The Holganix Blog

5 Reasons to Attend the Bionutritional Summit

We are excited to announce that we are expanding the Bionutritional Summit. Instead of hosting the Bionutritional Summit before GIE+EXPO, we'll be hosting several regional Bionutritional Summits from February through March of 2017. 

All industries are welcome to attend!

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Why did we decide to go regional?

1. Different regions face different turf and agronomic problems. Having regional Bionutritional Summits will allow us to address problems that are specific to YOU and YOUR market.

2. Over the last few years, we've drastically expanded Holganix's reach across the United States. Hosting regional Bionutritional Summits will allow turf professionals to experience the event regardless of their region.


3 Reasons why YOU should attend a Bionutritional Summit near YOU

1. Get your learn on

In addition to a rocking keynote presentation on building a personal brand that highlights what makes you UNIQUE, the 2017 Bionutritional Summits will have 5+ additional classes. Topics include but are not limited to: Soil Biology: The Last Great Frontier by David Stark PhD from Holganix; Holganix 101; Holganix Experience featuring several brag-worthy Holganix users; Goal Setting; and Holganix 101 Español for Spanish-speaking turf professionals.

Classes are designed as round tables so you can float from class to class based on your interests.


2. Network!

A wise man learns from his experiences but a super wise man learns from the experiences of others. One of the key reasons to attend a regional Bionutritional Summit is to network with like-minded turf professionals. Discuss what they are seeing in the market and share agronomic tips and tricks.


3. Meet the Holganix Team

The Holganix Team is packing up their suitcases and headed to a regional Bionutritional Summit just to meet you! Mingle over drinks and hors d’oeuvres with the team. Pick their minds on soil, turf and Holganix at large.


Bionutritional Summit

Tags: lawn care, sports turf, golf course, bionutritional summit

Seven Ways Holganix Grows Your Lawn and Landscape Business

Did you know Holganix helps grow your lawn and landscape business?

We are passionate about sustainable GROWTH! And to us, growth means more than just growing plants. It also means the growth of businesses – ours and YOURS! Here are seven ways Holganix helps grow your business.

Grow business.jpeg


Holganix differentiates your business

In lawn care, you don’t have to just compete on price. In fact, if you rely on LOW prices as your mechanism for growth, you could seriously damage the health of your company. Going up against national lawn care companies that have buying power with reduced costs associated with treating lawns is a big NO!

Instead of competing on price, show your market what makes you special! Grow DIFFERENT!

When you use Holganix, you reduce your synthetic inputs by 50 to 75%. Reducing inputs allows you to market your company uniquely against your synthetic wielding competitors.


Combat the growing green movement and government regulations

Going green doesn’t just help differentiate your business, it also allows you to offer a service that sustainably minded homeowners desire.

Do your customers really care about organic services? You bet they do! According to Statista, in 2013, the United States was the world’s largest market for organic products. In fact, it was a $26,700,000,000 market. Your customers want organics; why not offer them?

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Consumers aren’t the only ones thinking organically, so is the government. With government regulations around the use of synthetic products increasing, you can escape the noose by going green.


Increase productivity with LOGISTICS

If you use liquid fertilizers, it could take your technicians up to 45 minutes to fill a truck with product! Because of the Holganix RAD (Refrigerated Automated Dispensing System) and other equipment offered by Holganix, lawn care companies are able to fill their trucks on average in 12 minutes!


Reduce customer call backs

By using Holganix, you are nurturing healthy plants. Healthier plants mean less call backs and less money wasted!

Learn about the seven ways Holganix grows healthier plants here.


Reduce reliance on UREA pricing

Fertilizer costs associated with urea may be low now, but they won’t be forever. By using Holganix, you reduce the use of urea fertilizer by 50 to 75%. Why rely upon urea pricing and a finicky market when you can control your cost of doing business with Holganix?


Tools for education

Holganix has created TONS of tools to help you get your learn on and grow your business! Topics include marketing, business strategy, production and science. Here are some of the tools you have available:

  1. eBooks

  2. Articles

  3. Videos

  4. Webinars


Marketing support

Holganix has also created tons of marketing pieces you can R&D (Rip Off and Duplicate). We’ll customize any piece with your logo and company contact information, just give us a call! All designs are free. Just send the design to your local printer and your marketing campaign is in business!

  1. Postcard Designs

  2. Yard/Lawn Sign Designs

  3. Door Hanger Designs

  4. Brochures

  5. Marketing Boxes

  6. Video

>>Explore our marketing tools in Holganix University


Okay, Holganix grows your business. But, where should you start?

Feel a little overwhelmed by the amount of free tools available at your fingertips? We recommend starting with our Holganix 101 for Lawn Care webinar. It’s designed for Holganix newbies and covers:

  1. What is Holganix?

  2. How do you talk about Holganix to homeowners?

  3. Access and introduction to Holganix marketing tools

>>Sign Up Here

Tags: lawn care, marketing hints and tips

Benerget Greenhouses: Vivacious Poinsettias with 30% Less Fungicides

“We’ve tried some similar products to Holganix Bloom, but they’ve never really responded or stayed in the market long,” explains Denny Benerget, owner of Benerget Greenhouses.

“When it comes to snake oil, I’ve seen it all!” With 40 years in the business, and a family ancestry spanning five generations of growers (stretching back to Germany – before the family came to the States), it’s safe to say that Denny truly has seen it all. “Unlike those snake oil products, Holganix Bloom really does work!” 


Left plant treated with Holganix Bloom, right treated with Denny's usual program

Benerget Greenhouses features 60,000 square feet of greenhouse space used to grow flowers. Denny typically sells plants wholesale and retail with a focus on delivering to organizations like churches.

“We deliver products that no one else has or better than anyone else. We also strive on service and deliver plants when the customer wants it and where. That’s part of what makes Benerget so special.”


Reducing nitrogen fertilizers by 10 - 15%

Denny has been using Holganix Bloom as a compliment to his fertilizer program on poinsettias.

“Bloom makes the fertilizer work better,” explains Denny. “That’s why we can use less of it.” So far, Denny has decreased nitrogen fertilizers by 10-15%.

Now that he feels comfortable with the product, he plans to further explore nitrogen reductions.


Left plant treated with Denny's usual program, right treated with Holganix Bloom. Please note that the ruler is propped up against the plant and that the reading is skewed.


Reducing fungicides by 30%

“One of the big things we’ve noticed is that we’ve used less fungicides with Bloom. In fact, we’ve used less fungicides than ever before.” So far, Denny has cut fungicides by 30%. Keep in mind, that poinsettias require heavy doses of preventative fungicides because of their tricky growing season which features shortened growing days in the fall and winter.

Part of the reason why Denny can use fewer fungicides is due to root development. “We monitored root development heavily,” explains Denny. Poinsettias are prone to root disease, especially early in the plant’s development.


Improving the developmental state of the plant

At the end of the day, Holganix Bloom has improved the developmental state of the plant. That means the plant both matures earlier and stays in peak conditions longer.

It’s crucial for poinsettias to be as developed as possible before the Holiday season. Because the plant is matured,

Holganix places me in a better position to sell something lush.” 

What's in the Holganix jug?  Check out our ingredient list!

Tags: holganix reviews

3 Tools to Make 2017 A Successful Year

Don’t wait until the New Year is here to think about your lawn and landscape marketing and sales strategy for 2017. Take advantage of the lull in sales and services between Thanksgiving and Christmas to begin strategizing and mapping out your plan for successful growth this upcoming year.

Utilize these three free marketing tools to ensure you are ready for 2017.

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1. Webinar: Building Your Marketing Plan

Back by popular demand, we have two upcoming dates for the webinar Building Your Marketing Plan. The webinar will provide a template to create your plan and then will delve into examples of some seriously powerful marketing and sales campaigns to capitalize on 2017 growth opportunities.

What is one of our favorite marketing and sales campaigns? Golden Streets! Golden Streets are neighborhoods containing your most profit-potential prospects. Getting creative (Don’t worry, we have some creative examples!) will help you get attention and convert those leads into sales.

>>Learn more about gold street theory here

When are the webinar dates? We currently have two dates scheduled: December 7(tomorrow) at 10:00 ET and January 5 at 5:00 ET.

>>Register for a webinar here


2. Holganix Launch In A Box

If you are looking to plan campaigns to educate prospects and customers about Holganix and soil health, look no further than the Holganix Launch In A Box. This tool contains 12 “Stealable” tools for you to incorporate into your 2017 marketing campaigns.

What are some of the tools provided? Some of our favorite tools include three blogs to use in your blog and/or email newsletter, postcard designs, social media posts and website content. All materials are 100% stealable.

>>Download your Holganix Launch In A Box here


3. 2017 Strategy In A Box

The 2017 Strategy In A Box contains educational content around building your marketing and financial plans for 2017. Additional tools are provided to then help turn those plans into action!

>>Download your 2017 Strategy In A Box here


Cheers to a successful 2017!

We hope these tools help you make 2017 a successful year for you and your company.

We are always looking for ways to continually provide support to our lawn and landscape customers; let us know if these tools have been helpful and what tools we should look to create in 2017 to make your job easier. Reach out: 866-56-EARTH or

Tags: lawn care, marketing hints and tips

UltraGreen: Less disease pressure, healthier lawns and growing their business

When Caleb Ault and Josh Bryan, owners of UltraGreen, first heard about Holganix, they were standoffish. Holganix sounded expensive and they were already incorporating some organic solutions in their lawn fertilization program; why look at other products?

Screen Shot 2016-12-01 at 10.55.12 AM.pngUltimately, the thing that swayed Caleb and Josh was that the Holganix team “clearly cared about my business and took an interest in helping to grow my business,” states Caleb.

Caleb and Josh started UltraGreen in 2012. “We started with a pick-up truck, a spreader and a 4-gallon backpack sprayer,” explains Caleb.

Since founding UltraGreen, the two entrepreneurs quickly grew the business and it now operates in Arkansas, Tennessee, and Florida. Growing their business is important to them, and for Caleb and Josh, Holganix is a tool to help them meet that goal.

After using Holganix for nearly 1 year, Caleb and Josh report that Holganix has helped them increase their lawn care results, save money, and grow their business!


What are three of the key results Caleb and Josh report when using Holganix?

  1. Less disease pressure: “We’ve seen about 50% less disease pressure than in previous years when using Holganix alongside reduced amounts of fungicides,” reports Caleb. Specifically, UltraGreen clients have seen less large patch disease – a common plague in their region.

  2. Greener, healthier lawns: Caleb and Josh have heard reports that their lawns have stayed greener longer. The turf also appears thicker.

  3. It’s all about the money: According to Josh, “We’ve seen a 15-20% savings in material cost.” UltraGreen has also experienced less callbacks because of an overall increase in turf health.


Want to learn more about UltraGreen and their Holganix experience?

Watch the interview below to hear Caleb and Josh discuss:

  1. Results seen with Holganix

  2. How Holganix has helped them grow their business

  3. Marketing and sales strategies they have used to grow their business


What's in the Holganix jug?  Check out our ingredient list!

Tags: lawn care, holganix reviews, holganix review

3 Reasons to be thankful for turfgrass


As Thanksgiving approaches, we've compiled 3 reasons why Holganix is thankful for turfgrass this season and why you should be too! 


1. Turfgrass takes care of pollution

Turf areas represent the largest carbon sink in the US, sucking up and storing greenhouse gas from the atmosphere. Turf also converts carbon dioxide into oxygen. In fact, the grass and trees along the US highway system release enough oxygen to support 22 million people. Turf also helps filter pollutants from run off and can purify and recharge ground water supply, protecting America's water systems from harm.

>>Learn about soil's affect on pollution here


2. Turfgrass makes us happy 

Grass areas affect people's moods by creating feelings of serenity, privacy, thoughtfulness and happiness. Furthermore, its yearly cycles of growth and color change lift human spirits and link urban inhabitants with their countryside heritage. 

>>Learn more about turf's affect on happiness here


3. Beautiful turf means bigger $

A well-manicured lawn can boost the selling price of your home by 15%! In fact, a Gallup Survey reports that 62% of all US homeowners felt an investment in lawn and landscaping was as good or better than other home improvements.

>>Learn more about the economic benefits associated with turf here 


soil food web

Tags: lawn care, sports turf, golf course

Time to conduct a soil test!

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When was the last time you took soil tests at your property? Are your plants looking a little worn out? Are your turf and plants not taking to fertilizer applications?

Soil tests provide the key soil health metrics you need to better prescribe a fertility program for your property.

On a basic level, soil tests indicate nutrient deficiencies and pH levels. However, more advanced soil tests are available that also indicate Cation Exchange Capacity (CEC), soluble salts and other important soil health metrics.

What is each of the soil health metrics you can expect from a soil test, what do they mean and what practices can you put in place to improve results?


Measuring key elements to plant growth

According to the University of Minnesota Extension, “There are at least 17 essential elements required for plant growth: carbon, hydrogen, oxygen, nitrogen, phosphorus, potassium, calcium, magnesium, sulfur, iron, manganese, zinc, copper, boron, molybdenum, chlorine and nickel.”

While elements like hydrogen, carbon and oxygen are taken from air and water, the remaining elements are derived from the soil. When the soil is lacking in a key element, adding a fertilizer is key.

The three most important nutrients for plant growth include: nitrogen, phosphorus and potassium.

1. Nitrogen is responsible for stimulating strong plant growth and promoting green coloring of foliage (it helps with chlorophyll production). Nitrogen is often present in the soil; however, it may be locked in a form that isn’t utilized by the plant. Adding a fertilizer containing nitrogen will directly supply the nutrient to the plant. You could also add a probiotic containing nitrogen-fixing bacteria that will unlock nitrogen already present in the soil, making them available to the plant.

2. Phosphorus is responsible for assisting with the growth of roots and flowers. It also helps plants withstand environmental stress and harsh winters. Just like with nitrogen, phosphorus is often contained in the soil but may be locked in a form the plant can’t use. Adding a fertilizer containing phosphorus or adding a probiotic containing phosphorus-solubilizing bacteria can increase the supply of available phosphorus.

3. Potassium strengthens plants, contributes to early growth and helps retain water. It also affects the plant’s disease and insect suppression. Adding a fertilizer containing potassium will offset any imbalances in the soil.

>>For information on the six essential nutrients for plant health, read our blog here.


Looking at soil pH

Soil pH is a measure of soil acidity. A pH of 7 is neutral; anything below a 7 is acidic and anything above is alkaline.

According to the University of Minnesota Extension, “A soil pH is an important chemical property because it affects the availability of nutrients to plants and the activity of microorganisms in the soil.”

On average, most plants prefer a soil pH between 6.0 and 7.0 and most turf grasses prefer a pH of 5.5 and 6.5. However, pH can differ depending on the plant and turf grass you are growing.

Adding a lime is one common practice to raise the soil pH. Tools that lower pH include but are not limited to: sulfur, iron sulfate, aluminum sulfate, acid sphagnum peat and ammonium sulfate/urea.


Cation Exchange Capacity

Think of the soil as the pantry for plants, storing the necessary nutrients to feed the plant and ultimately boost plant health. The Cation Exchange Capacity (CEC) is the soil’s ability to maintain and release nutrients to the plant.

So, the higher the CEC, the larger the pantry and the more “food” the soil has the ability to store and feed to the plant.

To increase CEC levels, adding a product with high microbial populations will stimulate the digestion of organic matter, increasing humus levels, which thereby increases CEC levels.

>>Dig deeper into Cation Exchange Capacity and how Holganix boosts CEC levels


Soluble salts

Soluble salts are the ions that are dissolved in soil water.

Why are soluble salts important? “High soluble salts can reduce water uptake by plants, restrict root growth, cause burning of the foliage, inhibit flowering, and limit fruit and vegetable yields.” 

Some soils naturally have high soluble salts, however human practices like over fertilizing, pet urine, or using snow salts on sidewalks/streets can all increase soluble salt levels.

To correct soluble salt problems, look at incorporating gypsum and leaching the soil with good quality water.


How and where do you conduct soil tests?

Results from soil tests often take a couple weeks and possibly a couple months depending on the test. Most university extensions offer soil testing.

Utilize a sampling tube and take several samples at each location of your property. Look at taking 3-inch to 6-inch deep soil samples. Remember to label each tube with the location from your property from which it was taken.


soil food web

Tags: lawn care, the science behind holganix, sports turf, golf course, agriculture

The Proof is in the Green - By Brian Smyth, Ewing Irrigation and Landscape Supply

We are extremely grateful to Brian Smyth, Branch Manager from Ewing Irrigation and Landscape Supply for writing the below story featuring a Holganix success story in Oklahoma.


The Proof is in the Green

By Brian Smyth

Ewing Irrigation and Landscape Supply Branch Manager

Norman, OK


I had a customer come to me a couple of months ago with a dilemma. They were installing a sprinkler system at a car dealership and the opening day was quickly approaching and they had an area of sod right up next to the show room windows where they plan to park cars that are to be on display. They decided to use sub surface drip to irrigate the grass so as to not spray the windows or cars but were concerned how the grass was going to grow and be healthy on a compacted sand base.

I suggested Holganix Lawn.

There were two areas of sod laid, by the showroom and the opposite end of the parking lot. They used Holganix on the area by the showroom, but did not use Holganix on the other.

As you can see in the pictures, it is obvious which area had a Holganix application and which one did not.

Screen Shot 2016-11-01 at 10.34.05 AM.png  Screen Shot 2016-11-01 at 10.34.17 AM.png

The sod was laid about a month ago with Holganix applied 2 weeks later and the pictures taken 2 weeks after that. We could not pull back the sod where Holganix was applied as the roots were already established, but we could pull it up in the other area. The customer could not be happier. 

Based on this success, he is looking at using Holganix Lawn in their holding nursery at their shop.

I told this story to another customer that was installing irrigation and landscaping on a new hotel and he plans on using Holganix Lawn on the newly laid sod as well.

I have follow-up meetings with both customers and our Holganix rep Shane Dougherty next month to discuss these 2 jobs, their successes and possibly adding Holganix to both of their spraying programs.


What's in the Holganix jug?  Check out our ingredient list!

Tags: lawn care, holganix reviews, ewing irrigation and landscape

What's the definition of soil?


What’s the definition of soil?

Soil isn’t dirt. Instead, soil is a living, dynamic ecosystem that nurtures healthy plants.

According to the Mississippi State University Extension, soil is responsible for four vital functions:

  1. Sustaining plant and animal life below and above the surface

  2. Regulation water and fertilizer/pesticide runoff

  3. Filtering, buffering, degrading, immobilizing and detoxifying

  4. Storing and cycling nutrients


What is soil made from?

When you break down soil, it consists of three key components: mineral particles, organic matter and living things.


Mineral particles

Mineral particles can be broken down into three categories based on particle size. Sand is the largest particle at a diameter of .05 to 2.0 mm. Silt is the next largest particle size at .002 to .05 mm. Clay is the smallest at .002 mm.

Often, soil terms like clay-based or sandy soils are utilized to describe soil type. This reflects the soil’s texture, which relates back to the mineral particles found in your soil.


Soil organic matter

Soil organic matter (SOM) is made from carbon and once-living plants that are broken down by soil organisms like bacteria, fungi and earthworms. Soil organisms utilize SOM as food, and when digested, exude nutrients and humus. Once SOM has been efficiently broken down, SOM becomes humus.

Increased SOM in soil promotes improved soil structure, biological activity and an increased ability to hold and release nutrients and water in the soil.


Living organisms

Living organisms include bacteria, fungi, protozoa, nematodes, arthropods and earthworms. Together, they promote the decomposition of soil organic matter, release nutrients to the plant, create pores that lead to improved soil structure and stabilize soils.

Check out the video below showing soil microorganisms under a microscope. If viewing this blog via email, click here. 


Different types of soil

Just like animals and plants, soils are classified in a system known as Soil Taxonomy. There are 12 orders of soil that can then be broken down to soil series. There are 23,000 soil series in various combinations in the United States.

The 12 orders include:

Gelisols, Histosols, Spodosols, Andisols, Oxisols, Vertisols, Ardisols, Ultisols, Mollisols, Alfisols, Inceptisols and Entisols.

Which order does your soil belong to? Check out the map by the University of Idaho below. Then to dig deeper into your region’s soil order, check out these descriptions by the University of Idaho Extension.

Screen Shot 2016-10-26 at 9.43.39 AM.png 


How can you improve soil health?

According to the USDA, microbial biodiversity is key to soil health. This biodiversity is “a diverse and fully functioning soil food web provided for nutrients, energy, and water cycle that allows a soil to express its full potential.”

Adding a compost, compost tea, or microbial-rich probiotic like Holganix aids in soil health and biodiversity of the soil food web.

>>Learn about Holganix’s 800+ active soil microbes here

Additional best practices like keeping the soil covered, crop/plant rotations and regularly conducting soil tests can all affect soil health.

  soil food web

Tags: lawn care, the science behind holganix, sports turf, golf course, soil food web

Meet our latest product! Holganix 2-10-20… Growing Shoot and Roots!


Looking to BOOST the health and recovery of your turf and plants? Holganix 2-10-20 is a liquid additive for your fertility program to stimulate growth of SHOOTS and ROOTS. Because Holganix 2-10-20 contains biological food sources and plant useable nutrients, when combined with any Holganix refrigerated liquid product, results are enhanced.

>>Download our Holganix 2-10-20 brochure here


Why use Holganix 2-10-20 with Holganix refrigerated liquid products?

  1. Stimulate new tissue development and new shoots from base of plant

  2. Promote healthy root growth

  3. Improve water efficiency of plant

  4. Foster a balanced soil ecosystem with living biology from Holganix refrigerated and biological food sources from Holganix 2-10-20


Winter is coming…

In addition to the key benefits listed above, using Holganix 2-10-20 and Holganix refrigerated liquid products during fall applications will increase plant hardiness to better survive winter injury and bounce back from winter stress.

Learn more about the effects of using 2-10-20 and Holganix refrigerated liquid products during winter preparation here.

Webinar: Are Your Turf and Plants  REALLY Ready for Winter? 

Tags: lawn care, sports turf, golf course, 2-10-20