a visually appealing yet simple way. Your Cover Photo should be
• The “About Us” - This section is where you can help your page stand out from your competition and make your company shine. Be sure to fill out as much information in the “About us” as possible so customers can get a feel of your brand.
  
• The Call To Action - This is a button located in the right hand corner, beneath your cover photo. Consider making your call to action button a “Contact us” or “Call us” that allows prospects to get in touch with you directly when they have questions.  
  
  

Here are two examples of companies that have set up their Facebook Page using the above checklist.

Your company already uses marketing to gain new customers and promote your brand, don’t let these efforts go to waste. Add social media buttons to marketing pieces including email, newsletters, and print material. Also make sure you have your social media buttons linked to your website so customers can easily click to see and read more about your company.

With small or large companies, we can often find ourselves becoming “too busy” to get bogged down by the tedious work of social media. However there are ways to make sure that even in the busiest of months, you can still be posting effortlessly.

One way to do this is to schedule posts ahead of time. If you know there is a certain day or week that tends to get overwhelming, then schedule a post to get automatically sent out. You can schedule these posts weeks before, allowing you to be fresh and ready for the busiest of days!

Additionally, you can plan for success with a content calendar. A social media content calendar allows you to organize your social media activities far in advance in order to make your social media more manageable. You can download a customizable Social Media Content Calendar by Hubspot using the below link:

>>Download the the Social Media Content Calendar

4. Always Use Include Visuals in Posts

According to Hubspot, visual posts receive 2.3 times more engagement than posts without visuals and visuals account for 87% of total interactions. Whenever you are posting to your Facebook Page ensure you are incorporating an interesting visual or a video. See below for two free, easy ways to make professional grade graphics without paying for a graphic designer!

Free resources for visual posts:

• Pixabay: Free stock photo website.
• Canva: Allows you to create a visually appealing post without the help of a graphic designer. They have numerous templates to use for Twitter, Facebook and more!

5. Create Attention-Grabbing Content

Posts should only include a 1 to 3 sentence summary about the article or piece of content you are linking back to. It should also always include a visual! When using social media, your audience is scrolling through news quickly so don’t get too wordy or they may bypass your posts. Keep posts short, simple and attention-grabbing!

When you are thinking about what content you should be posting use the “rule of thirds” to help guide you!

• Education Pieces Authored By You - ⅓ of your post should be educational pieces authored by your company. For example, you may post about pests that are destroying certain plants, then link this back to a product or service you offer to combat it!
• Brag About You - ⅓ of post should be about you. This is where you can get into sales in a tasteful way! Consider posting a testimonial or a promo for this section.
• Educational Pieces By A Third Party - ⅓ of posts should be educational content by a third party.  For example you might post an alert by your State extension on a specific weed or pest that’s prevalent in your region.

6. Free Resources to Steal Today

As you begin or continue to use Facebook in your marketing, be sure you are taking advantage of these free resources.

• Social Media Content Calendar: Helps you plan out your posts.
• Canva: Creates graphics without the help of a graphic designer.
• Pixabay: Download free stock photos.
• Holganix Launch Box: This contains a bunch of already created articles, social media posts and graphics that are designed for you to use to send to your homeowners!
• The Webinar recording: If this article appealed to you, watch our webinar recording below on the subject for additional information. Be sure to set aside 17-minutes to watch the recording. If you are viewing this blog via email, click here to access the video. 

Holganix products have many different functions for different types of users, but when it comes to the lawn and landscape contractor, there are two key ways to use Holganix products: (1) through plant start applications or (2) through soil smart programs. Let’s explore each.

Plant Start Applications - Creating a Thriving Landscape Installation

Contractors that install plants - whether flowers, trees, shrubs or turf - have a challenge on their hands. In essence, they take a perfectly healthy plant from a greenhouse or nursery and install it in dead soil that is common in new subdivisions. The plant suffers from transplant shock and will either struggle to take root and adapt to its new home, or eventually it may die.

However, there is a solution. Contractors can utilize any of the Holganix Bio 800⁺ products as plant start applications after installing a new plant. Contractors simply water in the plant with Holganix Bio 800⁺(That’s the refrigerated product!) and the plant will grow strong roots, that allow the plant to not only survive, but thrive in its new home.

Watch the below below for a demonstration on how to use Holganix Bio 800⁺ products during plant start applications. If you are reading this blog via email, click here to watch the video. 

Soil Smart Program - Turn-key, Sustainable Fertilization Programs

For maintenance contractors, offering fertilizer services can be confusing and at times, unpredictable. Traditional fertilizer programs create artificially green turf that is often fragile and susceptible to damage from stresses like weather and traffic among others. Holganix Soil Smart Programs are turn-key and consist of all the products needed for a fertilization program including fertilizer, herbicides and of course, your Holganix plant probiotics. However, unlike a traditional fertilizer program, the Holganix Soil Smart Program requires fewer fertilizers and pesticides to create a green, weed-free lawn. Further, the Soil Smart Program focuses on building strong, resilient turf that is better able to deal with stress.

Why Use A Soil Smart Program?

The Soil Smart Programs are:

• Turn-key and includes any input needed to create a green, weed free lawn – this means herbicides, fertilizers and your Holganix plant probiotics are all included.
• Designed regionally to fit your soil and turf types.
• Reviewed by Holganix PhD agronomists.
• Provides both a quick plant response and long-term plant resilience.
• Reduces the need for chemicals so contractors are using a sustainable program.

What does your region’s Soil Smart Program look like? Click the button below to access your Soil Smart Program and start building stronger turf that require fewer fertilizers and pesticides.

Organic isn't a fad - in fact, according to the Organic Trade Association (OTA) 82% of U.S. households buy organic with millennials representing the largest group of organic buyers in America. That many not seem like a large number to you, but consider that today 25% of millennials have families and that in 10-to-15 years, that number is expected to increase to 80%.

Can you consider how these new families will affect the consumer market - whether it's groceries, cleaning products or lawn care, buying organic matters to the millennial consumer.

You can read the rest of our blog to learn more, or watch the webinar recording below for the story. If you are reading this blog via email, click here to access the webinar recording.

Today’s Disruptive Economy

Regardless of the industry, today’s economies are being disrupted. Consider how Tesla is disrupting the traditional auto-industry. Ten years ago, few took Tesla as a car manufacturing company seriously. Compare the views of Tesla from ten-years ago to today and you get a whole different story. In fact, Tesla’s market valuation exceeded century-old titan, General Motors in 2017 by $1Million Dollars. Earlier this year, reports stated that the Tesla Model S outsold the luxury flagships of Mercedes-Benz, BMW and Audi in Europe for the first time.

In the green industry, robots are starting to be disruptive and have the potential to displace labor. Last year, the manufacturers of Roomba announced a solar-powered, weed eating machine dubbed the “Tertill” for presale on Kickstarter. While the first or second model of the Tertill may not function 100%, in a few years it’s our firm belief that devices like the Tertill will be commonplace.

It’s important to pay attention to innovation in and outside of our industry in order to outcompete the competition.

The “Whole Foods” Customer

Additional innovation is happening in our industry when it comes to the technologies we have to create a beautiful, green, weed-free lawn. Biologicals like Holganix Bio 800⁺ products (Holganix Lawn, Tree & Shrub, Bloom, Agriculture and Golf) are creating disruption by offering a better way to reach results using fewer chemicals. That innovation is being disruptive because there is a need to not only be more sustainable for the environment but because the customer is demanding it.

That customer could be called the Millennial but for this presentation we are widening that demographic to include anyone who would potentially shop at a "Whole Foods"-type of grocery store. These consumers are demanding that today’s businesses use sustainable products.

According to a report by Satista, the organic product industry in the U.S. is worth 26.7 billion dollars. This translates to us in lawn care as well. The millennials are going to be our consumers and if we take a look at the trends of this group of people it is going more and more organic. 82% of U.S. households are buying organic items already and 30% of those purchasing organic do so to avoid fertilizers and pesticides. Don’t you think that diversion from fertilizers and pesticides can translate to their lawn care services as well?

Get Credit For What You Do

One way to combat the disruptive economy is through your company’s “why.”  A customer is more likely to use your product if you have a “remarkable message” on why you do what you do. If you are using Holganix products, it’s important to tell your customers and prospects that you are doing something different and get credit for the steps you are taking to meet customer demand and do good for their plants, family and the environment.

Let’s look at a few examples that are currently using the “Holganix message” of using environmentally friendly lawn care products to build a green, weed-free lawn.

UltraGreen Lawn Care

UltraGreen Lawn Care allows the “Holganix message” to do their marketing for them! In any marketing or sales piece they create, UltraGreen, ensure they include the organic, environmental message to sell their product. Because they took advantage of the Holganix message, UltraGreen grew from 0 to 7,000 customers in just four years and saw a 15-to-20% savings on material costs! 

PureGreen

According to PureGreen Lawn Care owner, Nathan Brandon, “over the last ten years, I have really noticed that more and more of my customers are requesting organic services.” He latched onto this trend and changed his messaging to focus on communicating how PureGreen is responsible for the environment and how their customers play an important role in that mission.

According to Rob McCoy, Holganix sales manager, “This is giving people a purpose beyond what their lawn care choice is, and this message has really helped sell the product!”

Tomlinson Bomberger: Lawn Care Landscape & Pest Control

When Tomlinson Bomberger decided to start using Holganix products they designed the “Soil Smart Lawn Care Program”. Each time they get a new customer or lead they offered the customer the ability to either choose the “Traditional” lawn care program or the “Soil Smart” lawn care program. The Soil Smart program was roughly 20% more expensive than their standard program but incorporated Holganix products and thereby offered a more environmentally friendly solution. According to Tomlinson Bomberger, the Soil Smart lawn care program is their fastest growing program yet!

Using Holganix Products and Want to Get Credit For What You Do?

We’ve created multiple marketing tools to help you better communicate why your lawn care program is better than the competition because you use Holganix. The Holganix Launch Box is our most popular tool - it contains a multitude of both print and digital marketing pieces to help you grow your business. Download your Holganix Launch Box by clicking on the button below.

What is Holganix?

At Holganix we want to revolutionize the way the world grows by focusing on biology as the solution to soil and plant health. We have noticed that lawn care needs a good foundation in the soil and roots to really focus on plant health and to produce a happy customer. That is why our line of products uses living biology to nurture soils and ultimately create a stronger and healthier looking lawn!

Want to learn more? Click the button below to schedule an appointment with your Holganix representative.

Not only are healthy soils important to nurture healthier, more resilient plants but also healthy soils allow farmers to reach crucial environmental goals. Here are just two reasons why soils matter to farmers.

Soil is a living, breathing entity that is teeming with life. In fact, in a single tablespoon of soil there are more microbes present than there are people on Earth. When soil is rich and healthy, it fosters healthier, more resilient plants with deeper, more web-like root systems. That means plants are more sustainable - in other words they can sustain themselves regardless of the environmental conditions including; drought, cold, too much rain. Rich soil also acts as a reservoir to store nutrients and water so the plant can access them when needed.

Check out our infographic below to learn more about how soil nurtures plant health.

Not only does having healthy soils help farmers improve crop health, but it can also help farmers reach environmental goals by reducing erosion risk and by reducing nutrient runoff into our waterways. Soil erosion caused by wind, water and tillage removes organic matter and nutrients from the soils, making soil less productive for growing plants. When nutrients runoff into our waterways, marine dead zones can form causing detrimental problems for marine life. Healthy soils act as reservoirs, holding key nutrients in the soil for the plant to access and minimizing runoff.

How can Holganix help?

Holganix Bio 800⁺ is a plant probiotic that builds soil health by replenishing the soil with microbes. In fact, a jug of Holganix Bio 800⁺ contains over 800 species of beneficial soil microbes, microbe food and nutrient enhancers to foster soil health, develop plant root growth, increase plant resilience and improve crop yield.

Digging deeper into soil

Want to learn more about soil? Download our soil science ebook to explore:

1. How the soil food web supports healthy plants
2. The power behind soil microbes
3. Soil types and how to improve the health of your soil

With the lawn care season just around the corner, UltraGreen Lawn Care based out of Little Rock, Arkansas and Michael Hatcher & Associates based out of Olive Branch, Mississippi are gearing and making sure that Holganix products are part of their program. Watch their videos below to learn why they consider Holganix product to be such an influential piece of their lawn care fertilization program. If you are reading this blog via email, click here to have access to the videos.

UltraGreen Lawn Care

Co-Founders Caleb Ault and Josh Bryan started UltraGreen Lawn Care in 2012 after working for a national lawn care company in the Little Rock, Arkansas area. Three years ago, they brought on Holganix products to help them achieve their agronomic goals, but they also have utilized the products as a marketing and sales tool to better communicate what makes UltraGreen unique. Watch the video below for their full story.

Michael Hatcher & Associates

Michael Hatcher & Associates is a full lawn and landscape service company based out of the Memphis, Tennessee area. They’ve been using Holganix Bio 800⁺ during plant and sod installations in addition to using it in their lawn fertilization program. Watch their video below to hear a snippet from Joey at Michael Hatcher & Associates.

Download Your Soil Smart Program and Begin Using Holganix Products

Interested in using Holganix products but not sure how to fit them into a lawn fertilization program? Download a copy of your region’s Soil Smart Program - a turnkey lawn fertilization program containing all the inputs needed in order to achieve a green, weed-free lawn.

Don’t wait until the spring lawn care season to think about your 2018 marketing and sales strategy. Take advantage of the preseason lull in sales to strategize and map out your plan for successful growth this upcoming year.

Utilize these three FREE marketing tools to ensure you are ready for 2018.

1. Holganix Launch In A Box

If you are looking to plan campaigns to educate prospects and customers about Holganix and soil health, look no further than the Holganix Launch In A Box. This tool contains 12 “Stealable” tools for you to incorporate into your 2017 marketing campaigns.

What are some of the tools provided? Some of our favorite tools include three articles to use in your blog and/or email newsletter, postcard designs, social media posts and website content. All materials are 100% stealable.

>>Download your Holganix Launch In A Box here

2. Webinar: Marketing to the "Whole Foods" Consumer

Organic isn't a fad - in fact, according to the Organic Trade Associate (OTA) 82% of U.S. households buy organic with millennials representing the largest group of organic buyers in America. That may not seem like a large number to you, but consider that today 25% of millennials have families and that in 10-to-15 years, that number is expected to increase to 80%. Can you consider how these new families will affect the consumer market - whether it's groceries, cleaning products or lawn care, buying organic matters to the millennial consumer.  

Register for our webinar on how to market to the "Whole Foods" Consumer and take advantage of the growing organic trend. 

>>Register for the webinar

3. Ebook: How to GROW Your Business with Tree and Shrub Services

Consider growing your business by offering tree and shrub services to current customers. Did you know that you could expect 10 to 30% of your current customers to sign up for tree and shrub applications Not to mention the fact that adding an additional revenue source to current customers means boosting profit margin. It's like new found money! 

Your current customers are your low hanging fruit. Think about it. Your customers already know and trust your brand; they also care deeply for their landscapes or they wouldn't be paying for lawn fertilization to begin with.

Download this book to learn explore: 

1. How to market your tree and shrub business to current customers

2. How to price out tree and shrub applications

3. What materials you will need to get started!

>>Download the ebook