After a short winter, anticipation for the start of spring is thick. Many of us are itching to get back on the properties and begin normal maintenance operations. The marketing and sales machines are moving. Early telemarketing campaigns have begun and post cards are already starting to go out the door. However, before full-blown spring chaos is upon us, it’s important to slow down and really think about growth strategies for 2017.
Scottish author and historian Thomas Carlyle once stated, “A man without a goal is like a ship without a rudder.” In other words, don’t confuse being busy with real growth. How do you know you’re moving business growth in the right direction without a rudder, or goal, to guide you?
Setting clear, measurable growth goals
“Step one for 2017 needs to start with setting a clear, measurable growth goal,” says Barrett Ersek, CEO of Holganix and former lawn care company owner.
“Once your growth goal is made, creating a plan with actionable, clear and measurable objectives is key to ensure you reach your goal.”
For most of us, starting with the marketing and sales plan is key to hatching the appropriate marketing and sales campaigns to reach revenue goals.
A tool to help plan
That’s one of the reasons why Holganix has brought back its acclaimed webinar, “Building Your 2017 Marketing Plan” for lawn and landscape professionals. To date, we have a webinar scheduled for February 21 at 5:00 PM ET (Register here).
Attendees will set revenue goals for 2017 and break down campaigns needed to reach that revenue goal.
According to Nathan Brandon of Pure Green in Nashville, Tennessee, working on his marketing plan with Holganix’s marketing department has been a contributing factor to helping him stay focused on growth objectives. Nathan started his business in year-end 2013 and grew to 500 customers by December 2014, just 12 months later.
Shar McLaughlin from Irish Green Lawn Care attended the webinar in early January. According to Shar, “The 2017 Marketing Plan webinar has been a tremendous help to me in scaling my business. As a die-hard goal setter and planner, this is the most detailed plan I have used. I attended the webinar twice! Only one month in, but so far we have hit all our goals.”
Register for our webinar!
Slow down, get strategic and start growing this 2017 by attending our webinar Building Your 2017 Marketing Plan.