By Kaitlyn Ersek on Aug 25, 2015 6:30:00 AM
How do you explain how people achieve things that surpass expectations? Why do certain leaders or organizations inspire action when there are others more qualified to succeed? Why did Martin Luther King Jr. lead the civil rights movement when there were other, more powerful orators that also suffered civil injustice? Why was it that the Wright Brothers mastered flight when there were other teams that were both better funded and more talented? Why does Apple continue to create and develop innovation after innovation?
A few years back, leadership and business guru, Simon Sinek, made a discovery that according to Sinek, “profoundly changed my view on how I thought the world works.” It turns out that Sinek discovered a pattern. Legendary leaders and organizations think, act and communicate differently than the rest. Sinek believes that the pattern boils down to three key components: Why, How, and What.
“This little idea explains why some organizations and leaders are able to inspire while others aren’t,” says Sinek. Every person and organization knows what they do and some know how they do it. But, few know why they do what they do. “We say what we do, we say how we do it, but do we say why we do it?” asks Sinek.
Inspiring leaders and organizations act and communicate from their “Why” not their “What” or their “How.” And, if you talk about what you believe, you will attract those that believe what you believe.
At the end of the day, says Sinek, “people don’t buy what you do, they buy why you do it…. If you don’t know why you do what you do, then how will you ever get anyone to buy, vote, be loyal or be a part of what you do?”
Watch Simon Sinek’s TED Talk on leadership below for additional information on the power of “WHY?”