By Kaitlyn Ersek on Dec 8, 2015 6:30:00 AM
For Craig Brooks, Holganix representative in the midwest region, entering the green industry was a happy mistake. “After graduating from college, I joined the TruGreen sales team to build sales experience. I didn’t know what I wanted to do or what industry I wanted to be in, but I knew that sales would play a crucial role.” After a few years of working for TruGreen, Craig eventually scaled the ladder and transferred over to commercial sales. “That’s where I was truly happy. I loved working directly with the customer and learning their stories,” says Craig. “It’s also where I started to really fall in love with the green industry. I started to really learn about the agronomy and what happens in the turf and soil. It was super cool.”
It turns out that Craig had a passion for making things grow. “For example, I started taking an obsessive interest in how my backyard looked. I’ve probably transplanted every tree and plant on my property two or three times. I’m never quite satisfied,” admits Craig. “My neighbor is always laughing at me and saying there goes Craig again.”
After his time at Trugreen, Craig worked as a National Account Executive for Mainscape Inc before joining the Holganix Team.
In his 20+ years of experience, Craig says the number one thing he’s learned is that when it comes to sales “whether you're a distributor sales rep or a lawn care company selling to homeowners, everything comes down to building and nurturing relationships. Yes, you have to have a good product and provide good service, but the thing that will make you succeed is building trust and communicating with the customer. Above all else, I try to treat people the way I would want to be treated.”