By Nicole Wise on May 1, 2012 8:32:00 PM
Today, we find ourselves smack dab in the middle of the information age, where the man or woman with the most valuable information wins.
One way to become one of the winners is by incorporating a blog and other forms of real-time marketing on your website.
The lawn care industry is no exception to this new, dynamic way of marketing.
Selling a relationship through blogging
Today, companies can’t just sell a product or service; they must also sell a relationship to customers. Part of accomplishing this goal in the modern world is through blogging.
Blogging allows you to communicate with your audience in a way that is useful to them. When blogging you position yourself as a leader in your industry and ensure that when your potential customer’s need for lawn care has reached its tipping point- you are the company they come to for service.
Not only does it help bring in potential customers and keep present customers engaged, but it also aids your website by increasing page ranking and driving traffic.
Blogging is easy to do!
Blogging is also super easy to do and many blogging templates are free or cost very little. Here's our top three tips for DIY lawn care bloggers:
1. Include key words in your blogs to get the blog and your website better traffic.
2. Also keep blogs short and sweet. In fact, many bloggers recommend an average of 200 to 400 words. This ensures that there’s valuable information and insight in your blog but still allows it to be a quick, easy read for your followers.
3. Lastly, ensure that your blog is promoted through your social media outlets, emailed to subscribers and included in any email newsletters your lawn care company may create.
Dig deeper into blogging