By Nicole Wise on Mar 15, 2013 2:35:00 PM
Marketing Hints and Tips
Social Media for Lawn Care Companies: Get on YouTube
Last year, YouTube officially overtook Yahoo Search and has won the right to call themselves the second-largest search engine in the world. This is because people prefer to gather information via video rather than through pages of text. Unfortunately, even if you have video content on your website or on other sites around the web, only videos inputted on YouTube will appear when an individual enters a YouTube search. If your business doesn’t have a YouTube channel, now is the time to make one. After all, it’s free marketing and extends your credibility among homeowners. Check out the below tips for building up a YouTube channel.
- Get the intern involved. If you belong to the busy bunch, don’t sweat it. Hire an intern from your local community school or grab the teen that lives next door. Get them involved and have them manage your YouTube channel and even create the videos for you.
- You don’t need a production crew to create a video. You don’t necessarily have to hire a production crew to generate a YouTube video. At Holganix, we simply use a Flip video camera, tripod and microphone. Many computers come equipped with some sort of video editing program that can help clean up your videos. On Mac, the program is called iMovie.
- Remember to write a description. Include a description for each of your YouTube videos for viewers to skim through before they watch. Also be sure to include key words that people search in your description.
- Include tags. Including about 10 tags should do the trick. Tags are words that describe your video and are used to help YouTube locate your video when a viewer searches for a specific term. A few examples of tags we might use at Holganix include: Holganix, bionutrition, compost tea and lawn care.
- Clickable websites are a must! Include the http://www in front of your website (something that should be included in your video description). This makes the website clickable and will increase traffic onto your site. Try placing your website URL first, before the rest of your video description for maximum traffic.
Once you’ve got videos posted on your brand new YouTube channel, remember to share them on your social media networks. Facebook loves video content and so do your friends/fans/followers. Copy and paste the video URL into your Facebook post or Twitter tweet to share. If you haven’t read our blogs on Facebook and Twitter, check them out. They include other information like the tips above that will help you unravel the social media chaos.