With COVID-19 interruptions and a national recession, the spring sales season in lawn care was cut short and for some in the industry, sales fell short of targets.
With the economy and life beginning to normalize, lawn and landscape companies need to build strategic fall sales plans to catch up to 2020 goals.
In this webinar, Holganix CEO & Founder, Barrett Ersek and Holganix National Sales Manager, Rob McCoy open the kimono discussing how they have built successful lawn care companies and how other Holganix customers are kicking butt in sales despite the turmoil.
1. Webinar Recording & PowerPoint - The video recording is still be processed. We'll upload both the recording and PowerPoint slides later this afternoon in the link provided.
2. Marketing Calendar Templates - Created by Hubspot, these templates will have your creative juices organized in no time.
4. Building Your Lawn Care Marketing Plan Video - This is a pre-recorded webinar featuring Marketing Consultant, Nicole Wise.
5. Survey Monkey - This company offers a free version of their survey platform. Consider using it if you are looking to do NPS scores with current customers.
6. Holganix Marketing Support Page - Our library of tools and educational resources designed to help you grow!
7. The Holganix Blog - There's a huge amount of information here. In the link provided I direct you to one of my favorites 7 Best Practices To Prep Your Lawn Care Company For Spring. Yes, it's for spring, but the content is great for fall planning too.
8. The Holganix Webinar Page - All of our upcoming webinars and webinar recordings are curated here. If you liked this webinar, be sure to check out next week's webinar on Building Your Fall Fertilizer Program.
9. Rob's contact information - You can reach out to Rob using his email: firstname.lastname@example.org.
CEO & Founder, Holganix LLC
A serial entrepreneur in the lawn and landscape space and an expert on the green industry, Barrett Ersek is an expert on innovation, has been published by HBR and has 3 patents.
National Sales Manager, Holganix LLC
A green industry veteran, Rob McCoy has built a lawn care company, and has run the sales departments at two successful lawn care companies.