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October 3, 2013
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1:47 PM
2 min read
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Judith Guido, former sales, marketing and strategy executive of Service Master's TruGreen-Landcare and ValleyCrest, has been selected as this year's keynote speaker for the Bionutritional Summit. Her presentation is entitled, Leveraging the Green Phenomenon & Building a Profitable Green Company. When speaking with Guido on the phone, she let slip a tidbit of information about her presentation. One of the key points Guido will discuss in her presentation are the myths surrounding the green industry. What's myth #1? "One of the greatest myths surrounding Green and Sustainable programs is that they are more expensive than traditional programs," states Guido. "The truth of the matter is that when done properly in the full life-cycle of a program, green and sustainable programs are approximately 6-8% less expensive than traditional programs!"