OUR BLOG

5 Hot Landscape Trends For Contractors [SlideShare]

landscape trends

Over 1,000 lawn and landscape companies use our products in the USA. That means we get to hear from all different types and sizes of lawn and landscape companies.

In this blog, we review 5 Hot Landscape Trends that lawn and landscape contractors, like you, should pay attention to. Check out our SlideShare for the trends, or skip the SlideShare and read the article below. 

  1. Younger Customers Demanding Organic or Sustainable
  2. Baby Boomers Downsize But Gardening Remains Important
  3. Pollinator Gardens Continue to Trend Higher
  4. Native Plants Provide Environmental and Economic Benefits
  5. Technology Helps Landscapers Increase Efficiencies 

If you are reading this blog via email, click here to view the SlideShare.

 

 

  

1. Younger Customers Demanding Organic or Sustainable

According to Garden Research’s National Garden survey, 29% of all gardening households are between the ages of 18 and 34. These younger homeowners are less concerned about a green, weed-free lawn, and more concerned over having an organic or sustainable landscape for their pets and children.

And the trend is only going to increase in popularity as more and more millennials purchase homes and start families.

>>Watch our webinar on how to market to the growing green movement

 

2. Baby Boomers Downsize But Gardening Remains Important

Baby boomers may be downsizing from the homes they raised their families in but, “they are still likely to remain, homeowners, particularly seeking properties that allow them to age in place,” explains Jennifer Mapes-Chris, manager of the consumer and commercial products team at The Freedonia Group in an interview with MarketResearch.com. And, Baby Boomers remain gardening enthusiasts. In fact, the American Association of Retired Persons reports that nearly 109 million Americans are now 50 years old and older - and 52% of them garden.

Catering to Baby Boomers which may opt for lower maintenance landscapes or smaller landscapes as they age, has become increasingly important for landscapers looking to serve this segment.

>>Learn more about how to capture the Baby Boomer market with this Garden Center Magazine article

 

3. Pollinator Gardens Continue To Trend Higher

This year, the National Pollinator Garden Network surpassed its goal of one million registered pollinator gardens. Thanks to news about pollinator populations declining and an increase in younger, more sustainably oriented consumers, pollinator gardens have become an increasingly popular trend.

>>Learn about the plants to include in your pollinator gardens here

 

4. Native Plants Provide Environmental and Economic Benefits

Consumers understand the environmental and economic benefits of using native plants. According to a 2016 survey by the National Association of Landscape Professionals, 85% of landscape respondents say they are being asked to specify if they are using native plants.

By choosing native plants as opposed to alien ones, you’ll be contributing to your clients’ sustainable footprint, supporting local wildlife and saving your clients’ time and money.

>>Learn more about the benefits of native plants on our blog here

 

5. Technology Helps Landscapers Increase Efficiencies

In the Lawn and Landscape Report, 56% of landscapers report that finding quality labor was their biggest concern. That’s one reason why landscapers are increasingly looking to technology to help them make production more efficient. Everything from aerial photography to apps that identify insects and disease, to estimating and measuring a site.

And, while there are still doubts as to the efficacy of robotic mowers and robotic snow removal machines, as the technology improves, these tools will become increasingly important to landscapers.

 

Want to access free marketing tools to help grow your business?

New to the Holganix community? Or just looking to add Holganix to your marketing strategy? Great! This marketing box is for you.

Communicating Holganix to prospects and current customers can be difficult. The Holganix launch box includes content that helps you communicate why your lawn and landscape company is special for using Holganix.

WHAT IS IN THE BOX?

  1. Swipe our free brochure that talks about the benefits of Holganix from a homeowners' perspective
  2. Poach website copy that talks about Holganix
  3. Loot blogs written specifically with the homeowner in mind
  4. Ransack designs for postcards, yard signs and door hangers
  5. Pirate social media posts
  6. Steal a letter designed to announce Holganix to current customers

lawn care marketing tools

Posted by Kaitlyn Ersek on Feb 11, 2021 11:27:22 AM

Kaitlyn Ersek

Topics: lawn care, marketing hints and tips

Related posts

Subscribe Here!

Lists by Topic

see all