The Holganix Blog

Marketing Hints and Tips: Have you made your 2015 sales goal yet?

In the year 1979, a study was conducted on students attending a Harvard MBA program. The students were asked, “Have you set clear, written goals for your future and made plans to accomplish them?” The results were as follows:

3% of students had written goals and made plans
13% had goals that weren’t in writing
84% had no specific goals

Ten years later, those students were asked how much they were earning in their careers. The results were amazing!

The 13% of the class who had goals were earning on average 2x as much as those who had no goals.
The 3% that had written goals and plans were earning 10x as much as the other 97% all together.

Harvard graduate or not, this story goes to show the huge impact goal setting can have on your career and business. With 2015 in full swing, many of us are looking to grow our lawn care businesses, but have you actually sat down, written down your goal and made plans to achieve it?

 

If you haven’t, there’s still time to get to work on creating your sales goal. We urge you to register for the upcoming webinar: Building Your 2015 Marketing Plan with Holganix Head of Marketing, Nicole Wise. In the webinar, you’ll break down your sales goal into bite sized chunks based on monthly and weekly goals. You’ll also build marketing campaigns to reel in customers including: direct mail, telemarketing and inbound marketing campaigns. Click the button below to register for our webinar and let’s grow your lawn care company together! Also, be sure to check out Holganix CEO, Barrett Ersek's video above for additional information regarding the study and the power of goal setting.

Register: Marketing Plan Webinar

Tags: lawn care, marketing hints and tips, lawn care marketing, lawn care marketing plan, lawn care business, goal setting, sales goal, harvard goal setting

From 0 to 500 customers, how did Brandon grow his company?

By year-end of 2013, Nathan Brandon called it quits and asked his then business partner to purchase his stake in their full service lawn care company. In 2014, Brandon began the next chapter in his turf career and started his new lawn care company: Pure Green. He invested the money earned from selling his stake in his previous company into his sales and marketing budget and also in capital expenditures. By December of 2014, Brandon had 488 customers in his books! And in 2015, he plans to grow by 500 new customers.

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When he started Pure Green, Brandon knew he wanted to do things differently than at his previous company. While previously in the full service business, “with Pure Green, I just wanted to focus on fertility,” says Brandon. “I also really wanted to embrace a greener solution to lawn care.” For Brandon that didn’t just mean incorporating Holganix, it also meant using the Gregson Clark ECO 505 sprayer units and even going paperless. “Over the last decade or so, I’ve really noticed that more and more of my customers are moving towards requesting organic services.”

The first thing Brandon did to reel in sales was to offer a killer pre-pay letter to his list of potential customers. He looked at his competitors and decided to go big or go home. He offered a 20% pre-pay discount to any customer willing to sign up for the year by a certain time, which was something no other lawn care company was doing. “I was willing to offer such a huge discount because obtaining new customers fast was a huge priority for me,” says Brandon. He was then able to use portions of the cash generated from pre-pays to help fund additional marketing and sales expenses to further grow his company. Today, 80-85% of his business is either pre-pay or auto-pay, with pre-pay capturing 60%.

But life wasn’t all roses at Pure Green. Brandon ran into plenty of start up hurdles. For example, funding was an issue. “Even though I had 15 years in the industry, no one wanted to give me an operating line without any revenue to stand by it,” explains Brandon.

Another big challenge he faced was weather. “Spring was late and sales were slow because of it,” says Brandon. “It was discouraging.”

Ultimately, Brandon attributes some of his fast growth to his focus on… focus! “I picked my top things in sales and marketing to focus and stuck with them. I avoided chasing the ‘shiny things.’” For example, Brandon is a huge believer in direct mail. In order to do direct mail right, Brandon hit customers on the head with the same or similar direct mail pieces nine times throughout the year. “It’s all about getting the marketing wheel moving,” explains Brandon, referring to something he’s learned from a marketing webinar presented by Nicole Wise, Holganix’s Head of Marketing.

And the end of the day, “I’m really proud of the fact that I’m self-funded,” says Brandon. And with 488 new customers on the books, and a bright 2015 ahead of him it’s no wonder he’s so excited about Pure Green. Stay tuned for part two of Brandon’s case study to be released next week where we’ll explore some of the marketing tactics he used to grow his business.

  Register: Marketing Plan Webinar

Tags: pure green, lawn care, holganix reviews, marketing hints and tips, lawn care marketing, organic lawn care, organic fertilizer, compost tea, lawn care marketing plan, lawn care sustainability, lawn care prepay latters, nathan brandon, lawn care direct mail

Holganix Case Studies: "I don't grow shoots, I grow roots!"

“I tell people I don’t grow shoots, I grow roots,” says Ed Michaud superintendent and part owner of Fox Ridge Golf Club in Auburn, Maine to a reporter in the Press Herald Paper. “It’s all about what you don’t see. If you create better soil, you’ll have healthier plants that can fend for themselves against drought and pests.” Michaud utilizes Holganix – an organic, bionutritional product derived from compost tea on his fairways and greens to increase soil health and reduce his dependence on synthetics like nitrogen fertilizers and fungicides.

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Ed Michaud, superintendent and part owner of Fox Ridge Golf Club shows off a pint of Holganix to a Press Herald Paper photographer

Michaud joined Fox Ridge Golf Club when it first opened, the week of 9/11. “That was a tough time to open a business,” reflects Michaud. Despite initial hurdles, Fox Ridge has been named one of the top upscale public courses in Maine and Michaud is having a lot of fun in his duel roles as both superintendent and part-owner.

Prior to Fox Ridge, Michaud was the superintendent for Sugarloaf Golf Club and won a national award for environmental stewardship for his work. Michaud brought his passion for sustainable golf management to Fox Ridge. Not only does he utilize Holganix, but he also stocks his ponds with trout. The trout are thriving which means the water is clean of pollutants. Michaud has also nurtured natural areas with native plants that border fairways. “That way you water, mow and fertilize just down the middle,” he said.

“Our golfers love that we are using organic products and management practices. It’s great PR!” says Michaud.

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According to Michaud, he is able to reduce the rate of nitrogen used per year because with Holganix “the nitrogen just goes further.” Michaud utilizes 2.5 to 3.5 pounds of nitrogen per season in conjunction with Holganix on his greens, and uses 1 to 1.5 pounds of nitrogen per year with Holganix on his fairways. He’s also reduced his fungicide use by 1 to 2 apps per year. “I can’t eliminate fungicides,” admits Michaud, “ but Holganix has helped with disease suppression, especially on fairways.” Michaud uses the minimum label rate with 21-day intervals between applications. “Historically, we get dollar spot and brown patch like crazy,” says Michaud. “But, with the addition of Holganix, we’ve been able to manage it really well.”

Over all, Michaud is trying to improve soil quality. Greens at Fox Ridge are 80% sand based which means, “you really need something to help beneficial soil microbes do their job and keep the plants healthy.” He is also seeing better, faster recovery from frost. While he’s can’t say that Holganix is only reason for recovery, he thinks it’s made an impact.

“Applying Holganix has been easy,” says Michaud. “Especially with the RAD system.” Michaud utilizes an RAD200 to store Holganix at its appropriate temperature for long-term use. “I love the fact that it has it’s own meter and fill up tab. It’s so easy.”

At the end of the day, “we are so grateful that Michaud was willing to try something new,” says Tom Rowell of Northeast Nursery, Inc., a Holganix distributor. “Michaud was looking for a product that would reduce traditional inputs and Holganix can do just that.”

Soil Science

Tags: holganix reviews, golf course, compost tea, organic fertilier, golf sustainability, compost, organic golf course, fox ridge golf club

The Science Behind Holganix: Why are lawn care companies going green?

“Green is cool!” says Mark Tamn founder and CEO of organic-based lawn care company, Freedom Lawns in an interview with Landscape Management. With the increase in demand from homeowners, government regulation and tons of new organic options out there, Tamn isn’t the only one jumping on the green bandwagon.

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Screen_Shot_2015-01-08_at_10.50.51_AMBill Hoke, CEO and founder of NexGreen represents another company that has taken the organic plunge. He started his company in January 2013 “with three tucks and a warehouse. Now, he expects 2014 revenue for his lawn care firm to hit $1.6 million in Columbus, Ohio and $800,000 in the Fredricksburg, Maryland location.” Hoke has taken a holistic approach to lawn care. He has combined Holganix - a natural, organic lawn care product that allows lawn care providers to reduce synthetic inputs, with a traditional fertilizer approach. Hoke says his company’s hybrid approach has “resulted in an industry-bucking 93 percent client-retention rate, allowing his firm to spend less money on marketing and more on putting out a good product.”

Another awesome green lawn care company is Pure Green in Franklin, Tennessee. Nathan Brandon started Pure Green in 2014, “after selling his interest in a traditional lawn care company.” Brandon says that with Holganix, “my yards have become second to none in the area.” Overall, Holganix “makes everything work better. For me, this is a competitive advantage.”

“There’s a lot of excitement in the industry over organic options,” says Holganix CEO, Barrett Ersek. “We can’t wait to see what the future will bring us.”

Click here to view Landscape Management’s article and full interviews from Mark Tamm, Bill Hoke, Nathan Brandon and other green lawn care company owners.

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Tags: turfgrass, lawn care, bionutrition, organic fertilizer, turf, compost tea, lawn care sustainability

The Holganix Blog: Is golf dying?

Is golf dying? Nationwide, only 25% of golfers are between the ages of 18 and 34 and it has golf course owners and superintendents worried about the future of golf. Yet, one course (or rather chain of courses) boasts 64% of its customers in that age range. 

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TopGolf doesn't call itself a golf course; instead they define their business as golf entertainment centers. Originally, TopGolf served families and serious golfers, however two years ago, the company decided to “court a younger crowd.” As part of this new mission, TopGolf executives brought in DJs and bands that would perform in the evenings while the young crowd hit the range. As CEO, Ken May said in an INC magazine interview, "The millennials are there to have fun, not necessarily to get good at golf.”

TopGolf has also upped the ante on social media, building facilities that “maximize social and video sharing.” This not only builds a community around TopGolf but also allows local managers to address complaints in real-time.

Furthermore, because millenials don’t tolerate the usual cheesy promotions and sales tactics, marketing directors at TopGolf find causes and sponsor community events. For example, "TopGolf has teamed with Golf Digest to host the first Green Tie Gala for Golfers who Give Back, a charity fundraiser."

The results? TopGolf ranked number 1,859 in INC magazine's list of the 5,000 fastest growing privately held companies in America. Their growth rate is 221% and 2013 revenues reached 95.2 million.

At the end of the day, TopGolf's model probably won't work for your course. However, thinking creatively to capture this untapped market of millenials may be key to growth at your course. Golf isn't dead. But courses looking to take a piece of the millenial pie may need to change. Is there a way you can optimize your course and capture this new audience of wanna-be golfers?

Turf roots

Tags: turfgrass, golf course, turf, golf

Holganix Case Studies: Beautiful, Healthy Holiday Poinsettias

“We’ve tried some similar products to Holganix, but they’ve never really responded or stayed in the market long,” explains Denny Benerget, owner of Benerget Greenhouses. “When it comes to snake oil, I’ve seen it all!” With 40 years in the business, and a family ancestry spanning five generations of growers (stretching back to Germany – before the family came to the States), it’s safe to say that Denny truly has seen it all. “Unlike those snake oil products, Holganix really does work!” 

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Left plant treated with Holganix, right treated with Denny's usual program

Benerget Greenhouses features 60,000 square feet of greenhouse space used to grow flowers. Denny typically sells plants wholesale and retail with a focus on delivering to organizations like churches. “We deliver products that no one else has or better than anyone else. We also strive on service and deliver plants when the customer wants it and where. That’s part of what makes Benerget so special.”

Denny has been using Holganix Bloom as a compliment to his fertilizer program on poinsettias. “Bloom makes the fertilizer work better,” explains Denny. “That’s why we can use less of it.” So far, Denny has decreased nitrogen fertilizers by 10-15%. Now that he feels comfortable with the product, he plans to further explore nitrogen reductions. Denny was recommended Holganix Bloom by distributor, Lakeside Sod Supply Company

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Left plant treated with Denny's usual program, right treated with Holganix. Please note that the ruler is propped up against the plant and that the reading is skewed.

“One of the big things we’ve noticed is that we’ve used less fungicides with Bloom. In fact, we’ve used less fungicides than ever before.” So far, Denny has cut fungicides by 30%. Keep in mind, that poinsettias require heavy doses of preventative fungicides because of their tricky growing season which features shortened growing days in the fall and winter. Part of the reason why Denny can use fewer fungicides is due to root development. “We monitored root development heavily,” explains Denny. Poinsettias are prone to root disease, especially early in the plant’s development.

At the end of the day, Holganix has improved the developmental state of the plant. That means the plant both matures earlier and stays in peak conditions longer. It’s crucial for poinsettias to be as developed as possible before the Holiday season. Because the plant is matured, “Holganix places me in a better position to sell something lush.” 

Soil Science

Tags: flower health, organic fertilizer products, holganix, bionutrition, holganix reviews, organic fertilizer, compost tea, case studies, flowers, holganix flowers, holganix bloom, poinsettia, greenhouses

Holganix case studies: "I love Holganix!"

If you didn’t get a chance to read part one of Jimmy Alston’s interview, scroll back to our previous blog post or click here to learn why there is a thin line between love and hate.

Jimmy Alston is the superintendent of championship course, Eagle Creek Golf and Country Club in Naples, Florida. After growing up in a farming family, he knows a thing or two about soil. Alston has been mixing his own “bug brews” for over twenty years, and is tickled green that he no longer has to utilize a DIY approach. Holganix provides him with all of his ingredients already mixed together in a single jug. That means Alston can spend more time “wooing” and less time “brewing”!

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Although already intrigued by Holganix, Alston really knew he was on to something when his course started requiring less overhead irrigation and then no hand watering of greens…ever! Before using Holganix, Eagle Creek was irrigating greens every seven to eight days for the past five years, and hand watering certain areas almost every day. After applying Holganix, Alston was only irrigating greens an average of once every 12 to 14 days. Alston attributes this change to the Yucca extract in Holganix because he had not added anything else to their greens management programs.

In the past, Alston has used various Yucca products and he never saw this tremendous of a “water needs” change with any other product. According to Alston, “the best benefit was that the soil never seemed wet, so this change wasn’t due to some type of extreme “water-holding” phenomenon.”

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One of the most exciting observations was in May of 2014, after ten months of consistent Holganix use, and during his yearly soil evaluation to prepare his summer cultivation plan.

When Alston started at Eagle Creek in 2007, the course suffered from massive thatch problems. Over the past three years, going into the season Alston would have .5 inches of thatch. By May, he would measure 1.0 inch to 1.25 inches of thatch. To bring thatch back to .5 inches, Alston would aggressively graden verticut at least twice throughout the summer.

However, in May of 2014, after using Holganix he measured thatch at .25 inches. He was shocked because he has never seen a biostimulant, inoculant or organic product able to make such a drastic change in such a short period of time. The reduced thatch levels resulted in no graden vericutting for the entire summer! Golf course members were thrilled! Furthermore, revenues remained high because players didn’t have to deal with playability killers due to graden lines.

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When Alston’s Soil Food Web microbial samples came back, there was a huge increase in total fungi and total active fungi. He was amazed, because he has spent ten years applying other products with no increase ever measured. In Alston’s opinion, beneficial fungi are the most important, and often missing link in the microbiology of golf greens. These are the precursors in the breakdown of thatch because they make the initial move on dismantling Lignin Cellulose.

“Holganix and Holganix only is why we saw the tremendous change in our thatch levels and to me, also proves that Holganix works and works well!” says an enthusiastic Alston. “I’ve seen some super good stuff with Holganix and I highly recommend it.”

Turf roots

Tags: bionutrition, holganix reviews, golf course, organic fertilizer, turf, compost tea, holganix case studies, golf sustainability, thatch reduction, golf irrigation, soil food web, reduce irrigation

Holganix case studies: "I HATE Holganix!"

“I hate Holganix,” says Jimmy Alston, golf course superintendents for Eagle Creek Golf and Country Club in Naples, Florida. “Holganix put a product together that took me 20 years to figure out. Now any guy down the street can easily do the same thing I’m doing!” Before using Holganix, Alston had been mixing several of the ingredients contained within Holganix and using them on the course. Now, Alston receives all those ingredients and some, in one single jug of Holganix. 

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Screen_Shot_2014-12-16_at_9.56.42_AMEagle Creek Golf and Country Club is a premier Naples private golf club. The 18-hole championship course features Tifeagle greens, and 419 Bermuda on tees, fairways and roughs. Currently, Eagle Creek is 95% organic because Alston believes that, “going organic is easier. There are less surprises, and much more stable conditions, with no disease or insect threats. It makes my job easier.”

When introducing a new product to Eagle Creek, Alston puts it through the wringer, evaluating it over a long time. “Our philosophy is that if we can’t prove it’s working using the sample method, we stop using it,” explains Alston. “But Holganix works!” Alston saw results within four to five weeks of starting Holganix and he believes the quality of the ingredients within Holganix is better than the components Alston has used in the past.

Alston first started utilizing Holganix in June of 2013. The first observation he saw was a big jump in green speeds. This was during the month of November when the weather was still warm and Tifeagle turf was growing. He watched green speeds closely and stimps two times per day, five days a week throughout the season. Over all, “Green speed jump was six to eight inches,” states Alston.

He also saw an increase of firmness by 50%. Both green speed and surface firmness improvements resulted in less rollings, almost zero double cuttings and increased cutting heights from .110 to .125 inches.

In the past, Alston has used Primo as a growth regulator at a rate of five ounces per acre, each week. Recently, Alston has gone four months without Primo because green speeds were already “fast”. Last week, green speeds slowed slightly so he brought Primo back into his recipe… at one ounce per acre! “I’ve never been that low,” says Alston. “I can only contribute this situation to Holganix.”

Furthermore, compliments from members on the quality of the greens were higher than at any time in his entire careers while growing Tifeagle turf. 

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“Before using Holganix, we have always had good greens,” says Alston. “I didn’t think our greens could get any better than they were, but Holganix proved me wrong. One things is very certain; Holganix makes everything easier, cheaper and better!”

Stay tuned for part two on Alston’s interview to be released this Thursday, December 18! We’ll be discussing his experience with thatch, irrigation and the results of his annual Soil Food Web microbial samples.

Turf roots

Tags: bionutrition, holganix reviews, golf course, turf, compost tea, holganix review, holganix case studies, golf, sustainable golf course, primo

The Science Behind Holganix: Why do roots matter?

Which part of the turf are your customers going to grade you on: the green foliage or the roots? Clearly, this is a rhetorical question. At the end of the day, people want the greenest lawn on the block especially when they are paying you to provide results. Unfortunately, very few if any of these customers pay any attention to what their grass looks like below the surface. So why should you pay attention to what is happening literally beneath your feet? At the end of the day, roots are crucial. Your roots below are what makes your grass grow on top. Learn to use your roots as an asset and make it one of your major considerations when designing your programs.

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Above is an picture of our 2014 Holganix Roots For You root competition in lawn care. 14.5 inch roots by Chalet Nursery in Chicago, IL.

 

Feeding the plant

Let’s start with the biology. Turf is a living organism (obvious, right?). It needs to be fed. It needs to breath. It needs a place to store its food. In many ways it is just like us or any other organism. Turf roots grow vertically but will also branch out to take up necessary nutrients.

When we look at roots, the real key is to look for the root hairs. These tiny hairs are where most of the nutrient and water uptake for the plant occur. So, it is not just important to have deep roots but to have fibrous roots as well. These hairs are very small and delicate and synthetic formulations can easily damage them.

Roots serve as the main storage place for nutrients within the plant. Some of these nutrients will be released back into the soil from the root to “bribe” microorganisms into forming a symbiotic partnership with the plant. In other words, the roots feed the microorganisms and in return the microorganisms help the plant with many other things necessary to its health including protecting it from disease and insects in addition to gathering nutrients for the plant. For example, mycorrhizae fungi partner with roots to better get nutrients to the plant. In the below image, mycorrhizae fungi reach outside the depletion zone where limited to no phosphorus exist to gather the nutrient for the plant. In return, the plant secretes sugars, feeding the mycorrhizae fungi.  

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Most essential nutrients are taken up by the roots to feed the plant. These nutrients include those commonly found in fertilizers. For example, Nitrogen, Potassium, Phosphorous and Iron are essential for plant health and are taken up by the roots.

 

Erosion Control

The roots of turfgrass, when grown densely and appropriately, can provide one of the best solutions to erosion control. The roots are able to latch on to the top soil and secure it in place. For example, look at the numerous mudslides occurring in California. These mudslides didn’t have any vegetation so when the rain came there was nothing to keep it from displacing the soil. 

 

Improving soil

While the living biology within or added to the soil is one of the key ways to improve the quality of soil, roots also play a role. Roots secrete sugars, attracting microorganisms, which in turn help increase soil quality. The turf roots and microorganisms that roots help support, will begin aging the soil and over time will start to improve the soil, making it more beneficial for plant growth.

Why is age so crucial? Soils have age to them; the older the soils, generally the better they are for nurturing plant growth. For example, when contractors are building houses they often take the sub-surface soil dug for the basement and use it for the front yard. This sub-surface soil does not provide optimal growing conditions. Turf roots and microorganisms help to age the soil, ultimately providing better soil for plant growth. Even “topsoil” once disturbed, will take time to rebalance the ecosystem, making the age of topsoil important.

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Conclusion

What if instead of simply adding more nitrogen (We are all guilty of this one!) we consider what needs to be done to make the soil and turf healthier. This way it will be better able to feed itself and fight its own battles against disease. What if we also start to use the soil as an ally and not just a pile of dirt that we have to grow something green on? 

Want to learn more? This information has been taken from our free eBook: Turf Roots Technical Report. Click the button below to download a copy for yourself! 

 

Turf roots

Tags: organic fertilizer products, turfgrass, lawn care, the science behind holganix, roots, sports turf, golf course, organic fertilizer, turf, agriculture, compost tea, fertilizer, golf

Holganix Case Studies: Does Muirfield Village Use Holganix?

At 6 foot 3 inches, bright blue eyes and a mop of unruly brown hair, Muirfield Village Golf Club’s Horticulturist, Tim Hollowell, was exactly as I expected, the inquisitive and passionate scientist. As I sat down with him and Holganix inventor and scientist, Stephen T. Lange, at the 2014 Bionutritional Summit, I’m again reminded that I’m a novice in plant science. The two threw around “big” plant terms that have me reeling, but at the end of the day it’s clear Tim is excited with the results he’s seeing on his plants with Holganix.

“This is great stuff!” says Tim of Holganix. “Why I didn’t know about this stuff 30 years ago is beyond me!”  

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It all started when Paul Latshaw, Director of Grounds Operations at Muirfield Village Golf Club, gave Tim left over Holganix product to utilize in his two, 3,000 square foot green houses. The green houses contain some 2,200 hanging baskets and 9,000 plants. “My first experience with Holganix was taking container stock shrubs and dipping the plants into a solution of Holganix (5 ounces of Holganix) and water (3 gallons) before planting them.” Tim then planted the shrubs, watered them in and mulched. Two weeks later without any additional water, “the plants didn’t skip a beat. I never saw signs of stress or wilting.” This was especially important since the shrubs were planted in August before the Presidents Cup. “They looked great.”

In another instance, Tim treated annuals with Holganix. After 30 days, Tim removed the annuals from their pots and examined the roots. White, web like mesh was growing around the roots. “It was Mycorrhizae!” exclaims Tim. “I could see it with the naked eye. I knew that if I had good things going on down below the soil line, life was good.”

Being the Horticulturist at Muirfield Village Golf Club is no picnic. “It’s not for the average mortal man.” During tournaments, Tim and up to eight other team members will work up to 100 hours a week in order to get plants camera-ready for the Memorial Tournament. When spring hits, Tim has two months to get the plants in mid-season conditions. Being the Horticulturist at Muirfield Village Golf Club“ is INTENSE. So intense. But I really love what I do.”

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Tim was inspired by his grandmother to pursue a career in plant and turf care. He speaks fondly of memories tending to the garden with her in his youth. “She had a tiny piece of property,” says Tim. If he helped garden, his reward would be a delicious tomato sandwich straight from her garden. Playing gardener inspired Tim to attend a Vocational Technical High School for agricultural business. In college, he earned an A.S. turf grass management and earned a B.S. in agriculture and forestry. After a few years as an assistant superintendent and then a superintendent (he earned his Certified Golf Course Superintendent status) he moved into the horticulture end of golf course management. That’s when Tim became the horticulturist at Muirfield Village Golf Club where he’s spent the last 9 years of his career.

“Each year I’m doing more at Muirfield Village Golf Club and learning more. Things are great!” exclaims Tim. “I always say, if I stop learning I may as well lay down and call it quits.”

After his initial experiences with Holganix, Tim started utilizing Holganix Tree and Shrub on his plants and annuals (he’ll be incorporating Holganix Bloom on his flowering plants later this year). At the start of the season, he used Holganix Tree and Shrub on and off as he continued to test. However, it didn’t take long until he started applying it every month on all plant beds. So far, he’s applied Holganix to the beds at a 10oz rate each month from Mid March to October 1. 

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“Along with Holganix, I’ve been applying .175 pounds per 1,000 square feet of nitrogen per monthly application,” says Tim of his current program. “The cool thing is that with Holganix, the nitrogen is going straight to either the plant or the bugs (microorganisms found in the soil). It’s great to for the pocket book, the plants, the soil and me!”

Because Holganix promotes optimal plant health, it has also helped Tim produce healthier and stronger plants that see less pest and stress issues. “We have 1,000 rhododendrons. I lose at least a couple dozen rhododendrons due to phytophthora each year,” claims Tim. “Since using Holganix, I’ve seen huge reductions in the number of lost rhododendrons. They are much healthier.” Over the past seven years, he has one stubborn rhododendron that never seems to get green. “It was a manganese deficiency. No matter what I threw at it I never got results.” With Holganix, it’s green and the leaves are expanding.

Tim has also seen exciting things with Impatiens walleriana. After hearing about a home trial that Dr. Neidermyer (Holganix Director of Plant and Soil Sciences) conducted to test the effects of Holganix on downy mildew infected Impatiens, Tim decided to try his own test. Several impatiens acted as a control while another set were treated with Holganix. “The plants treated with Holganix Tree and Shrub never got hit with downy mildew. Next year I want to try this test on a larger scale.”

Muirfield Village Golf Club has used compost tea, yeast, and mycorrhizae in the past, but “We have never used a product like Holganix,” says Tim. Holganix incorporates all of those ingredients and many others in a one jug to help create soil that is biologically in balance. “Holganix takes the soil food web and brings it all together; working as one unit.” 

Soil Science

Tags: flower care, flower health, holganix, holganix reviews, golf course, organic fertilizer, holganix review, Tree and Shrub care, tree care, shrub care, holganix case studies, golf, holganix golf, organic flower product, organic garden, muirfield village, garden, muirfield village golf club, horticulture