By Nicole Wise on Feb 17, 2012 2:13:00 PM
Think back on the last time you ever bothered to give a commercial or piece of advertisement a moment of your time.
According to CBS the average person sees roughly 5,000 adds each day, yet despite these massive numbers we hardly pay any attention to them. This is because Americans have become so bombarded by boring advertisements and the dull companies that they no longer spark our attention.
In his book, The Purple Cow, Seth Godin calls these boring companies and advertisements brown cows. After all, we see brown cows all over rural America and never give them a second thought.
Seth Godin believes the answer to the brown cow disease is to transform your company and/or marketing angle into a purple cow!
A purple cow is a product, company or advertisement that is unique and remarkable; it’s something that grabs your attention and won’t let go. Make your lawn care company remarkable and worth talking about to win in today’s market.
What is an example of a Purple Cow?
Whether you like her or not, it’s hard not to notice Lady Gaga, especially when she shows up to receive awards wearing a dress made of meat! Lady Gaga is a prime example of a purple cow, after all how could you forget her?
The whole concept of 1800-GOT-JUNK? is clean junk removal. When was the last time you put the words clean and junk together in one sentence? This company is remarkable and as a result they’ve reached 150 million dollars in 10 years and are now a global, international enterprise. But perhaps the craziest thing is that they practiced non-revenue marketing! Instead they wrote a simple one-page letter to Oprah, which after appearing on her show started an international phenomenon.
Apple is another company that we all know and love. The thing that makes them a purple cow is their incredible focus on design and user inter-phase. Such a unique focus allowed Apple to reign supreme in an industry where Dell had held the monopoly.
What Makes Your Lawn Care Company Remarkable?
So what makes you remarkable? How is your lawn care company different from your competition? How do you stand out?
Becoming a purple cow is easier than you think. It all comes down to adding value to customers' lives. Making your product or service better, cheaper, safer or more convenient is sure to get you noticed.
For those in the lawn care world an easy way to become a purple cow and add value to your customer’s lives is to use Holganix Bio 800+ Lawn.
Holganix Bio 800+ Lawn harnesses the power of over 800 species of soil microbes to improve soil health while reducing your need for fertilizers and pesticides. It keeps lawns green while taking a more sustainable approach to lawn care that is sure to separate you from the competition and attract customers.
Be remarkable and be worth making a remark about!
Dig into our Lawn Care marketing Support Tools
At Holganix, one of our core values is sustainable growth - the growth of plants, people and companies. We are passionate about helping our customers grow their companies. That passion and our core values led us to create a lawn and landscape marketing support library to help you build your lawn and landscape business.
Access our Holganix Marketing Support Tools to get:
- Predesigned postcards
- Predesigned brochures
- Copy for your blog and social media
- Door hangers
- And more!