By Nicole Wise on Mar 15, 2012 5:38:00 PM
Marketing Tips and Hints
Entry six: How to Get Customers NOW!
Right now, we are in the midst of the lawn care marketing season, which means every sale counts! If you’ve been utilizing the tips and hints from this season, then the leads should be flooding your phones. However, if you are having some difficulty, the steps below are just what you need to get yourself going. Prepays, RSVP-type mailing, direct mail and thinking outside of the box are all important ticket items when considering your marketing plan.
One of the cool things about this season is the prepay letter. If you haven’t tried utilizing this great tool, do it NOW! Send out letters asking your customers to prepay for a discounted rate. It is also a simple way to show prospects your program and highlight how you’re different. This will help keep cash flow moving and you can use this early dosage of cash to grow your company. Send these prepay letters out to every type of prospect on your marketing list, discussed in the last entry, and boost your cash flow while earning customers. Real Green is a great company to consider when looking for a prepay letter set-up.
Another great tool to utilize for getting customers are RSVP-type mailings. Clipper and ValPak are all examples of this type of mailing. Pick out zones based on your golden streets or the street with the most current customers. It’s a cheap way to market to potential and current customers. Remember, including a discount or free application will draw out more reluctant customers. Also, be sure to mail more than once to get the most bang for your buck!
Third on the list is direct mail or postcards. This tool is more common knowledge but should never be forgotten. A great, well-done mailing is sometimes the easiest and cheapest way to reel in customers.
Lastly, it is always important to think outside the box. To your customers, lawn care companies all look the same. Make your company stand out and beat the competition. Think like a purple cow and keep guerilla marketing in mind. One great guerilla-marketing tactic is to sponsor an event, like the local Easter egg hunt, in your golden street communities. It will build trust in the neighborhoods and is a great reminder to homeowners that you’re in town and more than willing to help them out with their lawns this year.
Stay tuned for the next article in the Marketing Tips and Hints series to help grow your company or check out The Science Behind Holganix series to learn more about our product.