By Kaitlyn Ersek on May 23, 2013 10:38:00 AM
Andrew’s Lawn and Landscaping is growing and growing fast! Why is this the case? Andrew Gabries, CEO and founder of Andrew’s Lawn and Landscaping, is embracing today’s cost-effective and technology-savvy marketing techniques and is working hard to differentiate his business from the rest of the competition.
Andrew on differentiating his company
One of the ways Gabries differentiates his business is by incorporating Holganix Bio 800+ Lawn into his program. By going organic, he was able to stand apart from the competition and still compete on price.
According to an interview Gabries did with Turf Magazine, he sees “the organic fertilizer division as his biggest opportunity for growth.”
Part of that path for differentiation was embracing the Holganix Greater Green Goal. According to Gabries, Andrew’s Lawn and Landscaping has pledged to help eliminate 100,000 pounds of nitrates, 25 million pounds of phosphates, and 100 million ounces of concentrated pesticides by Earth Day 2016.
Modern marketing tactics
Gabries is also incorporating marketing tactics like “social media, web-based strategic communications, and industry-specific software with add-on features” (Turf Magazine). Learn to incorporate social media in your lawn care company by reading: Social Media For Lawn Care
According to Gabries, “It’s no longer just about product or price. It is just as much about place and promotion.”
What is Holganix Bio 800+ Lawn?
With Holganix Bio 800+ Lawn, you reduce your fertilizers and concentrated pesticides up to 75% while providing the lush, green turf your customers expect! An organic plant probiotic, Holganix Bio 800+ Lawn charges the soil with over 800 species of microbes to build healthy soils that do a lot to care for the plant naturally.
- Reduce Your Inputs By Up To 75%
- Reduce Surge Growth, Saving You On Mowing Labor Costs
- Improve Plant Resilience Against Environmental Stress
- Boost Root Architecture
- Develop Soil Health
Dig Into Our Lawn Care Marketing Support Tools
At Holganix, one of our core values is sustainable growth - the growth of plants, people and companies. We are passionate about helping our customers grow their companies. That passion and our core values led us to create a lawn and landscape marketing support library to help you build your lawn and landscape business.
Access our Holganix Marketing Support Tools to get:
- Predesigned postcards
- Predesigned brochures
- Copy for your blog and social media
- Door hangers
- And more!