Don’t wait until the spring lawn care season to think about your 2019 marketing and sales strategy. Take advantage of the preseason lull in sales to strategize and map out your plan for successful growth this upcoming year.
Utilize these three FREE marketing tools to ensure you are ready for 2019.
1. Holganix Launch In A Box
If you are looking to plan campaigns to educate prospects and customers about Holganix and soil health, look no further than the Holganix Launch In A Box. This tool contains 12 “Stealable” tools for you to incorporate into your 2017 marketing campaigns.
What are some of the tools provided? Some of our favorite tools include three articles to use in your blog and/or email newsletter, postcard designs, social media posts and website content. All materials are 100% stealable.
2. Webinar: Marketing to the "Whole Foods" Consumer
Organic isn't a fad - in fact, according to the Organic Trade Associate (OTA) 82% of U.S. households buy organic with millennials representing the largest group of organic buyers in America. That may not seem like a large number to you, but consider that today 25% of millennials have families and that in 10-to-15 years, that number is expected to increase to 80%. Can you consider how these new families will affect the consumer market - whether it's groceries, cleaning products or lawn care, buying organic matters to the millennial consumer.
Check out our webinar recording on how to market to the "Whole Foods" Consumer and take advantage of the growing organic trend.
3. Ebook: How to GROW Your Business with Tree and Shrub Services
Consider growing your business by offering tree and shrub services to current customers. Did you know that you could expect 10-to-30% of your current customers to sign up for tree and shrub applications Not to mention the fact that adding an additional revenue source to current customers means boosting profit margin. It's like new found money!
Your current customers are your low hanging fruit. Think about it. Your customers already know and trust your brand; they also care deeply for their landscapes or they wouldn't be paying for lawn fertilization to begin with.
Download this book to learn explore:
1. How to market your tree and shrub business to current customers
2. How to price out tree and shrub applications
3. What materials you will need to get started!