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As a business owner, forming strong relationships with those in your region and industry can be more important than you may believe. For example, if as a lawn care company you form a relationship with a design and build business, you can pool together prospects and customers to cross-market. Or, you can design a marketing piece together as a form of cooperative marketing, share costs and tackle the community together.

When it comes to cooperative marketing, two brands can be better than one.

Intel Inside is a great example of cooperative marketing. Organizations partner with Intel to create commercials and other marketing campaigns. In return, Intel helps front some of the costs through credits on their core processors.

Another example is Holganix and Healthy Grow. At Holganix, we have a separate line of Holganix infused products where we team up with other innovative firms to create awesome products. Healthy Grow Infused with Holganix is an example of a great partnership that creates a great, infused product.

When Holganix chose Healthy Grow as a partner, we ensured we were selecting an organization that not only maintained similar core values and vision, but that also produced a high quality granular with properties that would synergize with Holganix. 

What are the benefits of cooperative marketing?

1. If one brand is younger than the other, teaming with a mature brand can give a younger one more clout in the lawn care market.

2. Sharing costs is always a plus. Consider the kind of marketing you can do if you had a partner in crime to help burden expenses.

3. You can piggyback off one anther and tap into each other’s market share.

4. You can refer customers to one another.

5. Get more creative! Two minds are better than one. Together, with your cooperative marketing partner, you can come up with creative marketing campaigns.

What are the cons of cooperative marketing?

1. You have to share the spotlight. When you create a marketing piece that involves more than one brand, it can take the focus off your company.

2. Be sure you both carry similar vision/core values. Don’t sacrifice your business’ spirit to save a couple bucks.

At the end of the day, if you continually seek to form mutually beneficial relationships with other business owners and innovators in your region and/or industry, it can be a win-win for both you and your future partner.

How can Holganix help you?

Holganix offers many free marketing pieces for lawn care companies, allowing them to co-brand with the Holganix name and grow their companies.

To check out all Holganix supplied marketing tools, visit: www.Holganix.com/Holganix-University.