Welcome to Holganix 

If you’ve checked out our website, socials, or anything else Holganix lately, you might have noticed—we’ve got a fresh new look. Today marks the official start of our refreshed brand. It’s more than an updated logo or a new color palette. It’s a reflection of where we’re headed and what we truly stand for. 

Holganix has always been about more than a business or a product. We’re part of a movement—one rooted in restoring life, building resilience, and creating abundance from the ground up.

Introducing: Thrivability

At the heart of our new brand is a powerful idea: Thrivability. 

Thrivability is about restoring life. 

It’s about soil that is alive, teeming with soil microbes. 

It’s about crops that don’t just survive but thrive. 

It’s about farms that grow stronger, season after season, generation after generation. 

We’re moving beyond the mindset of simply getting by. Thrivability is about transcending survival—building systems, communities, and ecosystems that flourish over the long term. 

Hear it from Barrett Ersek, CEO & Founder of Holganix Inc.

We’re excited to share two short videos to bring Thrivability to life: 

Watch the video below from Barrett – Barrett explains the why behind our new brand and what drove this refresh. Reading this blog via email? Click here to watch the video.

Watch the video below on Thrivability – Learn what Thrivability means for farmers, partners, and the future of agriculture. Reading this blog via email? Click here to watch the video. 

What’s Next? 

Our refreshed brand is just the beginning. You’ll see Thrivability woven into everything we do—our products, our partnerships, our conversations, and our community. We’re here to help you not only improve your soil and crops, but also build a legacy of health, productivity, and abundance for generations to come.