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Spring marketing tips for lawn care companies!

The spring is a great time to market. One of the critical marketing metrics to understand is cost per sale. How much money are you willing to spend to get a single customer?

A higher cost per sale isn't necessarily a bad thing. Many times, it will cost more to attract your best and most valuable customers, but the reward will be well worth it. When focusing marketing efforts towards your Golden Streets (those neighborhoods containing your most profitable customers) you increase revenue exponentially and cut down on windshield time, which can quickly offset the additional acquisition cost.

Figure out where your Golden Streets are and make those areas your primary focus this spring. Watch the video above for additional spring marketing tips.

Grow your lawn care company

Posted by Kaitlyn Ersek on Apr 21, 2015 10:49:10 AM

Kaitlyn Ersek

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