Don’t wait until the spring lawn care season to think about your 2020 marketing and sales strategy. Take advantage of the preseason lull in sales to strategize and map out your plan for successful growth this upcoming year.
Utilize these five FREE marketing tools to ensure you are ready for 2020.
As Thomas Edison once said, “Good fortune is what happens when opportunity meets with planning!” If you haven’t already done so - crank out that 2020 marketing and sales plan. How do you get started?
Watch our video below on building your lawn care marketing plan. If you are reading this blog via email or if you would like to access the tools mentioned in the video (i.e. the marketing plan template), click here: Building Your Lawn Care Marketing Plan [VIDEO] by Holganix
If you want to grow your lawn and landscape business you have to set growth goals and track those goals. Ultimately though, growth comes from creating the appropriate lead list. There are five sources you should consider to create your lists.
If you look at your lists, also consider that not all leads are equally valued. Some leads are worth more than others… not just because they have a larger property, but also because of their proximity to current customers.
As you think about maximizing the efficiency of your marketing - consider the Golden Street Strategy. The Golden Street Strategy asks the question, Which one-to-four neighborhoods do I want to “own”. Consider which neighborhoods or subdivisions that have over 100+ homes, have a higher value home, and are newer (usually 10 years or younger). Your goal is to reach a 20% saturation point that provides high customer density, increasing production efficiency and driving your profit per truck.
Watch our video below on creating sales and marketing lists or click here if you are reading this blog via email: 3 Ideas To Grow Your Lawn and Landscape Company.
If you are looking to plan campaigns to educate prospects and customers about Holganix and soil health, look no further than the Holganix Launch In A Box. This tool contains 12 “Stealable” tools for you to incorporate into your 2020 marketing campaigns.
What are some of the tools provided? Some of our favorite tools include three articles to use in your blog and/or email newsletter, postcard designs, social media posts, and website content. All materials are 100% stealable.
>>Download your Holganix Launch In A Box here
Consider growing your business by offering tree and shrub services to current customers. Did you know that you could expect 10-to-30% of your current customers to sign up for tree and shrub applications? Not to mention the fact that adding an additional revenue source to current customers means boosting profit margin. It's like newfound money!
Your current customers are your low-hanging fruit. Think about it. Your customers already know and trust your brand; they also care deeply for their landscapes or they wouldn't be paying for lawn fertilization, to begin with.
Download this book to explore:
Why is social media so important for lawn care companies? Social media is a free tool your company can use to promote brand awareness, engage with customers through customer service, and can help generate new customer leads!
From setting up your Facebook page to creating content - check out our blog article for six Facebook marketing tips for lawn and landscape companies.
At Holganix, one of our core values is sustainable growth - the growth of plants, people, and companies. We are passionate about helping our customers grow their companies. That passion and our core values led us to create a lawn and landscape marketing support library to help you build your lawn and landscape business.
Access our Holganix Marketing Support Tools to get: